Social Media & SEO

Shareablee provides data exclusively to PR News Pro about the brands (B2B and B2C) who were most engaged during August 5-17, the first 12 days of the Olympics.

A roundup of the week’s top news and trends in PR. This week we look at more implications of FTC actions against paid influencers, the passing of Ed Block.

Is advertising on Pinterest for you? According to Pew Research Center, Pinterest users are mostly white or Hispanic women under 50, often college-educated and earning $30k or more, but spread fairly equally across urban, suburban and rural populations. If this sounds like your demographic, take a good look at getting in on the ground floor of the newest addition to the Great Video Explosion of 2016.

If it’s your job to create and share content on behalf of a brand, then you know the feeling of shooting in the dark. You’re constantly asking yourself if an article or blog post idea… Continued

In a new move to establish itself as a player in visual media, Twitter has released promoted stickers for users to slap on photos, with Pepsi as its launch partner. Promoted stickers allow brands to design four to eight images that appear in the group of stickers users can scroll through and select when decorating photos in the app. Twitter’s blog pitches the branded stickers as “an opportunity for brands to drive brand affinity and raise awareness of their message at scale…to create an interactive experience.”

SEO can be one of the most powerful tools at a communicator’s disposal—if it’s used correctly. Having an optimized website will drive valuable free traffic that can be converted into leads, advocates, fans and customers. But SEO can work against a site too, making poorly optimized destinations all but disappear. One of the bedrocks of a competent SEO strategy is having the right metrics in place. But with the fluid nature of Google’s algorithm changes, metrics have to be consistently monitored. Before the work of monitoring and adjusting an SEO strategy can begin, a baseline needs to be established.

According to Facebook-owned Instagram, the new tools provide an easy—and free—way to get recognized as a business on Instagram and, most importantly, to get insights about customers. Audience insights can be gleaned without leaving the app. Well-performing posts can then be promoted as ads, again, within the app.

We asked communicators who spoke during PR News’ Big 4 Social Media Summit, Aug. 9-10, San Francisco, to provide insights about how brand communicators can develop a strategy for Facebook content that will enable it to appear in your audience’s news feeds. Ever budget-conscious, we also asked about making videos for Facebook Live without breaking the bank.

This story has two parts and both are germane to communicators. Facebook said it’s working against ad-blocking software, making it more difficult for users to block ads. Basically Facebook says it will be making it more difficult for ad-blocking software to decide what is an ad and what is not. The social media giant also has updated its ad preferences features, allowing people to tell Facebook not to send them ads from particular companies.

Since taking office in 2009, President Obama has included ten personal letters from the public in his daily briefs. This week, the White House announced a new direct line to the president: a Facebook messenger account, from which some of these personal letters will be selected. The automated account, answered by a bot, is the first government account to make use of the service, and presents a powerful new tool for communicators to listen to their audiences, collect information, and project a receptive and modern personality for their brands.