The New York Police Department’s disastrous Twitter campaign is a lesson for communicators in understanding public perception.
The effort is designed to boost Facebook’s ad inventory and, at the same time, cater to mobile devices, in which there is less space to display ads.
Communicators and PR execs are starting to ramp up their efforts to get their messages out through Instagram and Pinterest. But it’s not easy, considering that both channels are relatively new to public relations, and are visual in nature.
Earth Day provides a great opportunity for green-leaning companies to invent new ways to showcase and promote their conservation efforts.
PBS has had success engaging their audience on Facebook. Here are some tips for brands that have proven successful.
General Mills’ new legal policy claims that anyone who engages with the brand forfeits their right to sue the company. This is a case study in bad PR.
If you’re an Instagram user, you’ve probably noticed a message appear in your feed this week alerting you that deactivated and spam accounts have been removed from your list of followers.
Another day, another deal on the social media front. The latest: Twitter has agreed to acquire data partner Gnip for an undisclosed price. The acquisition, which bring social data analytics in-house at Twitter, is designed… Continued
In the minutes and hours that followed the bombing, the Boston Athletic Association (BAA) embarked upon an unexpected crisis communications campaign using social media.