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Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs. | MORE »

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Data Point: The Top Corporate Citizens And Their Presence on Facebook

PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook. | MORE »

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Charting the Industry: Digital Execs Stuck on Stale Social Metrics

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns. | MORE »

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CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation. | MORE »

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The 1-2 Advertising/PR Punch: Integrated, Knockout Comms Strategies Revealed

As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness. | MORE »

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Tip Sheet: Four Reasons to Be Antisocial on Social Networks

While social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned. | MORE »

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Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery

Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways. | MORE »

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To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats. | MORE »

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Dealing With Rumors: The Best Defense Is a Smart Offense

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors. | MORE »

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PR and Customer Service: Every Customer Counts, Especially the Angry Ones

For good or for bad, the old adage that "the customer is always right" still rings true today. But in the age of social media, PR pros must pick their battles with customers wisely. | MORE »

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