Social Media

#WhyIStayed Twitter Campaign Backfires on DiGiorno’s Pizza

September 10th, 2014 by

The Ray Rice story has been sucking up a lot of the media oxygen the last few days. That’s what makes DiGiorno’s Pizza latest Twitter campaign such a head- scratcher.

PR Can Help Engage the Supply Chain

September 8th, 2014 by

PR pros know that stakeholders along their supply streams can influence corporate reputation just as much as the end customer. To examine some of the ways that companies have effectively used digital and social media in their supply chains, we turned to a trio of PR managers working in B2B communications for their insight.

Northwestern Mutual Goes to Bat for Childhood Cancer

September 8th, 2014 by

Northwestern Mutual’s Childhood Cancer Program, which debuted in July 2012, is designed to accelerate the search for cures to childhood cancers by providing research funds and supporting families facing the daily struggles of these diseases.

NYPD Sends its Top Brass to Twitter School

September 3rd, 2014 by

For brands and organizations of all stripes it could be the next frontier for continuing education: Twitter school. The NYPD is signing up, sending its top commanders to take a course on the microblogging service following two Twitter fails.

Don’t Avoid Activists on Social Media, Join the Conversation

August 28th, 2014 by

When consumer activists come knocking, it doesn’t have to unfold into a full-blown crisis. There are ways to work with them on social media that can be beneficial.

6 Fun Perspectives on PR, by PR Practitioners

August 28th, 2014 by

We queried our audience on Twitter and Facebook, asking for some fun facts about PR that most people don’t know. Here are some of our favorite answers.

Discover How Pinterest Works for You with Deeper User Analytics

August 27th, 2014 by

Pinterest, the world’s fourth most popular social media site with over 40 million active users last month, is getting serious about analytics.

You’ll Never Believe What Facebook Just Did to Your News Feed

August 26th, 2014 by

In a blog post Monday, Facebook announced a strategy to weed out spammy posts with headlines that lead on and purposefully deceive users about what a full article will be about.

PR Pros Must Change Tactics as Buy-It-Now Buttons Proliferate

August 25th, 2014 by

As if PR managers didn’t need another excuse for working more closely with their sales and marketing counterparts, here’s a pretty good one. Twitter will reportedly roll out a “buy” button later this year, making it easier for consumers to buy things directly from the microblogging network.

Measure for Measure: Tracking Social Media ROI

August 25th, 2014 by

No longer at the margins of communications, social media has moved to the epicenter of PR and marketing. The rub for PR managers is how to monetize their social platforms and convince C-level managers that Facebook, Twitter et al. can add to the company’s top and bottom lines.