Social Media


avatar

Be a More Effective PR Pro Through a Knowledge of Ethics Storytelling

Stories play an important role in our daily lives. Many of the books we read, whether fiction or nonfiction, are stories about people, places and events. The same is true of the movies we watch or the plays/shows we attend. | MORE »

Comments Off

avatar

Case Study: Elsevier, Seeking to Expand Relationships With Medical Students, Builds a ‘Survival Guide’ and Hub on Facebook

Elsevier wanted to rebrand its Facebook page in time for the American Medical Student Association annual convention, which typically takes place in March. | MORE »

Comments Off

avatar

Activists on Social Media Create a New Challenge For Communicators

When dealing with consumer activists communicators shouldn’t let emotion get the best of the situation. | MORE »

Comments Off

avatar

‘Get Mile High’: Spirit Airlines Experiments with Marijuana Marketing

Low-cost carrier Spirit Airlines is taking advantage of the new law in Colorado allowing recreational use of marijuana. | MORE »

7 Comments

avatar

6 Tips From the San Francisco 49ers’ Winning Social Media Playbook

In the wake of the Niners’ recent playoff victory over the Green Bay packers on the frozen tundra of Lambeau Field, we asked Scott Kegley, senior manager of digital & social media for the San Francisco 49ers, to crack open his team’s social media playbook. | MORE »

2 Comments

avatar

‘Downton Abbey’ Reaches for the Stars Via Social Media

For brands that want to build up their audiences via social media, look no further than “Downton Abbey,” the PBS series about the British aristocracy that returned last night after being on year-long hiatus. | MORE »

1 Comment

avatar

How to Optimize Press Releases for Shareability

PR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases. | MORE »

4 Comments

avatar

Survey Finds Major Disconnect on Sustainability Efforts; ‘Social Intelligence’ Will Become the Norm This Year

Nearly two-thirds of businesses worldwide view social and environmental issues as “significant” or “very significant” when addressing sustainability concerns, according to a recent study conducted by MIT Sloan Management Review.  | MORE »

Comments Off

avatar

Beyonce’s New Album May Point to Different Tune for PR Professionals

When pop-music sensation Beyoncé released her new self-titled album the artist pulled a George Costanza, albeit from a communications standpoint: She did the complete opposite of what was expected. | MORE »

Comments Off

avatar

The World Is Your (Social Media) Oyster

For teenagers, Facebook is “dead and buried.” That’s the conclusion from one of the authors of the recently released Global Social Media Impact Study, which showed that teens are abandoning Facebook for rivals such as Snapchat and Whatsapp. But when it comes to adults, Facebook is alive and well. | MORE »

1 Comment