Ahead of the draft, it seemed almost inevitable that following his probable selection someone, somewhere would end up in crisis and apology mode for comments made regarding Michael Sam’s sexuality.
With their dance floors and built-in sound systems, nightclubs would seem to be a natural extension for the Zumba brand.
The Counselors Academy spring meeting, held last week in Key West, Fla., hit on all the major issues impacting business communications. But two themes resonated throughout the program: measurement and brand impact.
According to the FTC complaint, Snapchat’s marketing—centrally based on the idea that users’ messages “disappear forever” after the recipient opens them—was misleading.
With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it’s next on hackers’ hit lists.
When is it a good idea for a brand to get involved in a human rights campaign? There’s no easy answer, but there is some guidance.
NFL Commissioner Roger Goodell became the latest example of what can go wrong with a runaway social media conversation. Here are some tips to avoid a similar disaster.
Asked what’s been the most effective social media channel, 50% of respondents said Facebook, with Twitter trailing far behind (27%).