Social Media


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2014 PR People Awards: Corporate Social Responsibility Leader

Winner: Ichiro Kawasaki, Associate Director, Leadership Communications/Corporate Responsibility Communications, KPMG US Ichiro Kawasaki has made a significant impact on KPMG’s visibility relative to the firm’s corporate responsibility efforts. As an associate director in KPMG’s corporate … | MORE »

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2014 PR People Awards: Brand Marketer of the Year

Winner: Andrew Bowins, Senior Vice President, Corporate & Digital Communications, MasterCard Andrew Bowins believes we are at the dawn of the Golden Age of PR but only if practitioners steer clear of content pollution. He … | MORE »

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2014 PR People Awards: Agency Account Manager of the Year

Winner: Amber Meredith, Deputy Director, Marina Maher Communications Amber Meredith—who was promoted to deputy director of Marina Maher Communications Consumer Group in June 2014—is a bold leader in today’s communications landscape. Her strong and passionate … | MORE »

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LeBron James Wears ‘I Can’t Breathe’ Shirt Before a Game, and Continues to Redefine his Brand

James’ move points to the increasing clout of social media—to drive action and bolster communities. “The power of social media,” he said.

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10 Rules for Creating Engaging Social Media Messages

The era of the hard sell and traditional sales and marketing tactics is long gone. You need to adjust your marketing messaging and align it with the social channel you are using to achieve a return on your social media investment. It all starts with creating engaging social media messages.

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Monetize Social Media Platforms

Businesses large and small are starting to invest increasingly high percentages of their promotional budgets in social media. A consensus on just how this social media investment impacts their top- and bottom-line revenue continues to be elusive, however.

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Case Study: PR Campaign Puts a New Face on Parkinson’s Disease

UCB, a top company in the neurological treatment market, and PR agency Cooney/Waters Group created Parkinson’s “More Than Motion” (MTM), an unbranded campaign designed to align awareness about the lesser known symptoms of Parkinson’s disease (PD)—such as difficulty sleeping and loss of taste and smell—with the goal of fostering an educational and supportive online community.

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National Zoo Gets in the Holiday Spirit with #25DaysofReindeer

National Zoo’s successful #25DaysofReindeer cuts though the clutter with fun, albeit a little geeky (in a good way) facts about the real-life Rudolf.

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6 Tips for Pitching Journalists on Twitter

Twitter is one of the most effective tools for media outreach. Any good media pitch delivers a succinct news angle, and writing a message that fits in Twitter’s 140-character limit is a great way to boil down your pitch to its essentials.

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NYPD Responds to #ICantBreathe with #WeHearYou and Faces Backlash

The NYPD has fallen prey to another Twitter miscue after a high-ranking officer responded on Twitter to the public reaction of grand jury decision.

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