“Stay inside and wait” will likely go down as one of the worst—and most deadly—messages ever communicated in a crisis.
With a unique and light-hearted entry into a difficult and scary conversation, T. Rowe Price is positioning itself as a brand that wants to take the sting out of the discussion of college-cost projections and how to meet them.
As the lines between marketing and PR continue to blur, here are some tips on integrating creative with traditional PR from Tracy Phillips, associate director and senior graphic designer at APCO Worldwide.
On April 15 Google is giving consumers a chance to buy Google Glass for one day only. The tech giant is betting that people not only will shell out $1500 for Google Glass, but build buzz about the wearable technology. However, the product rollout could be marred by what may be a brewing crisis for Google.