Social Media

8 Tips to Help PR Pros Get Ready for the Challenge of Pinterest-Style Search

May 16th, 2014 by

If you want to see what the future of the Web will look like, just follow the money. Venture capitalists have plowed another $200 million into Pinterest, following a $225 million infusion of cash in October 2013.

The Weather Channel’s Stormy Response to a Complaint on Twitter

May 14th, 2014 by

On Tuesday communicators got a case study on how not to rehabilitate one’s image, compliments of Donald Sterling’s bizarre interview with CNN’s Anderson Cooper. Now, via The Weather Channel, we offer PR pros another key lesson: how not to respond to complaints on Twitter.

5 Social Media Tips To Avoid Twitter’s Dreaded Mute Button

May 13th, 2014 by

Getting weary from those folks you follow on Twitter who are constantly reminding you of what they just eat, who they saw and what they’re about to do? Take a deep breath. Twitter on Monday rolled out a muting feature, which keeps you from seeing any Twitter activity from the person you just muted.

NFL Faces Social Media Problems after Michael Sam Draft Pick

May 12th, 2014 by

Ahead of the draft, it seemed almost inevitable that following his probable selection someone, somewhere would end up in crisis and apology mode for comments made regarding Michael Sam’s sexuality.

Case Study: ‘Nightclub Series’ Gives Zumba a Brand New Beat

May 12th, 2014 by

With their dance floors and built-in sound systems, nightclubs would seem to be a natural extension for the Zumba brand.

How To Rebuild a City’s Image

May 12th, 2014 by

PR played a critical role in convincing visitors to return to the Big Easy despite intense negative media attention.

How to Listen for the ‘Digital Echo’

May 12th, 2014 by

The lines continue to blur between news delivered through traditional channels and through social networking. While many people are now getting news from social media, much of that news is shared from traditional media sources.

Critical PR Issues Debated at Counselors Academy Event

May 12th, 2014 by

The Counselors Academy spring meeting, held last week in Key West, Fla., hit on all the major issues impacting business communications. But two themes resonated throughout the program: measurement and brand impact.

FTC-Snapchat Settlement: There’s No Such Thing as Privacy Online

May 9th, 2014 by

According to the FTC complaint, Snapchat’s marketing—centrally based on the idea that users’ messages “disappear forever” after the recipient opens them—was misleading.

Protect Your Brand from a Twitter Hack with Quick Response, Enhanced Security

May 8th, 2014 by

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it’s next on hackers’ hit lists.