While some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S.
In public relations, widespread adoption of social media kicked off a renaissance, providing a new way for brands and organizations to engage directly with their audiences. It also provided communications professionals with an entire field to master.
Content marketing has permanently changed the nature and function of public relations. The continuous process of creating and curating content has become the next step in the evolution of PR. Let’s take a look at four ways you can become a better content marketer.
The Snapchat social media platform has grown to become a major player in the content distribution game.
Facebook’s updated community standards reach a new level of transparency, making good on demands for clarification of its policies. While the network says its policies haven’t changed, the new community standards do provide clarity on some difficult topics.