Social Media


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How to Wrangle Your Reputation Online

Don’t play defense to protect your organization’s online reputation—being proactive helps accentuate the positive. | MORE »

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Tap the Value of Social Media: Use a Social Media Matrix to Connect PR With Biz Goals

Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement. | MORE »

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Tip Sheet: Public Affairs Advocacy’s New Rules of the Road

Digital PR and a divided government have changed the game for public affairs pros—here are tips on how to be a winner. | MORE »

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Falling for Tumblr: Microblogging Alternative Gains Traction With PR Pros

An alternative to more robust blogging platforms like WordPress and Blogger, Tumblr scores in its simplicity and tight integration with other social networks. | MORE »

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2012 Communications Budgets: What’s In? What’s Out?

It’s budget planning time for next year—PR pros weigh in on "must-have" and "must-delete" budget line items for 2012. | MORE »

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Up Your PR Game With Location-Based Comms—4 Strategies for Foursquare

To some communicators, Foursquare may be more of a game than a legitimate PR tool. But tell that to organizations both large and small that have gained significant brand awareness using the location-based platform. | MORE »

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Tip Sheet: Five Steps to Aligning Strategy With Social Media

Despite the temptation to deploy social media "out of the box," the networks must be integrated with an organization’s strategic plan. Here are some tips for full alignment. | MORE »

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Quick Study: Are ‘Pollinators’ the New Queen Bees of the Internet? Execs Say Social Media Is Critical for Business Success

â–¶ Forget Influentials, Try Pollinators: According to a new study of online influencers by Martini Media and Added Value, there’s a new class of über-influencer online called “pollinators”—defined as 20% of the Internet population with … | MORE »

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Charting the Industry: Online Incivility Tunes Site Visitors Out

Incivility has increased in politics, the workplace, the classroom, businesses and online, prompting PR pros to learn how to keep their Web offerings devoid of hostility and keep users returning. | MORE »

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Quick Study: Live Versus Remote Events; Corporate Distrust Still High; Customer Service Tweets Negative; ‘Mocial’ Integration

â–¶ Live or in Cyberspace? What are the relative draws of attending a live business event versus an online webinar? A Virtual Edge Institute and ROI of Engagement study aimed to find out. Overall, 43% … | MORE »

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