Social Media

Oscars 2015: 3 Ways Brands Will Use the Academy Awards to Communicate

February 20th, 2015 by

As the Academy of Motion Picture Arts and Sciences gets set to celebrate Hollywood’s best on Sunday night, brands and organizations of all stripes are looking for ways to get in on the action. Let’s take a look at some of the major ways brands are trying to share the Oscar spotlight.

Infographic: Best Times to Post on Social Media

February 19th, 2015 by

The timing of a social media post can be just as important as its content. This infographic shares optimal posting times for various social media platforms.

Leaked Beyoncé Photos Put Beauty Brands in Harsh Glare

February 19th, 2015 by

After a recent leak of unaltered photos of Beyoncé at a photoshoot for L’Oréal, beauty brands should brace themselves for similar leaks that will demand public statements as well as more careful examination of the messages they are sending to women.

‘Retweeted More’ Gives Crystal Ball Glimpse of Your Tweet’s Future

February 18th, 2015 by

In search of the perfect tweet? Researchers at Cornell have developed an algorithm that may help you find it.

Snapchat Looks to Raise $500 Million—Time for PR Pros to Reevaluate Platform

February 18th, 2015 by

PR execs are probably going to have to change their tune about Snapchat, which is now seeing a new round of funding that would value the company as high as $19 billion, according to Bloomberg.

4 Ways to Clarify Your Social Media Policy

February 17th, 2015 by

As social media has seeped into virtually every aspect of business communications, PR pros are on the hook to explain what is (and isn’t) fair game when it comes to employees’ use of social channels during office hours.

Inquiring Minds

February 16th, 2015 by

Not every campaign needs a paid/earned/owned media strategy, of course, but most every marketing effort needs an immersive component that will make the respective audience feel vested in the brand.

How to Avoid Social Media Measurement Pitfalls

February 16th, 2015 by

The focus for many social media programs over the last few years has been about “Reach” (e.g. followers, likes and subscribers) and “Engagement” (e.g. shares, retweets, comments). What hasn’t been as easy is proving that a social media program is working.

5 Steps to Building Smarter PR Campaigns

February 13th, 2015 by

The right technology coupled with an informed approach can help craft a surefire PR strategy without a lot of time, effort and money.

Remembering David Carr: 3 Great Columns

February 13th, 2015 by

For anyone who followed trends in digital media professionally—journalists, PR pros and marketers alike—the death of David Carr is a huge loss.