Social Media

#myNYPD Campaign Draws the Wrong Kind of Twitter Engagement

April 23rd, 2014 by

The New York Police Department’s disastrous Twitter campaign is a lesson for communicators in understanding public perception.

Here’s Why Facebook’s New Ad Network Accelerates a Trend That’s Transforming PR

April 22nd, 2014 by

The effort is designed to boost Facebook’s ad inventory and, at the same time, cater to mobile devices, in which there is less space to display ads.

PR Tips on Getting the Word Out Through a Visual Medium

April 21st, 2014 by

Communicators and PR execs are starting to ramp up their efforts to get their messages out through Instagram and Pinterest. But it’s not easy, considering that both channels are relatively new to public relations, and are visual in nature.

3 Brands Using Earth Day 2014 to Showcase Their Environmental Efforts

April 21st, 2014 by

Earth Day provides a great opportunity for green-leaning companies to invent new ways to showcase and promote their conservation efforts.

4 Ways PBS Shapes Content for Maximum Facebook Exposure

April 18th, 2014 by

PBS has had success engaging their audience on Facebook. Here are some tips for brands that have proven successful.

Want to Generate Bad PR and Social ‘Dislikes?’ Here’s General Mills’ Strategy

April 17th, 2014 by

General Mills’ new legal policy claims that anyone who engages with the brand forfeits their right to sue the company. This is a case study in bad PR.

6 Tips for Instagram: Spreading Your Message without Being Spammy

April 16th, 2014 by

If you’re an Instagram user, you’ve probably noticed a message appear in your feed this week alerting you that deactivated and spam accounts have been removed from your list of followers.

Twitter Deal Puts Spotlight on Social Data Analytics

April 16th, 2014 by

Another day, another deal on the social media front. The latest: Twitter has agreed to acquire data partner Gnip for an undisclosed price. The acquisition, which bring social data analytics in-house at Twitter, is designed… Continued

3 Brands Winning the Battle for Views on YouTube

April 15th, 2014 by

As YouTube starts to ramp up its branding strategy, the website remains the go-to marketing vehicle for companies and organizations eager to get their messages out via online video.

Crisis Response Lessons Learned from the Boston Marathon Bombings

April 14th, 2014 by

In the minutes and hours that followed the bombing, the Boston Athletic Association (BAA) embarked upon an unexpected crisis communications campaign using social media.