Social Media

Peel the Layers of KPIs for Better Social Insights

June 8th, 2015 by

KPIs are a good start, but don’t be beholden to them. For example, if your KPIs are monthly volume of mentions and share of voice versus competitors, key questions should be: What did people say about our products online? What was said about our competitors?

Last Laugh: Financial Firms Use Humor to Boost Social Engagement 28%

June 8th, 2015 by

Companies wanting to improve engagement with consumers on social channels may want to look closely at what the financial services sector is doing.

Sustainability Reports as Content Farms

June 8th, 2015 by

Produced to demonstrate compliance with environmental and social issues, sustainability reports have the benefit of being timely, authoritative and on-message.

The Week in PR, June 1- June 8

June 8th, 2015 by

The revenge of old media, the popularity of PR and IHOP’s new dish.

marlins snapchat

7 Snapchat Strategy Secrets from the Miami Marlins

June 3rd, 2015 by

Snapchat’s users represent that ever-elusive and important youth demographic. It has the potential to convert young people into loyal brand ambassadors and future customers. For some brands, that opportunity is too good to pass up.

social listening

How Social Listening Can Help Make Sense of Your Brand’s Online Reputation

June 3rd, 2015 by

In order for communicators to capitalize on social listening, they need to involve multiple disciplines within their organizations, such as sales, HR and product development. By getting more disciplines involved in your social listening, you have a better chance to monetize your social channels.

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4 Ways to Blog That Will Inspire Trust and Shares

June 2nd, 2015 by

Blogging has one main leg up on social media platforms whose algorithms are constantly changing: On your blog, you make the rules. An effective blog also serves as the hub for all your other social channels, all while providing a platform to engage with your audience.


Caitlyn Jenner Breaks the Internet Using Old Media

June 2nd, 2015 by

Many have championed Caitlyn Jenner as a hero for the LGBT movement. But it’s her creative use of the media that should hold the attention of communications professionals.

Consumers Choose Video Over Reading

June 1st, 2015 by

Consumers are nearly 50 percent more likely to read email newsletters that feature links to video, according to a survey of 1,051 people conducted by online video app company Animoto.

Influencers Hiding in Plain Sight on LinkedIn Communications

June 1st, 2015 by

Find key reporters covering your market. Check. Engage influencers who can propel your message. Check. Spark conversations with your audience. Check. LinkedIn provides these and other opportunities, but PR execs for the most part continue to give the social network short shrift.