We offer a guide to conducting a basic, 12-point social media audit that uses empirical data and interpreted evaluation.
Social Media & SEO
Virtual Influencers Offer Advantages, but They’re Not Plug ‘n’ Play
August 3rd, 2022 by Eric DahanAI-enabled virtual influencers should offer brands better safety and targeting abilities. Yet, in the metaverse, ‘life’ isn’t always simple.
Nostalgia Works: Bears and Bells Boost Engagement 31% YOY with Colleges’ Social Posts
July 28th, 2022 by Erika BradburyData from Shareablee powered by Comscore illustrates an age-old maxim: people are more inclined to buy when they feel good about what they’re purchasing.
FTC’s Endorsement Guide Maintains Focus on Transparency, Deceptiveness
July 6th, 2022 by Seth ArensteinThe Federal Trade Commission (FTC) normally is a semi-opaque body. Still, after several years of hibernation, it seems ready to resume vigilant regulation of online activity of influencers and companies.
53% of Roe v. Wade Consumer Engagement in June Posted on IG
July 6th, 2022 by Erika BradburyIn June, 53 percent of consumer actions on posts mentioning Roe vs. Wade, abortion or women’s rights were on Instagram, compared with 27 percent on Twitter and 21 percent on Facebook.
Wallets Open: Social Media is Becoming a Creator-Heavy Space
June 23rd, 2022 by Seth ArensteinA roundtable of Social Shake-Up speakers emphasizes the sector’s move toward paid creators and an emphasis on authenticity.
[VIDEO] This Month’s ‘Social Break’ Explores Strategic Onboarding
June 15th, 2022 by PRNEWSThis month’s Social Break explores strategic onboarding for social media clients.
Dark Social: What Every PR Professional Needs to Know
June 9th, 2022 by Richard BensonThere’s a large amount of PR content shared on dark social channels. That makes understanding its platforms important for communicators.
Engagement on Social with Travel Brands Down 38% YOY; Zoos, Museums Enjoy Largest Growth
June 7th, 2022 by Erika BradburyEngagement on social media (specifically, on Facebook, Twitter and Instagram) with travel-related brands was down 38 percent year-over-year from May 2021 to May 2022, according to Shareablee powered by Comscore. The decline is likely due to the fact that there was a “boom in travel engagements in 2021 when COVID restrictions were lifted in many locations,” points out Madison Busick, analyst at Comscore.
The Metaverse isn’t a Certainty, but Certainly PR Pros Should Explore It
June 6th, 2022 by Seth ArensteinIt’s unclear what the metaverse will look like eventually and when. Still, communicators should investigate it sooner not later.