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Dos and Don’ts for Engaging with Media on Twitter

To capitalize on a new video embed Twitter just rolled out, PR pros first need to know their way around the microblogging service.

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#PowerOfPR: 4 Key Elements of Your Measurement Dashboard

There are certain elements that should be included in all measurement dashboards if you hope to properly collect and analyze data about your communication efforts.

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Top Tweets from PR News’ Top Women in PR Awards

With so many talented communicators gathered at PR News’ Top Women in PR Awards in New York City last Friday, inspiration abounded and left the room in the form of tweets. Let’s take a look at some of the top tweets from the event.

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PR News Announces Top Women in PR Honorees

PR News celebrated the honorees of this year’s Top Women in PR Awards Luncheon, held at New York City’s Grand Hyatt on Feb. 27, 2015.

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10 Tips for Smart Communications With Upper Management

Communicating openly and effectively with senior leaders is one of your most important tasks as a professional communicator. Here are 10 rules to live by when communicating with leadership.

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4 Twitter Mistakes That Can Cost You Followers

There is no shortage of advice from social media experts on how to build your Twitter following. But how do you keep the people that you do have?

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3 Ways the FCC Net Neutrality Regulations Will Impact PR

The FCC appears ready to approve new net neutrality regulations today. With so much of the work of the communications industry now taking place online, let’s take a look at how the new regulations could impact PR.

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9 Pinterest Tools to Help You Benchmark Your Brand’s PR Strategy

The Pinterest analytics space is largely uncharted. Let’s take a look at 9 tools you can use to see how your strategy on the social platform is working.

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Taylor Swift Shows PR Savvy With Gift to NYC Schools

Swift’s donation should create goodwill and turn the criticism of her being a naïve New Yorker into a distant memory.

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3 Tips for Making Your Instagram Page Stand Out

If a picture is a worth a thousand words then your Instagram account can be worth a good deal more, in terms of growing your audience and giving your products and/or services some sales lift.

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