Social Media


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CEO Cred Suffers Biggest Barometer Dip in 9 Years

Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in regular … | MORE »

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Vassar Opts for the One-Way Channel Crisis Response

Poughkeepsie, New York-based liberal arts school Vassar College gave false hope to 76 early-decision applicants on Friday, Jan. 27, when it erroneously informed them they were accepted to the school—only to tell them later they … | MORE »

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News Hooks, Sneak Peeks Prime PR Pump for Super Bowl Spots

Once upon a time, one week separated the NFC and AFC Conference championship games and the Super Bowl. There's nothing really in it for the fans to have to wait two weeks for big game, … | MORE »

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A Few Things About San Francisco

At PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow … | MORE »

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Facebook’s Message to Investors: Look to the Stars

Facebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don’t get too caught up in how big it opens … | MORE »

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An Opportunity for Pinkberry to Do Good

Try to imagine worst-case scenarios for a corporate communications team—a company’s co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That’s the … | MORE »

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Case Study: Using Twitter, American Airlines Defuses Security Incident

After receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in. | MORE »

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B2B Communications: Use Integrated Approach to Engage Industry Analysts and Manage Reputation

B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets. | MORE »

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Tip Sheet: 10 Ways to Solidify PR’s Role in Social Strategy

For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization. | MORE »

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Ship Crisis Affects Cruise Industry Rep

In data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster. | MORE »

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