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Germanwings Crash Story Worsens for Lufthansa

How do professional communicators prepare for the impossible-to-foresee developments in the aftermath of a catastrophic, tragic event?

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3 Tips for Managing Zayn-esque Organizational Change

One Direction is a business venture like any other, and its primary challenge is to communicate to its fans—and internally to its remaining members—that the group will remain relevant in the near term in light of this important defection.

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Sweet 16: Vote for the Most Overused PR Words & Phrases in the #WordsBracket Tournament

In the spirit of the NCAA men’s basketball tournament, PR News is hosting its own version of March Madness with its Most Overused PR Words & Phrases Tournament. Select the most overused words or phrases from the bracket pairs and tweet them to @PRNews with the hashtag #wordsbracket.

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Kraft-Heinz Merger Poses Major PR Challenges

Most any merger will have ripple effects throughout the companies’ communication efforts, but this one should be a real doozy.

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4 Things You Need to Know About Your Digital Footprint

We are becoming increasingly defined by our digital reputations, and this trend is only going to continue as more data about us becomes available and searchable.

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8 Questions to Ask Before Launching an Email Campaign

There are some subtle and not-so-subtle differences in what is going to make reporters and other stakeholders open up an email message or immediately nuke it.

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How Facebook’s News Hosting Deal Could Impact PR

If and when Facebook’s reported deals to host content from major publishers such as The New York Times and National Geographic take full form, mere Facebook fluency isn’t going to cut it for anyone with a future in media relations. Expert-level status is going to be required.

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9 Visual Storytelling Tips for Social Media

Potential customers are looking for content that can tell a story that encourages, engages or enlightens them. What visual content will you post next to entice and entertain your followers?

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#Katch May Make Your Meerkat Strategy Easier

As with most shiny new social apps, it’s anybody’s guess whether Meerkat eventually will be said in the same breath as YouTube, Twitter and Facebook or turn into a social media trivia question.

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5 Things Communicators Should Know About Facebook’s Messenger Updates

The evolution of Messenger as a new kind of social network marks a shift away from public communication in the digital space that began with Snapchat.

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