Social Media

How is Your Online Video Developing as a PR Tool?

March 16th, 2015 by

A few ways to focus on your audience.

The Week in PR—March 16, 2015

March 16th, 2015 by

Apple sends Dick Tracy a thank-you note, a new crisis for Hillary Clinton and Wendy’s takes an interesting brand journey.

Instagram Pulls Ahead By Focusing on Emotion

March 16th, 2015 by

Due to faster-than-expected growth in users in 2014, up 60 percent, Instagram surpassed Twitter to become the second-largest social network in the U.S. last year, eMarketer s aid earlier this month.

8 PR Lessons from SXSW 2015

March 16th, 2015 by

Here are four key trends related to innovation and four pearls of wisdom from leading professionals that emerged at SXSW.


SXSW Interactive: 7 Trends for PR Pros to Watch

March 13th, 2015 by

SXSW Interactive returns for its 22nd year to Austin, Texas this week. This year’s festival is sure to offer up plenty of interesting and inspiring content for PR pros, with presentations and panels covering branding and marketing, content and distribution, the future of tech and emerging workforce trends.


Infographic: The State of the Media in 2015

March 12th, 2015 by

New social and digital trends have done away with traditional models and fundamentally changed the way PR interacts with the media and the public. Cision’s “The State of the Media 2015 Report” examines traditional and social media in 2014 as well as the rise of mobile, video and new media entrepreneurs.

social media measurement

#PowerOfPR: 6 Tips for Measuring Your Social Media Data

March 11th, 2015 by

To help integrate social data into your measurement strategy, here are 6 tips PR professionals should keep in mind.


Boren and Bullhorn Send Clear Message to Oklahoma SAE Chapter

March 10th, 2015 by

In this case, the top leader of an organization proved himself up to the task of being the face and voice in a crisis response across all channels. This is just the beginning of response that will likely occupy the rest of David Boren’s tenure as president of the University of Oklahoma.


3 PR Tips for Turning Social Media Into a Business Opportunity

March 10th, 2015 by

With so-called vanity metrics summarily dismissed by C-level execs as having any real value, the pressure increasingly is on PR and marketing executives to monetize their brand’s or organization’s social channels.

Social Media Beckons New Relationships

March 9th, 2015 by

Social channels, which are commanding increasing marketing dollars, offer PR execs multiple ways to start a conversation with reporters and build a rapport on behalf of their companies and clients.