Social Media

3 Starting Points for Your Social Media Storytelling Strategy

October 9th, 2014 by

Finding the stories that make your brand or organization interesting or different and optimizing them for the biggest possible impact on social media should be the primary priority when trying to reach your audience via social media.

6 Ways to Make Your Brand ‘Pop’ on Facebook

October 9th, 2014 by

Facebook users can be prickly about how brands interact with them, and they’re likely to regard you with disdain if they feel like you’re invading their social space with blatant advertisements. Creating content for your brand that users actually want to see on Facebook therefore remains a primary challenge for PR pros.

Infographic: Who Is More Active on Social Media—Men or Women?

October 8th, 2014 by

Savvy communicators know that being effective on social media is not about getting your message out on every available platform. Instead, a specific, targeted approach will make the best use of your teams’ time and help you avoid annoying your social media audience.

8 Tips for a 90-Second Professional Networking Encounter

October 7th, 2014 by

At PR News’ recent conferences we’ve taken networking very literally and have begun including speed networking sessions. Here are some tips to make all your brief, face-to-face networking encounters memorable and worthwhile.

Inconsistent Policies Hurt Employee Communications

October 6th, 2014 by

Bill Simmons’ suspension from ESPN for calling NFL Commissioner Roger Goodell a “liar” regarding the now infamous Ray Rice video has cast attention on the relationship between the sports network and the NFL.

How to Cultivate Your Online Communities

October 6th, 2014 by

The danger in using a solely traditional approach for media relations today—where the media landscape is changing with every blink of the eye—is that we run the risk of losing out on potential earned media opportunities that could be generated by and from our communities.

Resistance to Social Media Is Futile

October 6th, 2014 by

Nine out of 10 marketers now use social media for multiple purposes, including exhibit marketing (80 percent), event marketing and other general marketing purposes (86 percent), according to Exhibitor Media Group’s 2014 Social Media Marketing Survey.


4 Key Elements of a Social Media Campaign

October 2nd, 2014 by

The communicator who consistently creates campaigns that resonate on social media does a lot of research and strategic planning before a launch.

3 Tips for Winning the Facebook News Feed Battle

October 1st, 2014 by

It seems like a hardly a day goes by that Facebook isn’t making one change that impacts PR pros. One of the biggest changes that continue to have repercussions for communicators was back in March, when Facebook started to slash organic reach for brand pages.

3 Ways PR Pros Can Use Game Dynamics to Stand Out

September 30th, 2014 by

In his keynote address at PR News’ Social Media Conference on Oct. 9 in New York, gamification innovator Steve Shenbaum will show attendees how to harness game dynamics for their internal and external communications.