Social Media

NFL Faces Social Media Problems after Michael Sam Draft Pick

May 12th, 2014 by

Ahead of the draft, it seemed almost inevitable that following his probable selection someone, somewhere would end up in crisis and apology mode for comments made regarding Michael Sam’s sexuality.

Case Study: ‘Nightclub Series’ Gives Zumba a Brand New Beat

May 12th, 2014 by

With their dance floors and built-in sound systems, nightclubs would seem to be a natural extension for the Zumba brand.

How To Rebuild a City’s Image

May 12th, 2014 by

PR played a critical role in convincing visitors to return to the Big Easy despite intense negative media attention.

How to Listen for the ‘Digital Echo’

May 12th, 2014 by

The lines continue to blur between news delivered through traditional channels and through social networking. While many people are now getting news from social media, much of that news is shared from traditional media sources.

Critical PR Issues Debated at Counselors Academy Event

May 12th, 2014 by

The Counselors Academy spring meeting, held last week in Key West, Fla., hit on all the major issues impacting business communications. But two themes resonated throughout the program: measurement and brand impact.

FTC-Snapchat Settlement: There’s No Such Thing as Privacy Online

May 9th, 2014 by

According to the FTC complaint, Snapchat’s marketing—centrally based on the idea that users’ messages “disappear forever” after the recipient opens them—was misleading.

Protect Your Brand from a Twitter Hack with Quick Response, Enhanced Security

May 8th, 2014 by

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it’s next on hackers’ hit lists.

facebook ad tracking

Brands Watch #BringBackOurGirls From the Sidelines

May 8th, 2014 by

When is it a good idea for a brand to get involved in a human rights campaign? There’s no easy answer, but there is some guidance.

NFL Commish Goodell Should Have Brought a Crisis Manager to His Twitter Chat

May 7th, 2014 by

NFL Commissioner Roger Goodell became the latest example of what can go wrong with a runaway social media conversation. Here are some tips to avoid a similar disaster.

When it Comes to Spending on Social, Facebook Dominates

May 5th, 2014 by

Asked what’s been the most effective social media channel, 50% of respondents said Facebook, with Twitter trailing far behind (27%).