Social Media

6 Tips for Optimizing Your Social Media Content

August 11th, 2014 by

Many communicators optimize their brand’s website content for search, but it is just as important to optimize social media content for search.

Communicators Begin to Wed Social Media to E-commerce

August 11th, 2014 by

As social messaging matures and communicators get a better handle on aligning social platforms to their company’s financial goals, PR managers are increasingly adding a new wrinkle to their social media programs: E-commerce.

PR News Survey: PR Starts to Take the Lead on Social Media

August 11th, 2014 by

In the last few years, social media has quickly moved to the core of marketing communications. As a result, PR executives of all stripes are jockeying to take the lead on social channels. Now it appears as if they’re making some progress.

How To Rethink Traditional PR Channels

August 11th, 2014 by

Giving the media the straight dope is exactly where traditional PR has always excelled. Too many PR pros feel that they’re being choked out even as the media choke on too much unfiltered input.

Tracking Twitter

August 11th, 2014 by

The number of unique users who are engaged with the microblogging service continues to grow, giving brands and organizations more and more opportunities to drive the conversation.

Sharing Your Content Through Syndication

August 11th, 2014 by

It’s not just what you say but how far the reach that counts in today’s world of brand journalism.

Infographic: Latest Social Media Statistics for Facebook, Twitter, Instagram and More

August 8th, 2014 by

Knowing exactly how much growth is occurring in social media and, more important, what that growth means is an important part of professional communications.

Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists

August 7th, 2014 by

Ginger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.

Levi Strauss & Co. CCO Shares Thoughts on Blogging

August 1st, 2014 by

Levi Strauss CCO Kelly McGinnis spoke with PR News about the importance of blogging for the 161-year old clothing brand.

Joe Biden Knows How to Use #tbt. Does Your PR Team?

August 1st, 2014 by

Vice President Biden and top Democrats conceived a simple strategy to get people thinking about health insurance on Thursday, posting pictures of their younger selves on Twitter with the hashtag #tbt.