Social Media

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Why the Snapchat Story Playlist Could Be Trouble for Brands (and How to Fight Back)

October 12th, 2016 by

In the new update being rolled out, auto advance is no more. Users will be returned to the story list, unless they use the new story playlist feature, tapping the thumbnail image of each story they want to view and then seeing all of those stories in order.

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PETA Led Nonprofits in Engagement With Instagram Audience in Q2 2016

October 10th, 2016 by

One nonprofit essentially is like every other nonprofit, except for size and the causes it supports, right? Not really. While less unique than snowflakes and fingerprints, some of the most-engaged nonprofits on Instagram in Q2 took different routes to amass their impressive figures.

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Measuring Snapchat: Scanning the Possibilities While Hoping an IPO Leads to Robust Metrics

October 10th, 2016 by

With the Snapchat environment in flux, what should communicators do to measure their Snapchat efforts now? A sensible approach is to begin with the basics, Baird says. Set goals from the outset. Are you trying to sell product through Snapchat? Gain exposure for your brand, raise awareness and create buzz? “Your goals will dictate your measurement methods,” she says. Indeed, the communicators we interviewed favored various measurement tactics, including unique views, open rates, story completion rates, screenshots and Snapchat’s own Snapchat score.

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How One PR Team Weighs Its Social Platform Options

October 10th, 2016 by

For those representing academic institutions online, the task of evaluating yet another new social network or social media offering from established outfits can feel overwhelming. Several years ago, it was tempting to think the world would cleave neatly into Facebook and Twitter camps. With some extra effort, we could adjust our messages to both, engage with their respective audiences and respond to new features. The market for social networks seemed almost mature.

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Snapchat Eyeing IPO at $25 Billion, WSJ Reports

October 7th, 2016 by

Snap Inc. is preparing for an initial public offering as early as late March, The Wall Street Journal reported Thursday. The potential valuation: $25 billion. Those following Snapchat’s history may remember that Facebook offered a $3 billion buyout in 2013, which CEO Evan Spiegel turned down.

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Delays in Responses to Customer Tweets Decreases Potential Revenue, Twitter Study Says

October 6th, 2016 by

If your brand is on Twitter, it (literally) pays to respond quickly and consistently to followers’ tweets. A recent survey conducted by Twitter in partnership with Applied Marketing Science (AMS) found that brands that respond quickly to customer queries on Twitter see increased revenue and brand loyalty, while waiting too long to respond can cause major drops in potential sales.

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Facebook Takes Cue From Snapchat With Messaging Updates

October 4th, 2016 by

If imitation is the sincerest form of flattery, then Snapchat must be feeling pretty buttered up. In the past week Facebook launched two additions to its messaging suite that more or less clone Snapchat’s most popular features. Facebook’s Messenger app launched a small test run of “Messenger Day,” which lets users send customized photos and videos that disappear in a day, similar to Snapchat Stories. And WhatsApp users can now edit photos and video with text overlays of multiple colors, emojis and custom drawings.

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How to Develop an Engaging Snapchat Content Strategy Without Breaking the Bank

October 3rd, 2016 by

As you’ll see in this first of a two-part series on content for Snapchat, the advice is to continue to assume it’s best that snaps avoid feeling like ads.

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Twitter Makes ‘Moments’ Feature Available to All Users

September 30th, 2016 by

While Twitter Moments aren’t new to the platform, it’s taken some time for average users to get their hands on the feature. When Moments hit the scene, it was a highly regulated and carefully aggregated stream of content. Dedicated staff and Twitter’s content partners patched together tweets, images and Vines to tell important and trending stories in a more concise way than sifting through the platform’s deluge of content. Now, all Twitter users can create Moments to share with the world.

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Periscope Widens Its Influencer Pool With VIP Program

September 29th, 2016 by

Twitter’s live streaming platform Periscope has unveiled a three-tiered VIP Program, in which users with a sizable Periscope following can apply to receive benefits including increased visibility and discoverability, a direct line to Periscope staff and a private channel for networking with other VIPs. The program is divided into three tiers (Bronze, Silver and Gold) based on number of followers, average number of stream viewers and streaming frequency.