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In order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing.
If you thrive during the writing process but really dread the tedious work required to edit, you’re not alone. Here are some quick tips that you can use to take on the responsibility of editing.
A few companies have found unique ways to forgo the Black Friday madness. Some even left Black Friday behind altogether.
In order to make the business case for your media relations efforts, you need to be able to accurately measure the effectiveness of your campaign.
By partnering with high-profile subjects and initiating fun and interesting real-world efforts, AARP and Coburn Communications were able to secure more than 500 total media placements, which resulted in nearly 2.5 billion media impressions through the course of the campaign.
This ain’t your father’s crisis PR. It’s time to adapt.