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How an Agency and Its Partner Defeated Misinformation with Education

Communicators know all too well how a piece of information can become so rooted in mainstream thought that it takes on a life of its own.  | MORE »

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Super Bowl Infographic: Which Brands Do Panthers and Broncos Fans Engage With Most?

To arrive at a deeper understanding of the nuances of NFL fans, social media insights provider Shareablee analyzed the Facebook actions of fans of Super Bowl 50 competitors the Carolina Panthers and the Denver Broncos. | MORE »

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Who Do You Think You’re Talking To? 4 Unique Psychographic Profiles

Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them. | MORE »

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5 Ways to Train for Speechwriting Like a Pro Athlete

Work out the right mind muscles and come away with a W. | MORE »

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How to Find and Work With the Right Influencers for Your Brand

Ignore influencers at your peril. LA World Airports’ Mary Grady provides tips for finding and working with the right influencers for your brand. | MORE »

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CSR Warning: Ensure You Don’t Exploit Your Storytellers

If you’re not careful, your CSR efforts might hurt those you seek to help. | MORE »

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How to Make a Blog Work for Your Brand – Infographic

This infographic, courtesy of FirstSiteGuide.com, shares some tips on how to create a blog that tells your brand’s story and draws traffic to your site. | MORE »

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Facebook’s Live Video Offers PR Pros More Ways to Spread Messages

Facebook’s new Live feature gives PR pros another way for spreading a brand’s message and, unlike Periscope, these videos can last. | MORE »

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The 4 C’s of an Insightful PR Dashboard

PR dashboards should not be thought of as just another reporting document to be shuffled out during meetings. | MORE »

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How an Agency Used Content to Turn a Brand Into a Thought Leader

The partners developed a content hub and editorial strategy that sought to provide largely unbranded and educational content to Ricoh’s target audience.  | MORE »

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