Water Cooler


avatar

3 Takeaways From Facebook’s ‘Colonialism’ Flap

One rash tweet could get you into big trouble if you don’t carefully examine your own words. | MORE »

1 Comment

avatar

5 Ways to Use Social Data to Build a Winning PR Campaign

By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.  | MORE »

Leave a comment

avatar

Twitter Video: 6 Steps for Creating a Mini-Series

Inspire people to binge-watch your brand on Twitter with bite-size videos. | MORE »

Leave a comment

avatar

Twitter’s New Ad Feature Puts Video Front and Center

Twitter announced a number of new services and updates that it hopes will address some of the platform’s highly publicized usability and financial concerns. | MORE »

Leave a comment

avatar

How to Switch Between Instagram Accounts Without Logging Out

Instagram has announced that beginning this week you’ll be able to add up to five Instagram accounts and easily switch between them without having to log out and log back in. | MORE »

Leave a comment

avatar

Healthcare Communicators Face Consumer Education Challenges

For pharmaceutical marketers, public health officials and health plans looking to improve people’s well-being through preventive care, the frequent change of physicians is only one challenge.  | MORE »

Leave a comment

avatar

What the Meat Debate Can Teach You About Your Messaging Strategy

It’s a lot cheaper to prepare than it is to react. Smart companies should be setting up political war rooms around potentially controversial issues. | MORE »

Leave a comment

avatar

Super Bowl 50′s PR Winners and Losers

The Super Bowl has become a media spectacle with few rivals, and the battle for the public’s attention is just as fierce a contest as for the Lombardi Trophy. | MORE »

Leave a comment

avatar

How an Agency and Its Partner Defeated Misinformation with Education

Communicators know all too well how a piece of information can become so rooted in mainstream thought that it takes on a life of its own.  | MORE »

Leave a comment

avatar

Super Bowl Infographic: Which Brands Do Panthers and Broncos Fans Engage With Most?

To arrive at a deeper understanding of the nuances of NFL fans, social media insights provider Shareablee analyzed the Facebook actions of fans of Super Bowl 50 competitors the Carolina Panthers and the Denver Broncos. | MORE »

1 Comment