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7 Tips for a More Effective Social Media Strategy

As senior managers demand more accountability, PR pros increasingly are on the hook to prove that social channels have value and merit more budget, whether in dollars or time.

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4 Things Brands Should Know About #BoycottIndiana

Before you decide how—or if—your brand will communicate regarding Indiana’s Religious Freedom Restoration Act, here are 4 things you should consider.

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Final 4: Vote for the Most Overused PR Words & Phrases in the #WordsBracket Tournament

In the spirit of the NCAA men’s basketball tournament, PR News is hosting its own version of March Madness with its Most Overused PR Words & Phrases Tournament. Select the most overused words or phrases from the bracket pairs and tweet them to @PRNews with the hashtag #wordsbracket.

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Shooting for Brand Lift via March Madness

The 2015 NCAA men’s basketball tournament heads toward the Final Four this weekend. But consumer brands have been scrambling to align their messages with March Madness since it started nearly two weeks ago.

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Infographic: How to Get the Attention of March Madness Fans

More than half of U.S. college basketball viewers garden as a hobby, 12% watch CBS’ “The Good Wife” and 18% enjoy scrapbooking.

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5 Reasons Why Periscope and Meerkat Matter to PR Pros

With more influencers and everyday users streaming everyday, it’s time for communicators to take a serious look at streaming.

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Germanwings Crash Story Worsens for Lufthansa

How do professional communicators prepare for the impossible-to-foresee developments in the aftermath of a catastrophic, tragic event?

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3 Tips for Managing Zayn-esque Organizational Change

One Direction is a business venture like any other, and its primary challenge is to communicate to its fans—and internally to its remaining members—that the group will remain relevant in the near term in light of this important defection.

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Kraft-Heinz Merger Poses Major PR Challenges

Most any merger will have ripple effects throughout the companies’ communication efforts, but this one should be a real doozy.

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4 Things You Need to Know About Your Digital Footprint

We are becoming increasingly defined by our digital reputations, and this trend is only going to continue as more data about us becomes available and searchable.

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