Communicators need to focus on the little things that made each social platform so popular to begin with. Namely, the ability to communicate.
In a social media age trolls are ready to pounce on a new product, service or performance. The latest example? The trailer for “Star Wars: The Force Awakens,” which rolled out last Friday and was immediately met with criticism and parodies.
While it’s virtually impossible to stop Internet trolls from taking shots at your brand, a series of recent Twitter fails should be cause for concern among communicators.
Brands are so enthralled by Facebook, Instagram, Twitter and other consumer-facing social channels that they tend to give LinkedIn short shrift. However, business communicators ignore LinkedIn at their own peril.
Through my work with Linking the World, I’ve been involved in coordinating efforts during numerous crises, including the Ebola outbreak. While each situation is unique, the importance of effective communication in these instances isn’t.
The “I Can Be” series of Barbie dolls and books, which is designed to focus on female empowerment, is the latest Barbie product to spark outrage.