Social Media


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Does Your Post Pass the Elevator Test?

We all have our pet peeves that we cherish and use to define ourselves to ourselves. One of mine is the way people behave when looking at their mobile phones while walking or standing in public. Specifically, people in elevators gazing at their phones. Perhaps this has happened to you: You’re waiting for an elevator, […] | MORE »

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3 PR Lessons From Starbucks’ #RaceTogether Campaign

While some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S. | MORE »

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How to Create Perfect Posts on Every Social Media Platform [Infographic]

In public relations, widespread adoption of social media kicked off a renaissance, providing a new way for brands and organizations to engage directly with their audiences. It also provided communications professionals with an entire field to master. | MORE »

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4 Ways to Become a Better Content Marketer

Content marketing has permanently changed the nature and function of public relations. The continuous process of creating and curating content has become the next step in the evolution of PR. Let’s take a look at four ways you can become a better content marketer. | MORE »

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Snapchat Shows (Again) Why Brands Need to Be On Its Platform

The Snapchat social media platform has grown to become a major player in the content distribution game.  | MORE »

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2 Top Takeaways From Facebook’s New Community Standards

Facebook’s updated community standards reach a new level of transparency, making good on demands for clarification of its policies. While the network says its policies haven’t changed, the new community standards do provide clarity on some difficult topics. | MORE »

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The Week in PR—March 16, 2015

Apple sends Dick Tracy a thank-you note, a new crisis for Hillary Clinton and Wendy’s takes an interesting brand journey.
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Instagram Pulls Ahead By Focusing on Emotion

Due to faster-than-expected growth in users in 2014, up 60 percent, Instagram surpassed Twitter to become the second-largest social network in the U.S. last year, eMarketer s aid earlier this month. | MORE »

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8 PR Lessons from SXSW 2015

Here are four key trends related to innovation and four pearls of wisdom from leading professionals that emerged at SXSW. | MORE »

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Booking More Consumers With Video

The travel industry is faring better when it comes to engaging consumers via social channels. | MORE »

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