Social Media


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NASCAR’s Yanked YouTube Video Sparks Some Questions for PR Execs

A horrific crash a fan’s removed YouTube clip shows battle between copyright and fans sharing their experiences on social media.  | MORE »

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You’ve Been Hacked: What’s Your Company’s Comms Plan?

In light of the recent string of online hackers usurping brands’ social media accounts (Burger King and Jeep, in particular), we want to know how your organization is primed to handle such a situation. | MORE »

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Pending Change for Pinterest: What’s in it for Public Relations Pros?

Pinterest is certainly open for business, and has just raised $200 million in funding.  | MORE »

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Nestlé Opts for Scant Communication Strategy During Horse Meat Scandal

Nestlé’s it pasta meals from store shelves in Europe after after the discoveries of horse meat in British foods, but that message isn’t being communicated as well as it should be.  | MORE »

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4 Tips for Getting Your Bearings with Foursquare

Chris Badaldon, chief sales and marketing officer for The Ritz-Carlton Hotel Co., LLC, provides four tips to get cracking on Foursquare.
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St. Jude’s Children’s Research Hospital Tops Facebook Loyalty List

Hospital Has Right Facebook Loyalty Rx: A nonprofit attracts the most loyal Facebook fans, according to LoudDoor’s Brand Satisfaction index.St. Jude’s Children’s Research Hospital, well known in digital circles for its quality online properties, beat … | MORE »

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Post Burger-King Hacking, 3 Digital Security Tips for PR Pros

Burger King’s Twitter hacking is the latest remind that offering complete details around a breach is a PR/communications responsibility. | MORE »

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Infographic: Intergalactic Map Tracks Ever-Expanding Geosocial Universe

While the top social platforms remain firmly in orbit, there are a number of up-and-coming networks to keep your telescope trained on. | MORE »

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Twitter: A Powerful Tool for Anticipating Needs of the Media

Former journalist David Sommers explains that PR pros must add value to reporters via social media. | MORE »

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3 Tips for Gaining Heart Share on Valentine’s Day

 Today’s the big day. It’s time to fall in love or show your love. Here are three ways to tip Valentine’s Day in the favor of your brand.Put yourself in the shoes of your audience. … | MORE »

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