Social Media

Survey Finds Broad Use of Social Listening

November 17th, 2014 by

About two-thirds of marketing and advertising executives said they collect metrics and analytics for their social programs, according to the survey. And about 14 percent of the respondents said they do not monitor such programs.

Case Study: How Telecom Company Boosted Lines of Communication

November 17th, 2014 by

Vantage was able to combine long-term PR campaign strategies — along with its media relations and social media chops — to bolster Voxbone’s audience in a way that drove customer interest and engagement: a PR home run.

Al Roker’s World Record Weather Report Makes for Easy PR Win

November 14th, 2014 by

Al Roker’s 34-hour weather reporting Rokerthon exhibited some of the most basic tenets of good PR.

4 Ways Social Media is Changing Brand Management

November 14th, 2014 by

Online conversation has created a world where brands negotiate their public image with consumers daily. Many live, die or thrive by the social media sword.

Infographic: How Do PR Pros Use Social Listening Data?

November 13th, 2014 by

In a PR News/Business Wire survey, 26% of professional communicators said that social media monitoring has “not yet” had an obvious impact on their companies.

Dr. Oz, Bill Cosby Prove Twitter Is Still a Dangerous Game

November 13th, 2014 by

Dr. Oz, the surgeon and television doctor who has been accused of backing weight loss product scams, is the latest celebrity to get slammed on Twitter after he posted a tweet asking the social network: “What is your biggest question for me?” and promising to respond to his favorites.

Is Jennifer Lawrence’s ‘I-Don’t-Participate’ Social Media Strategy For Real?

November 11th, 2014 by

While we would not advise brands and organizations to avoid social media platforms altogether, Lawrence’s decision could inspire companies to be a bit more selective with the kind of content that they post on their social channels.

Taco Bell’s ‘Blackout’ Offers New Paths for Digital Marketing

November 10th, 2014 by

Call it disruptive or innovative—in the context of digital PR, the terms are relatively synonymous these days. Either way, the Taco Bell “blackout” serves as a compelling reminder that, as online communications become commoditized, PR pros are on the hook to create unusual campaigns that grab the attention of consumers and the media alike.

PR, Marketing and Advertising Syncing Up

November 10th, 2014 by

Stronger alignment among PR, marketing and advertising executives is one goal shared by brands and organizations, at least on paper. Despite the best of intentions, however, many PR, marketing and advertising pros have been stymied by a siloed business approach, senior managers who are reluctant to start collaborating on their media budgets or, in many cases, corporate inertia.

How to…Find Influencers on Instagram

November 10th, 2014 by

It is becoming increasingly difficult for brands to be heard amongst the (visual) clutter on Instagram. To break through, it’s important to focus on building authentic relationships.