Social Media


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Adding Instagram to Your PR Mix? That’s the $1 Billion Question

Instagram may be the point of entry for communicators who have yet to venture into mobile PR. | MORE »

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How to Launch PR Stunts With Lasting Power

The use of digital and social PR channels can make the traditional PR stunt more than a one-off activity. | MORE »

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Time to Adopt the Newsjacker’s Motto: Always Be Prepared

Speed and flexibility are the PR requirements for taking breaking news and making it your own. | MORE »

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Social Media Report Card: Two Smaller Airlines Build Strong Social Customer Bonds via Thoughtful Content

A comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms. | MORE »

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#pinkslime in the Spotlight: Hashtags Take Center Stage

We analyze some of the hashtags that have been driving forces for recent grassroots digital campaigns and offer tips on how to craft hashtags that are appropriate for your particular message. | MORE »

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6 Tips for Reaching the Hispanic Audience

In the past year, the number of Hispanics using social media grew by 38% versus a 16% growth rate for the general population. | MORE »

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Quick Study: Leaders Globally Fall Short of the Public’s Expectations; Social Engagement Overkill Biggest Audience Turnoff

â–¶ Public Down on Leaders: Business, political and religious leaders are falling short of expectations around the world—with Europeans and Americans the most disillusioned—according to a 12-country survey by Ketchum released in March 2012. In … | MORE »

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Social Watch: Over Half of CEOs Engage on Twitter

Twitter is the most popular social media platform for CEOs, according to a BRANDfog study. | MORE »

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‘Kony 2012’ Controversy Puts Spotlight on Crisis Response Time

Invisible Children’s CEO responded quickly and efficiently to public critiques of his organization, but there are times when a quick response to a crisis can serve to inflame rather than cool down a situation. | MORE »

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Case Study: Leveraging a Duke Hoops Tradition, Virtual Campout Contest Gathers Alumni and Data in a Slam-Dunk Effort

Duke’s Fuqua School of Business leveraged the men’s basketball "Campout" tradition to increase student and alumni participation and build awareness of its global presence. | MORE »

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