Social Media

Digital PR Awards: Public Affairs Campaign

October 13th, 2014 by

Winner: Capitol Media Partners – Bowe Bergdahl’s Platoon Members Speak In May 2014, President Obama held a White House Rose Garden ceremony to celebrate a prisoner swap that brought home U.S. Army soldier Bowe Bergdahl,… Continued

Digital PR Awards: Redesign/Relaunch of a Site

October 13th, 2014 by

Winner: U.S. Chamber of Commerce – Redesign or Bust: The Story of the U.S. Chamber of Commerce Website Redesign Representing the interests of more than 3 million businesses of every size and sector, the U.S.… Continued

Digital PR Awards: Social Networking Campaign

October 13th, 2014 by

Winner: Sway Group – Energems Chocolate Energy Energize Facebook Community Energems Chocolate Energy are bite-sized, hard-coated gems made with delicious chocolate that contain caffeine, B vitamins, Suntheanine and a unique energy blend. The product is… Continued

Digital PR Awards: Twitter Communications

October 13th, 2014 by

Winner: Marina Maher Communications – Head & Shoulders “Season of the #Whiff” Striking out is probably the last thing you’d want to associate with a product launch. But when Head & Shoulders, the official shampoo… Continued

Digital PR Awards: Use of Facebook

October 13th, 2014 by

Winner: Weber Shandwick with PEDIGREE Brand – The PEDIGREE Feeding Project Through no fault of their own, more than four million dogs end up in shelters and breed rescues every year. Sadly, nearly half of… Continued

Digital PR Awards: Viral Campaign

October 13th, 2014 by

Winners: Clever Girls Collective – #Batkid Saves San Francisco and Taylor Strategy – Taco Bell Shakes up the Breakfast Routine #Batkid Saves San Francisco Clever Girls Collective created a social media plan for Make-A-Wish Greater… Continued

Digital PR Awards: WOW! Campaign

October 13th, 2014 by

Winner: CENTURY 21 Breaks Bad After five years, millions of viewers and a copious amount of blue crystal meth, AMC announced that Walter White and Jesse Pinkman would be hanging up their aprons and gas… Continued

Picture This: Instagram Going Gangbusters for Consumer Packaged Goods Companies

October 13th, 2014 by

Only about 30% of all socially active brands have an Instagram profile, so now is the time for public relations professionals to work with clients on strategies to incorporate the platform into communications strategies

We’re All Coders Now, But That’s Not a Bad Thing For PR

October 13th, 2014 by

As digital communications starts to eclipse traditional media channels, PR pros must learn a whole new set of disciplines in order to demonstrate their value.

5 Reasons Why Your SEO Strategy Isn’t Working

October 10th, 2014 by

For all the planning, however, sometimes SEO strategies don’t work. With so many moving parts, it can be hard to determine exactly where you have gone wrong. So what can you do when you have done your SEO homework but still aren’t seeing the results you want?