Winner: Zocalo Group – Werther’s Original Sugar Free Turns Low-Interest Candy Into a Must-Taste Experience Rich, sweet and tasty are words rarely used to describe sugar free candy. More commonly, they’re perceived as medicinal, less-desirable… Continued
Winner: Finn Partners – And They’re Off: How IEEE’s Supercomputing Social Media Campaign Outpaced Lofty Goals Finn Partners knew IEEE, the world’s largest technical professional organization dedicated to advancing technology for humanity, needed to build… Continued
Winner: Weber Shandwick with PEDIGREE Brand – The PEDIGREE Feeding Project Through no fault of their own, more than four million dogs end up in shelters and breed rescues every year. Sadly, nearly half of… Continued
Winner: Sony Computer Entertainment America – PlayStation Blog PlayStation.Blog is intended to be a PlayStation fan’s “home away from home.” PlayStation.Blog was created to increase engagement and conversations with gamers, especially the dedicated community of… Continued
Winner: USANA Health Sciences – True Health Assessment A main objective of USANA Health Sciences’ True Health Assessment app is to assess a person’s current lifestyle and offer suggestions to help them improve their overall… Continued
Winner: USANA Health Sciences USANA Health Sciences’ Social Media Team (and social media in general) played an integral role in USANA’s annual convention in 2013 as the team worked to make #USANA13 the “most social… Continued
David Armano, Global Strategy Director, Edelman Digital – As one of Edelman’s first “social” hires, David consulted with Edelman’s clients, re-launched EdelmanDigital.com, and partnered with the firm’s digital chair to set the strategy for the… Continued
As the tectonic plates of PR continue to shift, there’s a growing onus on communicators to align their social platforms with their company’s overall financial goals.
Proper PR measurement starts with an examination of overall goals, and the metrics used to measure success against those goals need to be carefully vetted. Only the ones that show real performance should be selected for use.