In light of new data from comScore, companies and their PR agencies may no longer have the luxury of pooh-poohing Snapchat.
Finding and creating shareable visual content for your brand is easier than you might think. Here are some tips on how to make it happen.
As social messaging matures and communicators get a better handle on aligning social platforms to their company’s financial goals, PR managers are increasingly adding a new wrinkle to their social media programs: E-commerce.
In the last few years, social media has quickly moved to the core of marketing communications. As a result, PR executives of all stripes are jockeying to take the lead on social channels. Now it appears as if they’re making some progress.
Knowing exactly how much growth is occurring in social media and, more important, what that growth means is an important part of professional communications.
Ginger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.