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PR Lessons from a Growing Meat Scandal

A suspect meat scandal in China is getting worse. The growing scandal surrounding Husi Food should focus the mind of communicators when it comes dealing with global supply chains and crafting a contingency plan for when a crisis ensues. | MORE »

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5 Steps to Creating Inspirational—Not Promotional—Content

Brands are scrambling to adopt the longtime model of traditional publishers—know your audiences, provide them with highly relevant content and build a platform that can deliver the content in unique and efficient ways. | MORE »

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Target Creates YouTube Webisodes Aimed at Millennials

Brands and organizations of all stripes are scrambling to boost their appeal to millennials, or people born in the early 1980s to the early 2000s. Now Target is getting into the act. | MORE »

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Capturing the Power of Pinterest

Social media is a visual medium. And Pinterest is fast becoming the go-to channel for visuals. Here’s why your brand should be involved. | MORE »

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6 Tips for Creating Impactful Twitter Campaigns

Overstating the importance of a good Twitter presence is hard to do. With an active user base larger than most countries, it’s important that for every brand—from the social media savvy to the tech newbies—have … | MORE »

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5 C’s of an Effective Crisis Communications Team Member

The most effective crisis team is one that has been chosen in advance based on a collection of behaviors and expertise exhibited by members of your organization.  | MORE »

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Communicating Bad News: How Microsoft’s CEO Announced Massive Layoffs

Delivering bad news to your company—especially news as bad as Microsoft’s impending layoffs—is never easy. How can you best communicate this type of news to your company? | MORE »

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3 Assumptions to Avoid When Building Reputation

It’s an occupational hazard for communicators: It takes years to cultivate a solid reputation, but it could vanish virtually overnight with one boneheaded move by the company. One way to mitigate that possibility may be for PR pros to rethink (and reconfigure) reputation management. | MORE »

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Comcast’s Horrific Example of ‘Customer Service’ Prompts an Apology

Comcast is currently getting a thorough lambasting after a recording of a terrible customer service call was uploaded to SoundCloud. It certainly won’t help negative public perception of the brand. | MORE »

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How to Be a Visual Storyteller on YouTube (and Get Found)

Crafting a successful video campaign can be a difficult endeavor that often falls flat. | MORE »

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