Social Media

Powerade Drops Controversial Ingredient After Teenager’s Petition

May 5th, 2014 by

A representative for the Atlanta-based company confirmed Sunday that Powerade will no longer include brominated vegetable oil (BVO), which the Food and Drug Administration describes as a stabilizer for flavoring oils in fruit-flavored drinks.

3 Questions Brands Should Ask Before Launching on Snapchat

May 1st, 2014 by

Snapchat’s new messaging features inspire thoughts on how communicators can use direct messaging apps to share content and raise brand awareness.

Twitter’s Not Growing Fast Enough. Why PR Pros Should Care.

April 30th, 2014 by

Twitter’s Q1 earnings report holds an important lesson for communicators about focusing your resources on social media channels.

A Chrome Extension That Fixes Incorrect Usage of “Literally?” That’s Cool. Literally.

April 29th, 2014 by

A programmer named Mike Walker has invented a Google Chrome extension that changes every use of “literally” to “figuratively.”

Using Direct-to-Audience Digital PR

April 28th, 2014 by

For the past decade, savvy corporate PR pros have been moving toward engaging target audiences directly, using social media. That is “Retail PR.”

A New Way for PR Pros to ‘Milq’ Their Content

April 28th, 2014 by

Milq, a new website and app launching on Monday, is designed to help users curate content into a permanent collection of topic pages, or “beads.” For PR pros and communicators, the platform is an online-media vehicle that could help them separate their content from the pack.

Google+ or Google Minus? With Creator’s Departure, Questions Raised Anew

April 25th, 2014 by

In a heartfelt post on his personal Google+ page, Gundotra praised his colleagues and Google CEO Larry Page, going on to explain that “now is the time for a new journey.”

6 Things PR Pros Should Know About FB Newswire

April 25th, 2014 by

With the launch of FB Newswire, Facebook is fixing it so journalists go to Facebook first for important news and trends.

How FCC’s Proposed Internet Rules Will Impact Communicators

April 24th, 2014 by

The FCC’s proposed new rules for broadband access could have a big affect how communicators do business on the Internet.

#myNYPD Campaign Draws the Wrong Kind of Twitter Engagement

April 23rd, 2014 by

The New York Police Department’s disastrous Twitter campaign is a lesson for communicators in understanding public perception.