Social Media

Facebook’s ‘Year in Review’ Gets Decidedly Mixed Reviews

December 29th, 2014 by

It may have seemed like a good idea, at least on paper. Aggregate pictures and posts as a way to remind users of some of their milestones this past year. But the effort backfired miserably.

Pinterest Set to Open Promoted Pins to All Advertisers

December 29th, 2014 by

On New Year’s Day 2015, Pinterest will begin selling ad space on its platform to marketers, becoming the latest social media site to open the advertising floodgates on its sought-after audience.

Infographic: What Business Words Will Take off in 2015?

December 26th, 2014 by

With the New Year approaching, The Writer, a language consultancy, collected data on emerging vocabulary from CEOs’ speeches, websites, corporate content and business publications. After having its app audience vote on the best new words, the consultancy came up with a list of words that are expected to take off next year.

Infographic: Social Media’s Impact on Holiday Shopping

December 23rd, 2014 by

With this year’s holiday season in full effect, CrowdTap polled 3,000+ men and women to explore the evolving role of social media during the holiday shopping season. They explored where users are looking for inspiration, seeking promotions and sharing their purchases as well as what influences purchase decisions the most.

Two New Arrows for Your Public Relations Quiver

December 22nd, 2014 by

As the PR field continues to undergo dramatic change, communicators should consider how they can broaden their approach beyond traditional reporting and take advantage of face-to-face events and native advertising (or branded content).

6 Ways PR and Content Marketing Should Collaborate

December 16th, 2014 by

For a cohesive and integrated program, it’s necessary for both PR and content marketing to collaborate in order to create a comprehensive marketing plan that will improve an organization’s market awareness and increase lead generation and nurturing capabilities.

To Promote Taken 3, Liam Neeson Will Endorse Your Skills on LinkedIn

December 15th, 2014 by

Ahead of the release of the Taken 3, 20th Century Fox set up a contest on LinkedIn that takes advantage of the platform’s endorsement feature, which allows users to vouch for each other’s proficiency at certain skills.

Integrity Critical in Owned Media Era

December 15th, 2014 by

While many brands have invested heavily in owned-media, it’s not all rainbows and unicorns for PR teams looking to own the mantle of official corporate storytellers.

Avoiding the PR Trap

December 15th, 2014 by

Doug Spong talks about what it takes to become a PR leader and the key lessons he imparts on his PR team.

Instagram Hits 300 Million Monthly Users, Surpasses Twitter

December 11th, 2014 by

Instagram is a simple, easy-to-use way to reach an interested audience. For those PR pros who are still weary about joining Instagram—that is, if there are any of you left out there—here are 5 reasons to get your brand or organization on the platform.