Social Media


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Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line. | MORE »

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Community Involvement Strategies: Be Nice, But Be Smart, Too

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program. | MORE »

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Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center

Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma. | MORE »

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Business Brand Content Curators Artfully Elevate the Corporate Message

Like an art curator who amasses a collection of objects to spark emotion among art lovers, smart B2B PR pros are connecting assets into a singular brand experience for stakeholders. | MORE »

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Charting the Industry: Branding and the Dating Game

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship. | MORE »

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Tip Sheet: Social Media Campaign Evaluation—What? Why? How?

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end. | MORE »

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15 Steps to Social Media News Release Success

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release. | MORE »

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Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs. | MORE »

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Get Closer to Sales: Six Proven Strategies To Better Enable Your Sales Force

In today’s ultra-competitive business environment, total alignment between PR and sales is not a luxury—it’s a necessity. | MORE »

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Data Point: The Top Corporate Citizens And Their Presence on Facebook

PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook. | MORE »

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