Social Media

PR Insider: 5 Critical Factors in Choosing a PR Agency

June 23rd, 2014 by

Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there.

YouTube: Not Just ‘Nice-to-Have’ Communications Tool

June 23rd, 2014 by

YouTube, owned by Google, regularly moves the goal posts to try and ensure more quality subscribers and that the best video content floats to the top of the search rankings. What’s your YouTube Channel strategy?

Turn and Face the Change

June 23rd, 2014 by

Whether you provide communications for a highly regulated brand or a consumer-facing company, there are some universal themes for PR pros to think about when trying to create more shareable content.

Case Study: Military Nonprofit Rallies the Troops to Turn the Tide

June 23rd, 2014 by

The Military Officers Association of America, with more than 380,000 members from every branch of the armed services, needed to put together an advocacy campaign in an effort to repeal proposed budget cuts for military families. And fast.

5 Reasons Why Google+ Matters to Brand Communicators

June 20th, 2014 by

Trevor Martin, social and mobile marketing manager for the Nature Conservancy and a speaker at PR News’ July 15 Google Boot Camp for Communicators in New York, says it’s a mistake to ignore Google+.

4 Tips for Getting the Most Out of Your Content on YouTube

June 20th, 2014 by

Developing a YouTube campaign can be tricky. Fortunately, there are methods you can employ that can help you increase your views, channel subscriptions and improve your brand image on the online video giant.

Kelly McGinnis, Senior Vice President and Chief Communications Officer, Levi Strauss & Co.

Twitter Adds Support for Animated GIFs in Tweets

June 19th, 2014 by

GIFs were introduced by CompuServe way back in 1987, and as Internet connection speeds have improved over the years the image format has gained widespread popularity as a portable way to share animations on the web.

PR Insider: At the Intersection of PR and Fiction

June 19th, 2014 by

Here’s how one nonprofit organization was able to take advantage of a media placement on a popular national television show to connect with new audiences.

3 Things That Make Facebook’s Slingshot (Kind Of) Different from Snapchat

June 19th, 2014 by

Facebook is making another attempt at the instantaneous and disappearing photo application space. It’s called Slingshot, and the social media giant is formally launching the app this week.


How to Cut Through the Clutter on Google

June 17th, 2014 by

Sure, creating killer content is essential for communicators looking to boost their brand’s awareness via Google. But there are nuances for how to shape the content so it caters to Google’s algorithm and generates better rankings.