Social Media

Inquiring Minds

February 16th, 2015 by

Not every campaign needs a paid/earned/owned media strategy, of course, but most every marketing effort needs an immersive component that will make the respective audience feel vested in the brand.

How to Avoid Social Media Measurement Pitfalls

February 16th, 2015 by

The focus for many social media programs over the last few years has been about “Reach” (e.g. followers, likes and subscribers) and “Engagement” (e.g. shares, retweets, comments). What hasn’t been as easy is proving that a social media program is working.

5 Steps to Building Smarter PR Campaigns

February 13th, 2015 by

The right technology coupled with an informed approach can help craft a surefire PR strategy without a lot of time, effort and money.

Remembering David Carr: 3 Great Columns

February 13th, 2015 by

For anyone who followed trends in digital media professionally—journalists, PR pros and marketers alike—the death of David Carr is a huge loss.

Facebook Introduces ‘Relevance Score’ to Improve Ad Quality

February 12th, 2015 by

For users and those looking to communicate a message or call to action to them, a poorly received ad on social media is a lose-lose. Facebook knows this, and they are working on it. On Wednesday, the company announced the introduction of “Relevance Score,” its latest step in the effort to improve the relationship between users and advertisers.

Vox and BuzzFeed Interviews With Obama Show Changing Nature of Media Relations

February 9th, 2015 by

As millennials move into the decision-making process, BuzzFeed, Funny or Die and the other outlets they grew up on need to be a part of the media relations conversation.

Marketers to Tap Journalists for Content

February 9th, 2015 by

As companies start to shift from “storytelling” to “storymaking,” or creating organic content that didn’t originate from a slideshow or press release, they have another option to consider: the proliferating number of branded content studios designed to help companies tell their stories.

The Google Trail

February 9th, 2015 by

PR and marketing executives fail to use myriad Google channels when they seek to boost their communications strategies.

Coming Soon to Google Search—Your Tweets

February 6th, 2015 by

In a few months, non-Twitter users are going to be seeing plenty of tweets through their interactions with Google search.

After Facebook, Instagram Tops Social Media Use Among African-Americans and Latinos

February 3rd, 2015 by

The Pew study found that 38 percent of African-American adults and 34 percent of Latino adults on the Internet use Facebook’s photo sharing service, as opposed to only 21 percent of white adult Internet users.