Social Media

Taco Bell’s ‘Blackout’ Offers New Paths for Digital Marketing

November 10th, 2014 by

Call it disruptive or innovative—in the context of digital PR, the terms are relatively synonymous these days. Either way, the Taco Bell “blackout” serves as a compelling reminder that, as online communications become commoditized, PR pros are on the hook to create unusual campaigns that grab the attention of consumers and the media alike.

PR, Marketing and Advertising Syncing Up

November 10th, 2014 by

Stronger alignment among PR, marketing and advertising executives is one goal shared by brands and organizations, at least on paper. Despite the best of intentions, however, many PR, marketing and advertising pros have been stymied by a siloed business approach, senior managers who are reluctant to start collaborating on their media budgets or, in many cases, corporate inertia.

How to…Find Influencers on Instagram

November 10th, 2014 by

It is becoming increasingly difficult for brands to be heard amongst the (visual) clutter on Instagram. To break through, it’s important to focus on building authentic relationships.

Always On

November 10th, 2014 by

Millennials have an insatiable appetite for social media and mobile communications. But their elders are not too far behind when it comes to where they spend their time online.

3 Things Taylor Swift Does Right on Social Media

November 7th, 2014 by

It’s not news that Taylor Swift is a Twitter behemoth—holding the fifth spot for most followers—but what’s really important is how she uses social media.

Memo to PR Team—We Want Our Own #alexfromtarget

November 6th, 2014 by

The nation’s focus has been on the stress and anger of the midterm elections—a perfect time for a sweet and empty antidote like #alexfromtarget.

4 Tips to Craft Content That’s Shareable and Likeable on Social Media

November 4th, 2014 by

If you’re looking to create social media posts that move people to act, then consider the following tips to give your posts a greater chance of success.

The Holidays Create New Ways to Connect with Audiences

November 3rd, 2014 by

Using social channels to communicate more directly with customers—and prevent any possible PR dust-ups—is just one way that brands and organizations can leverage the holidays to get their essential brand message out.

Case Study: Food Network Magazine Cooks Up Tasty Brand Extension

November 3rd, 2014 by

Chicago-based boutique PR agency Henson Consulting (HC) was tasked with expanding Food Network’s reputation by putting together the first-ever Food Network Concert at famed outdoor Chicago music venue Ravinia.

Infographic: American Spending on Halloween Candy Is Spooky

October 31st, 2014 by

Halloween is big business. Really big business. The National Retail Federation estimates that Americans spend more than $2 billion on candy alone each year—after all, trick or treating is what the holiday is all about.