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Signs of change and tradition made for an eclectic pastiche as PRSA celebrated its 70th anniversary during the group’s International Conference in Boston, which began Sunday.

It was much ado about nothing when PRSA’s board debated amending its bylaws to include the word “communicator” as opposed to just “PR practitioner.” The incoming PRSA chairman scotched the argument and said not one CEO is interested in it.

Our regular feature where we ask leaders in PR, communications and marketing about their influences, trends and the best advice they’ve received recently.

Integration of PR, sales and marketing remains a hot topic. Yet often integration seems to be more aspirational than actual. Egos, territoriality and budgets can get in the way. Moving beyond theoretical integration begins with meetings. Nikki Hotveidt of Dow Jones and the Wall St Journal provides tips for conducting silo-busting meetings.

For a change of pace we asked data partner Shareablee to look at influencers among U.S. athletes and their 360-degree opposites, geeks. In this case the geeks topped the jocks. Geeky George Takei’s post garnered more consumer engagement than those of LeBron James, the basketball star.

We’ve come to expect that social video is powering consumer engagement with influencers’ posts. Not so fast. In August, a traditional month for vacations, consumer engagement with Travel influencers’ content was heavy, but engagement with their videos was way, way off, according to data provided exclusively to PR News by Shareablee.

It seems to be all over but the shouting concerning the Graham-Cassidy bill, which was meant to replace Obamacare. Late last week TV’s Jimmy Kimmel mentioned a coalition of 16 healthcare nonprofits that fought against the measure. We contacted them to find out what PR tactics they used to mobilize their fans.

In our weekly How I Got Here feature, insurance brand Allianz Global’s head of marketing and communications, Emil Janssens looks at trends in digital marketing. To him, building relationships comes before everything else.

Influencers in Food and Finance bucked the trend in August, with modest consumer engagement gains for their posts on Facebook, Twitter and Instagram vs. July, according to data supplied to PR News by Shareablee. British chef Jamie Oliver led the Food category, while Robert Kiyosaki was the top influencer in the Finance category in August.

In our regular feature How I Got Here, we ask PR leaders to tell us about trends, people who has influenced their career, the best advice they’ve received and what advice they give students. This week we talk with Amanda Harris, senior director of PR & marketing at The Diplomat Beach Resort. Her secrets include being authentic and reaching out to influencers via telephone.