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While the top social platforms remain firmly in orbit, there are a number of up-and-coming networks to keep your telescope trained on.
Former journalist David Sommers explains that PR pros must add value to reporters via social media.
Today’s the big day. It’s time to fall in love or show your love. Here are three ways to tip Valentine’s Day in the favor of your brand.Put yourself in the shoes of your audience. …
With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics.
The National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work.
When the "30 Rock" actor tweeted his displeasure with AA’s flight attendants, the airlines followed its crisis response plan to the letter—with a few exceptions.
Here’s a solid process that allows you to move beyond measuring outputs to truly demonstrating business ROI.
Not known for their love of all things social, CEOs predict that within the next five years social media will be a top way to engage with customers.
Facebook allows consumers to help shape a brand’s narrative. What could be better than that?
When Diversified Information Technologies had trouble with internal communications, it turned to Facebook. Guess what: The social network has replaced the company’s intranet as the internal platform of choice.
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