Nothing bad will come of shoppers delaying their spending sprees, but communicators waiting until the last minute can and will make their job much harder.
The Sony hack provides a lesson in how a brand that become victims of such an attack should conduct its messaging.
No doubt, the press release will continue to evolve. But whatever new form it takes the fundamentals of writing a solid press release (that will get read by the intended audiences) are not going away anytime soon.
Rolling Stone inserted its disputed rape story back into national headlines by announcing that it has asked Columbia Journalism School to perform an independent inquiry into the editorial process behind the article. The journalism school will produce a report on the article, and Rolling Stone will publish that report unedited on its website.
Successfully pitching the media and securing coverage involves relationship building, smart storytelling and careful follow up—not to mention research, creativity and a lot of patience. There’s always room for improvement, and with the New Year approaching now is as good a time as ever to set a goal of working on your media pitching technique.
We are living through a creative and transformative period in professional communications. With each passing year comes a time to reflect on how far we’ve come and, perhaps more important, how much we still have left to figure out.
The best way to prepare for a crisis is to plan for it in advance. Here are six steps you can take that will help you when the dark days descend.