Social Media


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Percentage of ‘Typical’ Day Twitter Users Doubles in Nine Months

Twitter is steadily becoming the go-to, daily-use social media platform, according to a Pew Research study. | MORE »

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Charting the Industry: Ghost Town? Brands Advance on Google+

While Google+ has been under the radar of late, fashion, luxury and car brands have kicked their Google+ engagement into high gear. | MORE »

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Case Study: Cone Communications and Timberland Help Consumers Find Their ‘Inner Tree’ With Arbor Day Campaign

Facebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015. | MORE »

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Case Study: Cartoon Network Establishes Bullying Pulpit, Inspiring Millions to Stand Up Against a Childhood Plague

A partnership with Facebook, celebrities and nationwide media coverage powered an online anti-bullying pledge campaign. | MORE »

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Charting the Industry: Agencies Smart to Ramp Up Mobile Offerings

Now that nearly 50% of cell phone owners have smartphones, it’s time for PR to take advantage of these "moving targets." | MORE »

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Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted Campaign

Hyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker’s electric vehicle. | MORE »

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Get Creative With Viral, Crowdsourcing & Gamification Tactics for CSR Initiatives

Shareable videos, social media events, digital crowdsourcing and online games can be powerful tools to drive engagement with CSR programs. | MORE »

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Twitter Paid Products: A Little Knowledge Could Supercharge Your Social Outreach

Integrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers. | MORE »

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Tip Sheet: The Brand ‘Diss’ Strategy Is Anything But Bland

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers. | MORE »

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Case Study: Full-Scale PR Campaign Helps Elmhurst Memorial Hospital Survive Transplant to New Facility

A fully integrated communications approach—including print, broadcast, digital and social media—drove thousands of people to the grand opening festivities of a suburban Chicago hospital. | MORE »

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