After Marisa Mayer was named Yahoo CEO in July 2012, the perception of the Internet giant suddenly changed. No longer was Yahoo looked upon as technology relic from the 1990s unable to keep up with the pace of change. Putting Mayer—a female developer with experience creating new online products—in the top job in a male-dominated industry was brilliant public relations. But, a year and a half later, the pixie dust around Yahoo is fading fast.
Gaining media attention is a daunting task, and it isn’t going to get any easier in 2014. But these story pitching techniques that will increase your odds.
On Tuesday, Barack Obama took part in an impromptu smartphone self-portrait with Danish Prime Minister Helle Thorning-Schmidt and British Prime Minister David Cameron during a memorial service for Nelson Mandela. It’s been producing plenty of headlines, as people debate whether or not it was appropriate.
Here’s how to keep track of your PR efforts without being overtaken by volumes of measurement data or measuring the wrong data completely.
This year’s inductees in the PR People Hall of Fame share sage advice that has brought them success and inspires the next generation of PR communicators.
What happens if spam filters catch your press release? The answer is simple: nothing.
Nelson Mandela’s words have inspired millions. Here are some quotes that resonate with PR communicators.