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4 Social Media Data Management Tips

Here are some tips on how to sift through the social media data you have received and make your measurement efforts productive. | MORE »

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Subway Reducing Reliance on Personal Endorsements

Subway said the move is part of an attempt to broadly revitalize the brand following an unusually slow year for the chain and unrelated to Jared Fogle’s legal problems. | MORE »

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How Allstate Foundation and Its Agency Went Local With the Purple Purse Campaign

Despite Purple Purse’s previous success in educating victims of financial abuse, the campaign needed to be bigger to make it easier for victims to get the resources they need. | MORE »

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15 Hidden Features of Facebook, Twitter & LinkedIn [Infographic]

We all fall into habits on social media networks that by their very nature preclude us from finding new and better ways of using them. Lucky for us that Salesforce created this handy infographic illustrating little-known features of Facebook, Twitter, LinkedIn and, yes, Google+.  | MORE »

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7 Strategies for Strong Influencer Relationships

Bright House Network’s Brian Weber, a presenter at PR News’ upcoming Social Media Summit in New York, shows you how to excel at connecting with important influencers in your market. | MORE »

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McWhopper PR Stunt Gives Burger King a Boost

Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.  | MORE »

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In Crisis PR the Best Measurement May Be No Measurement

As we know, without the proper context and narrative, numbers can lie. In addition, some things PR people do are difficult or perhaps impossible to measure in a standard way. | MORE »

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5 Content Marketing Tips for PR Pros

Content marketing is important. You may want to slam your head against your desk when someone uses it in a sentence these days, but PR and marketing pros are using it for a reason. | MORE »

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PR News’ 2015 Platinum PR Awards Finalists Announced

All the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.  | MORE »

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10 Things Every Social Media Manager Needs

From purchased tools to innate personality traits, here are the things every social media manager needs in his or her arsenal to conquer the ever-evolving social landscape.  | MORE »

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