Social Media


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4 Visual Storytelling Tips for Social Media

The ability to meld their visual storytelling with their social media channels is shaping up to be one of the biggest challenges this year for business communicators.

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3 PR Tips for Sharpening Your Social Media Content

Communicating via social channels is hardly novel, of course, and PR pros are still grappling with melding their social messaging with the top-ranking search terms on Google or Bing.

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PR Opportunities Abound in China

The Chinese market is innovating in ways different than what we are used to in the west. Where we see boundaries, entrepreneurs in China envision new ways to combine social media and ecommerce.

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Visual, Mobile Issues Confront Communicators in 2015

As they wade into the 2015 pool communicators will be on the hook to show positive returns for a growing number of disciplines, ranging from online analytics to content marketing to mobile apps.

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Less Is Not More

A new survey corroborates what PR pros have heard for years, but not necessarily heeded: Social media platforms require constant attention.

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Snapchat’s Coming Out Party

This New Year’s Eve, on the video boards of Times Square, Snapchat will give a symbolic announcement of its arrival as a big-time social media player.

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4 of the Best PR Stories in 2014

The PR fails are easy to remember, the positive PR stories, not so much. But we jogged our memories to come up with a handful of examples of effective communications and solid messaging in 2014.

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5 Rules for Creating Killer Content on Social Media

Communicators are still trying to figure out how to create content for social media that will enhance media relations, boost brand visibility and—here’s the Holy Grail—tie social channels to sales lift.

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‘Brands Saying Bae’ Pokes Fun at Companies Who Try to Sound Hip

Incorporating slang on social media has always been popular. But at what point does talking the talk go too far?

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Facebook’s ‘Year in Review’ Gets Decidedly Mixed Reviews

It may have seemed like a good idea, at least on paper. Aggregate pictures and posts as a way to remind users of some of their milestones this past year. But the effort backfired miserably.

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