Social Media

Twitter: Millennials’ Choice for Digital Communications

May 25th, 2015 by

Twitter clearly is the preferred platform for digital communications in the workplace, according to more than a dozen Millennial members of the PR and communications industry who gathered earlier this month as part of PR News’ inaugural Millennial Roundtable.

How to Prove Social Media’s Value to the C-Suite

May 25th, 2015 by

As a C-suite executive and 20+ year marketing and public relations professional, I have found the most effective way to respond to the ‘Why is social media important?’ question actually is very simple. The key is to align your social media strategy and activities with business objectives that senior executives understand and value.

Power of Visual Storytelling Cover copy

Think Your Brand’s Too Boring for Visual Storytelling? Dig Deeper

May 22nd, 2015 by

Ekaterina Walter, co-author of “The Power of Visual Storytelling” and a keynote speaker at PR News’ upcoming Digital PR Conference in Miami, offers a ready response to communicators who say their companies are too boring for visual storytelling.


4 Ways to Speak the C-Suite’s Language When Proving PR’s Value

May 21st, 2015 by

In a preview of his Digital PR Conference presentation, Cision’s Brandon Andersen offers tips to help PR pros prove to the C-suite the business value of their work.


5 Ways to Spark Your Instagram Content Plan

May 20th, 2015 by

Appreciating the value of Instagram’s user base is easy. Creating an account that is authentic, relevant and engaging—that’s a little harder.

The Week in PR, May 11 – May 18

May 18th, 2015 by

Tom Brady gets sacked by Bob Costas and are social media buttons really all that social?

4 Ways to Boost Your Social Platforms

May 18th, 2015 by

The tips outlined below should help put your thinking, writing and wordsmithing in alignment with what your audience is saying and what it wants to hear.

Which Social Media Networks Do Millennial PR Pros Really Use?

May 15th, 2015 by

PR News brought together more than a dozen millennial communicators from PR agencies, corporations and nonprofits to gather insights into how this rapidly ascending generation views the PR profession, and their own future within it.


15 Techie Terms & Tools PR Pros Should Know

May 15th, 2015 by

In the ever-changing world of technology and social media, terms and tools are constantly being adopted and used as if they are long-established parts of the lexicon. It can sometimes be difficult to take a step back and ask, “What does that mean?” without feeling sheepish.


3 Tumblr Tips to Take Your Brand on a Candy-Colored Trip

May 14th, 2015 by

Tumblr’s users in the U.S. have grown from 17.1 to 19.1 million this year compared to 2014, attracted, no doubt, by the blogging platform’s visual spectacle and potential to amuse those with a low tolerance for long-form content.