Social Media

As Twitter Turns 8, Here’s What to Look for in Your Next Social Media Manager

March 20th, 2014 by

For all its ubiquity, Twitter’s relatively young age illustrates an important point—most businesses are only starting to figure out how to wield it. And that hasn’t always gone well.

PR Insider: What the Future Holds for Traditional PR Tactics

March 20th, 2014 by

Are you relying on traditional PR services or are you creating an integrated social PR program? How you answer can significantly impact your work.

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3 Key PR Disciplines Needed to Climb the Company Ladder

March 19th, 2014 by

Social media has quickly moved to the top of the PR food chain. Sure, communicators have to know their way around social platforms and what distinguishes one social channel from another. But if PR pros want to advance within their organization—and land bigger salaries—they should reconsider some of the profession’s more traditional skillsets.

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5 Ways Brands Are Leveraging March Madness

March 19th, 2014 by

From the Oval Office to your local watering hole, the upcoming NCAA Men’s Basketball Tournament is dominating conversations and creating buzz.

What Makes a Great PR Employee? Let Us Count the Ways

March 18th, 2014 by

In the PR field, an effective employee knows how to pitch a story, cultivate relationships with the media and knock out a press release that stakeholders are going to want to read. But there are other facets that make a great employee, and transcend the day-to-day operation, as indicated by an informal inquiry of PR News’ audience.

GE’s Duchamp on Finding Meaning in Social Analytics

March 17th, 2014 by

Social media measurement should be a holistic snapshot of engagement. Digital communications pros should capture the full spectrum of data.

How Skype Transformed its Image With Branded Content

March 17th, 2014 by

PR has changed radically in the last few years, and the tools in our arsenal seem to expand on an almost daily basis. Perhaps none has been getting as much attention as the advent of branded content.

Letting Social Natives Take the Lead

March 17th, 2014 by

The irony of a PR executive falling victim to social media isn’t lost on me; however, as a Millennial who lives and breathes all things social, it boggles my mind at how little some of us know about these platforms.

SXSWi Wrap-Up: So Long Startups, Hello Brands

March 14th, 2014 by

Since PR pros are often the owners of brand activations, here’s a look at three trends from the 2014 SXSWi festival, along with a quick look at some of the brands that leveraged them.

Target Photoshops its Way Into Bad PR

March 13th, 2014 by

Target’s “Thigh Gap” results in major blowback for the retailer.