Social Media

Abandon ‘Platform-First’ Approach to Social Media

September 29th, 2014 by

Much of the PR industry’s social media dialogue focuses on a platform-specific approach. However, I’m afraid that—amidst all these Facebook plans, Twitter strategies and Pinterest campaigns—PR executives and communicators have found themselves astray from truly strategic thinking.

Giving Your Stories a Sharper (and Bigger) Reach

September 29th, 2014 by

By blending the benefits of earned placement with the strengths of owned media, content marketing can provide a unique opportunity to engage with an audience.

The ‘Facebook-Loses-Its-Coolness’ Narrative Continues, and Ello Looks to Take Its Place

September 26th, 2014 by

There’s no telling if Ello—or any other social media network—will ever unseat Facebook in mainstream popularity. But pronouncements like Ello’s stand against data trafficking will certainly help its case, especially amongst jaded Facebook abandoners.


4 SEO Tips to Maximize the Impact of Your Content

September 25th, 2014 by

Mike Samec of Gibbs & Soell will be leading a PR News SEO workshop on Oct. 10, and as a preview offers four tips for PR pros to produce content that Google’s search algorithm will favor.

#X Marks the Spot for AT&T Campaign Against Texting While Driving

September 24th, 2014 by

AT&T’s “It Can Wait” campaign demonstrates that—for brands that want to be associated with safety and sound thinking—a one-shot deal won’t suffice.

Recruiting the ‘Richmeister’ as Pitchman Backfires on State Farm

September 23rd, 2014 by

State Farm, which promotes immunizations awareness as a way of preventing the spread of viral diseases, probably should have been aware of Rob Schneider’s stance on vaccinations before they launched the ad campaign.

Social Media: Companies Wade Into the Talent Pool

September 22nd, 2014 by

Companies of all stripes are scrambling to recruit, hire and retain social media talent. That encompasses people well versed in content creation, SEO, design, video and several other disciplines that are not in the traditional PR mold.

6 Best TED Talks for Communicators

September 19th, 2014 by

Few examples of digital storytelling are as popular or entertaining as TED talks, easily digestible and entertaining presentations which cover topics ranging from science and technology to design and business.

Pew Study: Millennials Read More Books Than Older Generations

September 15th, 2014 by

According to Pew, 67% of those ages 16 to 29 read a book at least once a week, considerably more than the 58% of adults ages 30 and older who do so. For PR pros, it’s time to challenge the conventional wisdom regarding millennials.

Join Twitter Chat with PR News Measurement Hall of Famers on Sept. 17

September 15th, 2014 by

To participate in the Twitter chat, sign in to Twitter on Wednesday, Sept. 17, at 1 p.m. ET and use the hashtag #prmeasure.