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#PowerOfPR: 4 Ways to Know You’re Measuring the Right PR Activities

PR pros are in business to advance the cause of their organizations. Their research, measurement and evaluation must meet the needs of the organization and decision-making.

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Instagram, Now Bigger Than Twitter, Introduces ‘Carousel Ad’ Feature

How can your brand or organization get a piece of the action on Instagram, the world’s fastest growing social network? On Wednesday, the company announced the introduction of “carousel ads,” which expand on the network’s sponsored posts.

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5 Tips for Using Snapchat for Brand Communications

Nearly 20 percent of all social media users in the U.S. are on Snapchat and, according to The Wall Street Journal, the service currently processes nearly half a billion snaps per day. If you’re a brand who wants to engage on Snapchat but don’t quite know where to start, here are some tips for getting off the ground.

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Infographic: Tips to Help You Ace Your PR Internship Interview

Whether it’s for a corporate or agency gig, there are several ways to prepare for a PR interview and boost your odds of getting the job.

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4 Reasons Why E!’s ‘Royals’ Video Went Viral

PR News analyzed a recent video that passes the viral test, which we determined today to mean any video that got more than a million views on YouTube in fewer than four days. Just our luck: E’s “Crazy Buckingham Palace naked man video!!!” fits the bill.

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Do’s and Don’ts for Engaging with Media on Twitter

To capitalize on a new video embed Twitter just rolled out, PR pros first need to know their way around the microblogging service.

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#PowerOfPR: 4 Key Elements of Your Measurement Dashboard

There are certain elements that should be included in all measurement dashboards if you hope to properly collect and analyze data about your communication efforts.

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Top Tweets from PR News’ Top Women in PR Awards

With so many talented communicators gathered at PR News’ Top Women in PR Awards in New York City last Friday, inspiration abounded and left the room in the form of tweets. Let’s take a look at some of the top tweets from the event.

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PR News Announces Top Women in PR Honorees

PR News celebrated the honorees of this year’s Top Women in PR Awards Luncheon, held at New York City’s Grand Hyatt on Feb. 27, 2015.

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10 Tips for Smart Communications With Upper Management

Communicating openly and effectively with senior leaders is one of your most important tasks as a professional communicator. Here are 10 rules to live by when communicating with leadership.

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