Social Media

Infographic: Learning from the Most Socially Engaged Companies on LinkedIn

July 14th, 2014 by

Creating a strong bond with your audience comes only after your organization establishes a strong relationship with its employees.

New Twitter Dashboard Designed to Measure and Enhance Engagement

July 14th, 2014 by

Twitter on Friday rolled out a new dashboard to measure how your organic tweets are doing. For the first time, companies will be able to see how many times users have viewed and engaged with organic tweets so the analytics can better inform their content marketing strategy.
Twitter on Friday rolled out a new dashboard to measure how your organic tweets are doing. For the first time, companies will be able to see how many times users have viewed and engaged with organic tweets so the analytics can better inform their content marketing strategy.

As Communications Models Evolve, PR Takes Bigger Role

July 14th, 2014 by

Brand Management at P&G now covers four functions, including communications (the term “public relations” no longer exists at the company). It’s not a sure thing but as goes Procter & Gamble so go many other companies, particularly in consumer markets.

How Write for Myriad Media Platforms

July 14th, 2014 by

In PR, it’s not the writing that seems to matter. It’s the tagging and linking that triggers shares, followers, retweets, etc. Soon, journalism schools will dedicate entire classes on writing hashtags.

Live Your Brand the Way Your Customers Do, Says Brian Solis

July 11th, 2014 by

Social Media 20/20 Summit keynote speaker Brian Solis says that PR pros and marketers need to become “experience architects” and not be bound by their previous roles.

PR Insider: Visually Promoting The Client’s Global Brand Story

July 10th, 2014 by

This piece makes the case for why PR professionals need to leverage visual media and encourage clients to tell brand stories with arresting images.

6 Tips for Building a Loyal Social Media Following

July 9th, 2014 by

Wondering how to fashion a loyal follower base on social media? Here are some tips from the PR pros of the PR News community.

‘Start, Stop, Continue’ Grid: Is Your Brand on the Right Social Networks?

July 8th, 2014 by

Choosing which social media platforms to use for your brand can be a daunting task, and it’s an important one.

Communications Lessons in the Demise of a Cupcake Company

July 8th, 2014 by

It’s dunzo for Crumbs. The cupcake company on Monday said that it was shuttering all its stores and filing for Chapter 7 bankruptcy liquidation. Could a different PR strategy have saved the bakery company?

Tips for Assessing the Value of Facebook’s Promoted Posts

July 7th, 2014 by

Given that unpaid reach on Facebook is now down to 1% or less, you’re very unlikely to overwhelm your fans with your brand’s content.