Social Media

7 Objectives for Listening to Your Audience on Social Media

June 3rd, 2014 by

Carefully planned, creative, great content that misses the mark with a particular audience segment really isn’t great at all. Listening has to come before content creation.

Social Media Icon Awards: YouTube | Marketing Campaign

June 2nd, 2014 by

Winner: Hilton Worldwide – DoubleTree by Hilton DTour To create a better way to plan and share trips, Hilton worked with Google to build DTour, the first-ever YouTube channel integrating all major social media networks… Continued

Social Media Icon Awards: Twitter | Social Good Campaign

June 2nd, 2014 by

Winner: United Nations Foundation – #GivingTuesday – a global movement to celebrate giving back The objective of the United Nations Foundation’s #GivingTuesday movement was to boost the idea of giving – of time, energy and… Continued

Social Media Icon Awards: YouTube | PR Campaign

June 2nd, 2014 by

Winner: Weber Shandwick with Milk Processor Education Program – Chocolate Milk: From the Gridiron to IRONMAN After decades of a slow but steady decline in milk consumption, an emerging body of published research identified a… Continued

Social Media Icon Awards: Twitter | Marketing Campaign

June 2nd, 2014 by

Winner: MXM Social – Eucerin’s #NoFryFriday Campaign As the leading dermatologist-preferred skin care brand, Eucerin’s mission is to deliver expert knowledge to consumers’ fingertips whenever possible. Therefore, MXM Social saw an opportunity to infuse Eucerin’s… Continued

Social Media Icon Awards: Twitter | Promoted Tweet Campaign

June 2nd, 2014 by

Winner: Ultimate Fighting Championship – UFC 167: St. Pierre vs Hendricks The objectives of this campaign were to build buzz and awareness for the UFC 167: St. Pierre vs. Hendricks Pay-Per-View event. Johny Hendricks had… Continued

Social Media Icon Awards: Twitter | PR Campaign

June 2nd, 2014 by

Winner: Marina Maher Communications – Head & Shoulders Season of the #Whiff With the “Season of the #Whiff” campaign, Marina Maher Communications intrinsically linked Head & Shoulders to baseball, further solidifying the brand’s partnership with… Continued

Social Media Icon Awards: Twitter | Crisis Management Campaign

June 2nd, 2014 by

Winner: Southern California Edison – Visalia Outage: SCE Social “Comes to the Rescue” When the power is out, Southern California Edison’s (SCE) customers can’t turn on the TV. They may not be able to access… Continued

Social Media Icon Awards: Twitter | Best Use of Hashtags

June 2nd, 2014 by

Winner: USO – #USOmoments The USO launched a massive brand campaign on Veterans Day 2013 dubbed “Every Moment Counts.” The goal was to raise awareness of the general American public to the everyday moments often… Continued

Social Media Icon Awards: Twitter | Best Tweet Content

June 2nd, 2014 by

Winner: Proof Integrated Communications and the Nevada Commission on Tourism – Travel Nevada’s Twitter Outreach The Nevada Commission on Tourism (NCOT) set out to reposition its consumer-facing brand, Travel Nevada, to better highlight Nevada as… Continued