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What Communicators Can Learn From How CBS Handles the Moonves Situation

July 31st, 2018 by

A PR crisis often becomes a media feeding frenzy. When the crisis involves a media brand and a CEO, it’s a frenzy run amok. Media, like PR, usually abhors being the story. The sexual harassment allegations against CBS chief Les Moonves are far more than the story of a top media executive and his brand wishing to stay out of the news, though. Communicators will be watching closely to see how CBS talks about this crisis, although the network might not be allowed make all its own choices.

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How to Use YouTube’s Proprietary Features to Build an Audience

February 17th, 2016 by

Even though YouTube shows no signs of slowing, many brands still look at it as either a check box or a content dump.

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When Kanye and Taylor Swift Rule, What Happens to Your Message?

February 16th, 2016 by

There were other stories last weekend, but all we talk about is Kanye and Taylor. How can brands cut through that clutter?

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3 Foolproof Steps to Manage Any Social Media Crisis

February 16th, 2016 by

It’s every company’s worst nightmare: Your business is in the news, and not for something good.

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Pierogies and Millennials Hook Up on Social Media—a Mini Case Study

February 12th, 2016 by

Mrs. T’s engaged agency Hunter Public Relation to make the bold move to target and develop a strong brand connection with millennials.

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Video Tips & Tricks for Social Media Success – Infographic

February 12th, 2016 by

Online video now accounts for more than 50% of all mobile traffic. Here are some tips to make your videos stand out in the expanding crowd.

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3 Takeaways From Facebook’s ‘Colonialism’ Flap

February 11th, 2016 by

One rash tweet could get you into big trouble if you don’t carefully examine your own words.

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Twitter Video: 6 Steps for Creating a Mini-Series

February 10th, 2016 by

Inspire people to binge-watch your brand on Twitter with bite-size videos.

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Twitter’s New Ad Feature Puts Video Front and Center

February 10th, 2016 by

Twitter announced a number of new services and updates that it hopes will address some of the platform’s highly publicized usability and financial concerns.

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How to Switch Between Instagram Accounts Without Logging Out

February 9th, 2016 by

Instagram has announced that beginning this week you’ll be able to add up to five Instagram accounts and easily switch between them without having to log out and log back in.