Apple sends Dick Tracy a thank-you note, a new crisis for Hillary Clinton and Wendy’s takes an interesting brand journey.
SXSW Interactive returns for its 22nd year to Austin, Texas this week. This year’s festival is sure to offer up plenty of interesting and inspiring content for PR pros, with presentations and panels covering branding and marketing, content and distribution, the future of tech and emerging workforce trends.
New social and digital trends have done away with traditional models and fundamentally changed the way PR interacts with the media and the public. Cision’s “The State of the Media 2015 Report” examines traditional and social media in 2014 as well as the rise of mobile, video and new media entrepreneurs.
To help integrate social data into your measurement strategy, here are 6 tips PR professionals should keep in mind.
In this case, the top leader of an organization proved himself up to the task of being the face and voice in a crisis response across all channels. This is just the beginning of response that will likely occupy the rest of David Boren’s tenure as president of the University of Oklahoma.
With so-called vanity metrics summarily dismissed by C-level execs as having any real value, the pressure increasingly is on PR and marketing executives to monetize their brand’s or organization’s social channels.
How can your brand or organization get a piece of the action on Instagram, the world’s fastest growing social network? On Wednesday, the company announced the introduction of “carousel ads,” which expand on the network’s sponsored posts.
Nearly 20 percent of all social media users in the U.S. are on Snapchat and, according to The Wall Street Journal, the service currently processes nearly half a billion snaps per day. If you’re a brand who wants to engage on Snapchat but don’t quite know where to start, here are some tips for getting off the ground.