Halloween is big business. Really big business. The National Retail Federation estimates that Americans spend more than $2 billion on candy alone each year—after all, trick or treating is what the holiday is all about.
On Halloween, we grapple with our fears and anxieties and, for our enjoyment, transpose it by taking on and portraying what scares us ourselves. Still, there’s no enjoyment in being scared at work, especially for communications professionals who often work around delicate topics for sensitive clients.
It’s basic human nature—ingrained in us from birth—to make decisions about strangers the moment we encounter them. It happens whether we like it or not. Knowing what people first notice about you can mean the difference between success and failure.
Effective communication on social media requires proper planning and execution. Here are some basic rules for creating engaging messages.
Whether or not you’re looking to chow down on a chalupa anytime soon, you have to admit that Taco Bell’s social media black out is creative. In a welcomed break with many brands’ social strategies, it’s also not obtrusive or annoying.
For several years after its debut, Facebook was viewed by brands and organizations as a relatively cost-effective way to promote their products and services. Companies could run branded Facebook pages—without necessarily dropping a lot of coin for Facebook advertising—and watch the needle move. Case in point: Hudson & Marshall, which is one of the nation’s top real estate auction companies specializing in bank-owned foreclosure listings.
For all its problems, the Internet is an amazing repository of information. One service that builds on the use of the Web as a place to find answers is Google Helpouts, which allows users to share expertise in real-time via live video on mobile devices or computers.
Mark Zuckerberg showcased his Chinese skills on Wednesday to the amazement of a crowd at Beijing’s Tsinghua University, conducting a 30-minute Q&A session entirely in Mandarin.
Only if you create content with Google’s search algorithm in mind as the first processor of your content can you reach human beings on the other side of your screen.