Social Media


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How to Leverage Pinterest for Public Relations

Pinterest has grabbed the interest of PR pros, but not every brand should pin its hopes on the hot, new social platform. | MORE »

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Innovation Drives Video Success as YouTube Becomes the Anchor Platform for Brands

YouTube has become the brand storytelling platform for the next generation, and communicators need cutting-edge strategies to drive greater video success. | MORE »

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Case Study: Passionate Spokesman, Nimble Communications and Trackside Tweets Power Winning IndyCar Sponsorship

Novo Nordisk takes the fast track in promoting its diabetes product portfolio—putting the pedal to race car driver Charlie Kimball’s metal. | MORE »

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Case Study: We Hold This Truth… ‘Innovation’ Effort Drives Fans in Person and Online to Declare on the Dotted Line

The Consumer Electronics Association’s Declaration of Innovation movement grew its Facebook community tenfold. | MORE »

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PR News Survey: A Day in the Life of a PR Practitioner

We know how busy you are as a PR professional, which is exactly why we’re asking you to take this quick survey asking you how you spend your typical day. We want to make PR … | MORE »

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Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself

I love New York. It is perpetually in your face, but the city is at least honest about it. I was there once at Halloween and saw Napoleon walking down the street en route to … | MORE »

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CEO Cred Suffers Biggest Barometer Dip in 9 Years

Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in regular … | MORE »

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Vassar Opts for the One-Way Channel Crisis Response

Poughkeepsie, New York-based liberal arts school Vassar College gave false hope to 76 early-decision applicants on Friday, Jan. 27, when it erroneously informed them they were accepted to the school—only to tell them later they … | MORE »

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News Hooks, Sneak Peeks Prime PR Pump for Super Bowl Spots

Once upon a time, one week separated the NFC and AFC Conference championship games and the Super Bowl. There's nothing really in it for the fans to have to wait two weeks for big game, … | MORE »

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A Few Things About San Francisco

At PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow … | MORE »

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