Social Media

How to…Strategize for Mobile Apps

November 24th, 2014 by

Whether for internal or external audiences, putting information and tools into the palms of your customers’ or employees’ hands seems to be a requirement. But is an app the best solution?

Communicators Leverage LinkedIn to Raise Awareness

November 24th, 2014 by

Brands are so enthralled by Facebook, Instagram, Twitter and other consumer-facing social channels that they tend to give LinkedIn short shrift. However, business communicators ignore LinkedIn at their own peril.

Helping the PR Team Soar

November 24th, 2014 by

Linda Rutherford, who leads PR at Southwest Airlines, talks about how to motivate her communications team and the role of storytelling at the company.

Communication Lessons From the Ebola Outbreak

November 24th, 2014 by

Through my work with Linking the World, I’ve been involved in coordinating efforts during numerous crises, including the Ebola outbreak. While each situation is unique, the importance of effective communication in these instances isn’t.

Computer Engineer Barbie Needs Men to Fix Her Computer Problems

November 21st, 2014 by

The “I Can Be” series of Barbie dolls and books, which is designed to focus on female empowerment, is the latest Barbie product to spark outrage.

Writing Content That’s Findable on the Web

November 19th, 2014 by

Landing at the top of search results is key to the success of your brand, and good PR writing can help get you there.

IBM’s New Email Service ‘Verse’ Learns and Predicts User Behavior

November 19th, 2014 by

IBM latest entry into the software game, Verse, is a hybrid email/social media/file sharing service that gets the tech company into the scramble for control over office communications.


3 PR Tips for Making the Most of Twitter

November 19th, 2014 by

Communicators need to be careful with how they carry themselves on Twitter and make sure their presence on the social network 1) holds appeal for the media and b) reflects well on their own brand.

‘Facebook at Work’ Looks to Take Over Office Communications

November 17th, 2014 by

According to a Financial Times report, “Facebook at Work” will put familiar Facebook functionality such as messages, groups and the News Feed to use for enterprises, helping employees collaborate better.

Fresh Facebook Strategies Needed as the ‘Like Gate’ Dies

November 17th, 2014 by

With the end of the Like Gate, the onus is now on communicators not only to create more original content, but also make sure the content is catering to users who more closely align with business value and, PR execs hope, can be converted into customers.