Social Media

What PR Pros Can Glean From Facebook’s Secret Psychological Tests

June 30th, 2014 by

Once the outrage—real or feigned—about Facebook’s emotional manipulation study subsides, brand communicators might want to consider the experiment’s findings.

4 Social Media KPIs That Will Impress Senior Leaders

June 27th, 2014 by

Nikki Mitchell, VP of public relations for Baylor Scott & White Health, shares some thoughts on key performance indicators that are necessary for measuring your social media efforts.


PR Lessons from LinkedIn’s Most Influential Global Brands

June 27th, 2014 by

The conventional wisdom that B2B brands are boring is slowly eroding. Nowhere is that more evident than on LinkedIn, where people have started to embrace content from companies that don’t typically face consumers.

6 Key Elements to Getting Your Employees to Tell Your Brand’s Story

June 24th, 2014 by

It’s become a familiar trope in marketing and communications precincts that employees are the brand’s best “ambassadors.” That’s fine, of course, but not necessarily the most effective way to have your workers get your message out and evangelize for the company.

4 Positive Outcomes for Brands That Listen Strategically

June 23rd, 2014 by

Sam Ford, director of audience engagement for Peppercomm and “Wake-Up Call” leader at PR News’ Aug. 12 Social Media 20/20 Summit in San Francisco, says there’s a distinction between “hearing” and “strategic listening.”

PR Insider: 5 Critical Factors in Choosing a PR Agency

June 23rd, 2014 by

Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there.

YouTube: Not Just ‘Nice-to-Have’ Communications Tool

June 23rd, 2014 by

YouTube, owned by Google, regularly moves the goal posts to try and ensure more quality subscribers and that the best video content floats to the top of the search rankings. What’s your YouTube Channel strategy?

Turn and Face the Change

June 23rd, 2014 by

Whether you provide communications for a highly regulated brand or a consumer-facing company, there are some universal themes for PR pros to think about when trying to create more shareable content.

Case Study: Military Nonprofit Rallies the Troops to Turn the Tide

June 23rd, 2014 by

The Military Officers Association of America, with more than 380,000 members from every branch of the armed services, needed to put together an advocacy campaign in an effort to repeal proposed budget cuts for military families. And fast.

5 Reasons Why Google+ Matters to Brand Communicators

June 20th, 2014 by

Trevor Martin, social and mobile marketing manager for the Nature Conservancy and a speaker at PR News’ July 15 Google Boot Camp for Communicators in New York, says it’s a mistake to ignore Google+.