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A Ferry Tragedy, and a Wake-Up Call for Communications Pros

“Stay inside and wait” will likely go down as one of the worst—and most deadly—messages ever communicated in a crisis.  | MORE »

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4 Ways PBS Shapes Content for Maximum Facebook Exposure

PBS has had success engaging their audience on Facebook. Here are some tips for brands that have proven successful. | MORE »

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How T. Rowe Price Broke Through the Noise With a Message About College Savings

With a unique and light-hearted entry into a difficult and scary conversation, T. Rowe Price is positioning itself as a brand that wants to take the sting out of the discussion of college-cost projections and how to meet them. | MORE »

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Want to Generate Bad PR and Social ‘Dislikes?’ Here’s General Mills’ Strategy

General Mills’ new legal policy claims that anyone who engages with the brand forfeits their right to sue the company. This is a case study in bad PR. | MORE »

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6 Tips for Instagram: Spreading Your Message without Being Spammy

If you’re an Instagram user, you’ve probably noticed a message appear in your feed this week alerting you that deactivated and spam accounts have been removed from your list of followers. | MORE »

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Twitter Deal Puts Spotlight on Social Data Analytics

Another day, another deal on the social media front. The latest: Twitter has agreed to acquire data partner Gnip for an undisclosed price. The acquisition, which bring social data analytics in-house at Twitter, is designed … | MORE »

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Integrating Creative Design and Traditional PR Techniques

As the lines between marketing and PR continue to blur, here are some tips on integrating creative with traditional PR from Tracy Phillips, associate director and senior graphic designer at APCO Worldwide. | MORE »

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3 Brands Winning the Battle for Views on YouTube

As YouTube starts to ramp up its branding strategy, the website remains the go-to marketing vehicle for companies and organizations eager to get their messages out via online video.  | MORE »

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Crisis Response Lessons Learned from the Boston Marathon Bombings

In the minutes and hours that followed the bombing, the Boston Athletic Association (BAA) embarked upon an unexpected crisis communications campaign using social media. | MORE »

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One Day Google Glass Sale Could Get Smudged by Perception

On April 15 Google is giving consumers a chance to buy Google Glass for one day only. The tech giant is betting that people not only will shell out $1500 for Google Glass, but build buzz about the wearable technology. However, the product rollout could be marred by what may be a brewing crisis for Google. | MORE »

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