Social Media


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Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook

After it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled. | MORE »

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Tip Sheet: The United States of Europe? Think Again

Although we’re more globally connected than ever, PR approaches across the pond are decidedly different. Here are some contrasts to consider before practicing PR in Europe. | MORE »

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Twitter Watch: Followers of Best Workplaces

Since the end of 2010, most companies on Fortune’s "Best Places to Work" have seen dramatic growth in their number of Twitter followers. Still, two of the top 20 companies haven’t yet ventured onto Twitter. | MORE »

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Quick Study: High Cost of PR Metrics; Social ROI Murky; Social Moms Big on Banks; Site Redesigns Planned; WOM Silenced?

â–¶ Measurement Proves PR Value at a Price: Executives expect PR professionals to provide measurement illustrating the impact of their work on business outcomes. However, many are hindered by the high cost of measurement tools … | MORE »

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Tip Sheet: Content, Deep Engagement Drive B2B Comms

In this roundtable, B2B communications pros predict quality content, strategic social media outreach and intimate events will continue to have impact throughout 2011. | MORE »

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Quick Study: Google’s Rep the Best; Social Media Monitoring Rises; Video Explodes on Media Sites; Small Biz Big Socially

â–¶ Corporate Reputation On the Rise: The 2011 Harris Interactive Reputation Quotient (RQ) Study shows that despite scandals, recalls and economic crises, public perception of corporate America has improved. Sixteen companies achieved an RQ score … | MORE »

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Charting the Industry: Social Media: Time is Not on Your Side

It’s a fact that as your social media programs develop, you’ll be spending more and more time on them. Here three PR pros give some time-saving tips for social media activities. | MORE »

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No Longer Your Mother’s Employment Database, LinkedIn Proves Powerful for PR

With more than 100 million members and an IPO that values the company at more than $4 billion, LinkedIn has become a popular outlet for driving brand awareness that deserves more attention from PR pros. | MORE »

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PR News Council Roundtable: Lots Keeping Nonprofit PR Pros Awake

PR News’ Nonprofit PR Council members weigh in on their most pressing challenges, including managing resources for social media outreach and, especially, measuring the results of their communications efforts. | MORE »

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Quick Study: Hispanic Gap to Close; Relevance In Orgs Explored; Biz Info Lacking on Facebook; Online Content Consumed

â–¶ Social Media en Español: A social media gap that exists in the Hispanic market could present opportunities for communicators. The 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey says 92% of companies polled have social media … | MORE »

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