Social Media


avatar

7 Tumblr Do’s and Don’ts

At PR News’ May 19 webinar on Tumblr, Allan Gungormez of Transamerica and Dayna Johantgen of Lucky Charms will talk about how their brands launched their Tumblr blogs, and the visually inspired duo behind Mr. GIF will show attendees how to conceive of and craft GIFs for their Tumblr blogs. | MORE »

Comments Off

avatar

Bolt Visual Storytelling to Your Social Platforms

Ink-on-paper isn’t going away any time soon (well, not too soon). But tomorrow’s decision-makers have been conditioned on social media and visual storytelling, so expect those mediums to converge. | MORE »

Comments Off

avatar

CPG Companies Raise Awareness by Packaging Products With Social Media

The CPG category grew 43 percent in the first quarter, compared with the same period in 2014, according to social media analytics company Shareablee. Photo- and video-sharing site Instagram was the main beneficiary. | MORE »

Comments Off

avatar

How CVS Health’s Agency Maximized a Hashtag’s Buzz

Twitter is all about the hashtag. Everyone wants a new hashtag to trend high, but wanting and doing are two different things. | MORE »

1 Comment

avatar

7 Tips for Using Social Media in a Brand Crisis

Engaging the public on social media is one of the most effective—and dangerous—ways of handling a brand crisis. It can reach around the world in a heartbeat and it offers you a greater degree of control over your message than traditional media, provided you use it correctly. | MORE »

Tags: , , | Comments Off

avatar

PR Lessons From the Presidential Campaigns

Partisanship and policy aside, the campaign trail offers key PR lessons. Whether it’s a presidential hopeful hitting the campaign trail or a new CEO meeting with stakeholders, making a strong first impression is crucial. And perception may trump reality. | MORE »

Comments Off

avatar

Take Twitter Analytics Into Account

Twitter Analytics can provide a lot of meaningful data to help you enhance and amplify your personal Twitter brand. But it can also be a little overwhelming, especially if you don’t live and breathe analytics as a full-time job. | MORE »

Comments Off

avatar

The Week in PR—April 20 – April 24, 2015

Bracing for ‘Mobilegeddon’ and Ben Affleck’s mea culpa. | MORE »

Comments Off

avatar

How to Create Visual Content People Actually Want to Look at [Infographic]

In an era where catching people’s attention is getting more and more difficult, making your content look good is just as (if not more) important than actually having good content. But creating stunning visual content is much more difficult than it may seem, and the Internet is full of bad design and poorly executed visuals to prove it. | MORE »

Comments Off

avatar

PR Insider: Making Facebook Work for PR

PR is about presence, positioning, and promotion. Facebook can help your client accomplish all three, if you use the platform for the reason it was created. | MORE »

Tags: , , | Comments Off