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3 Questions to Ask When Choosing a PR Measurement Partner

If you are not an expert yourself, it’s recommended that you align with strategic partners, firms and/or resources that specialize in PR measurement. | MORE »

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Facebook Just As Relevant As Ever for PR

Let this week’s stellar earnings report for Facebook remind you that the social media platform is still relevant, and you need to be engaged on it. | MORE »

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6 Ways to Make Brand Journalism Work for You

The best way to generate content that is useful and sharable is to practice brand journalism.  | MORE »

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Frito-Lay Crowdsources Potato Chip Flavors, But One Detail Might be a Buzzkill

Frito-Lay CFO Hugh Johnston told the AP that the new flavors are more profitable for the company because they put “maybe an ounce or two less” chips in the special bags but charge the same price as a standard bag. | MORE »

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Stephen Colbert Generates Positive PR for Authors—and Himself—in Hachette-Amazon Dispute

Two debut Hachette authors are enjoying the “Colbert bump,” a phenomenon already known in the publishing world whereby books written by authors who appear on “The Colbert Report” see an increase in sales. | MORE »

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Getting Out of the Way Is the Least the Boss Can Do

We offer senior PR managers some food for thought when it comes to strengthening relationships with the rank-and-file. | MORE »

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Google-funded Bus Provides Mobile Showers for Homeless in San Francisco

Thanks in part to a $100,000 grant from Google, an organization called Lava Mae fitted a former public-transit bus with two full private bathrooms, offering hot showers and clean toilets. | MORE »

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PR Lessons from a Growing Meat Scandal

A suspect meat scandal in China is getting worse. The growing scandal surrounding Husi Food should focus the mind of communicators when it comes dealing with global supply chains and crafting a contingency plan for when a crisis ensues. | MORE »

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5 Steps to Creating Inspirational—Not Promotional—Content

Brands are scrambling to adopt the longtime model of traditional publishers—know your audiences, provide them with highly relevant content and build a platform that can deliver the content in unique and efficient ways. | MORE »

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Target Creates YouTube Webisodes Aimed at Millennials

Brands and organizations of all stripes are scrambling to boost their appeal to millennials, or people born in the early 1980s to the early 2000s. Now Target is getting into the act. | MORE »

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