Social Media

3 Things That Make Facebook’s Slingshot (Kind Of) Different from Snapchat

June 19th, 2014 by

Facebook is making another attempt at the instantaneous and disappearing photo application space. It’s called Slingshot, and the social media giant is formally launching the app this week.

shutterstock_189820403

How to Cut Through the Clutter on Google

June 17th, 2014 by

Sure, creating killer content is essential for communicators looking to boost their brand’s awareness via Google. But there are nuances for how to shape the content so it caters to Google’s algorithm and generates better rankings.

Critical Mention, inPowered, Launch.It, Business Wire and Cision Talk Tech

June 13th, 2014 by

At PR News’ Social Media Summit on June 3, 2014 in New York City, a panel of speakers from Critical Mention, inPowered, Launch.It, Business Wire and Cision discussed the state of social media and how… Continued

Facebook to Improve Targeted Ads by Tracking More of Your Online Movements

June 13th, 2014 by

On Thursday, Facebook announced that it will expand its data collection and make it more transparent.

PR Insider: Your Wikipedia To-Do List

June 12th, 2014 by

A recent joint statement released by public relations agencies and Wikipedia volunteers may pave the way for an improved Wikipedia-PR relationship.

What YouTube’s Subscriber Count Change Means to You

June 11th, 2014 by

YouTube will be making some key changes on June 16 that could affect your channel’s subscriber count. Here is what it means to you.

Take Your Best Shot at Newsjacking the World Cup

June 11th, 2014 by

Depending on how the games unfold there may be a direct or even circuitous way for companies to affiliate themselves with the World Cup.

Kasitz_Kimberly

Infographic: The State of Social Media for PR Pros

June 10th, 2014 by

Score one for analog? Sure, social media is all the rage right now among companies of all stripes. But print media was cited as the second most trusted media source, according to a recent study conducted by PR News and Cision, right behind traditional media venues online.

5 Tips to Engage on Tumblr Like President Obama

June 10th, 2014 by

The White House isn’t the only organization looking to use Tumblr to get its message out to this age group. Still, Tumblr is a difficult medium to break into, as it has its own distinctive style and set of user interactions.

For Better or Worse, the Most Typical Expressions Used in PR

June 9th, 2014 by

One of the inherent strengths among PR professionals is writing. Nothing like, good, clean copy, in which the message is crystalline and jargon-free. But we all succumb to clichés, particularly when it comes to how to describe the PR industry.