Social Media


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2015 Rising PR Stars (corporation and association): Jo Jensen, Deputy Digital Director, DDC

Over the past two years at DDC, Jo Jensen has helped pioneer its digital practice by developing and overseeing several successful PR campaigns. Jensen specializes in connecting offline and online activities and driving earned media … | MORE »

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2015 Rising PR Stars (corporation and association): Kathleen Kirkham, Director of Corporate Communications, Smithfield Foods

Smithfield’s Kathleen Kirkham effectively manages corporate marketing strategy, public relations, media relations and advertising initiatives, as well as agency-partner relationships and community outreach initiatives for the $15-billion consumer packaged goods (CPG) company. Additionally, she manages … | MORE »

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2015 Rising PR Stars (corporation and association): Michelle Muslera, Director of Social Media and Digital Communications for Latin America and the Caribbean, MasterCard

Michelle Muslera joined MasterCard three years ago and in a short period of time has navigated through various different functions within the Latin America and Caribbean (LAC) Communications Team based in Miami. A year ago, … | MORE »

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2015 Top Places to Work in PR: MasterCard

As a larger organization, MasterCard offers a multitude of innovative and rewarding opportunities for upward and lateral advancement, and international assignments. In 2010, employee survey data showed employees felt there was nowhere for them to … | MORE »

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2015 Rising PR Stars: Rachel Saffitz, Assistant Vice President, Makovsky & Company

Rachel Saffitz is a collaborative, thoughtful, detail-oriented, organized, dedicated, PR practitioner who is wise beyond her years. Her successes– from innovative advocacy programs and thought leadership campaigns to product launches –coupled with an uncanny ability … | MORE »

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2015 Rising PR Stars (corporation and association): Anne Bailey Austin, PR & Communications Manager, Oregon’s Mt. Hood Territory

The PR & Communications Manager for Oregon’s Mt. Hood Territory, Anne Bailey Austin created and oversaw its FY 2014-2015 social media strategy, which resulted in sharp increases in engagement, reach and followers across channels. Austin … | MORE »

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2015 Rising PR Stars (corporation and association): Anthony Dobies, Social Media Strategist, West Virginia University

Despite his youth, Tony Dobies has made an impact on the way West Virginia University is perceived and operates. Dobies has established West Virginia University as a higher education social media leader. He has increased … | MORE »

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Brands are Abandoning Vine, But the Video App Isn’t Totally Useless

As new platforms continue to develop and put interesting spins on visuals, one platform has almost completely faded from the communicator’s arsenal: Vine. | MORE »

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11 Smart Steps All Communicators Should Take Before Year’s End

Let’s assume you are brilliant.  And you’re an inspiration to your peers, an asset to your organization.  Let’s also assume that while you’re an A-player you still have a lot to learn. As the late, esteemed UCLA coach John Wooden noted, “It’s what you learn after you know it all that counts.” If you’re still […] | MORE »

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Zappos Takes ‘Giving Back’ Literally With Dead-of-Night Gift Drop-Off in Hanover, N.H.

Please visit your local mom-and-pop shops this holiday season. Go to that toy store that’s been around for 65 years and which just suffered another humiliating rent increase. Buy your wrapping paper at the greeting card store that’s hanging on by its fingernails and getting by on deeply felt smiles. OK, my commercial’s over. I’m […] | MORE »

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