Social Media

4 Ways Your Tweet Could Lead to a Crisis

August 22nd, 2014 by

Twitter is a powerful tool that can take your brand to new heights, but in the wrong hands it can be a terrible weapon that can lead to a PR disaster.

2 Essential Qualities of Successful Social Media Strategists

August 21st, 2014 by

Catherine Allen, executive vice president for SHIFT Communications, has learned from long experience what kind of communicators have a tendency to rise to leadership levels. In this Q&A, she looks at those qualities through the prism of social media.

Infographic: When’s the Best Time to for PR Reps to Send Emails?

August 21st, 2014 by

Getting your timing down can make the difference between a purchase and unsubscribe, a happy customer and a disgruntled one.

British Bakery Chain Serves Perfect Response to PR Debacle

August 20th, 2014 by

In a digital age—with some imagination—it’s much easier to turn a negative into a positive, as evidenced by how bakery king Greggs responded after an offensive company logo appeared on Google.

More Noise in the Feed? Twitter Experiment Provokes a Backlash

August 18th, 2014 by

Since it went public late last year, Twitter has made a series of changes designed to monetize the microblogging service. Its latest experiment—a change to user timelines—has upset some users.

PR Effort Looks to Put a Stop to Texting While Driving

August 18th, 2014 by

Sherry Matthews Advocacy Marketing’s “Talk, Text, Crash” public education campaign for the Texas Department of Transportation (TxDOT) was designed to reverse the number of crashes, fatalities, and injuries tied to distracted driving.

PR News Announces 2014 Platinum PR Awards Finalists

August 14th, 2014 by

Winners and honorable mentions in more than 40 categories—ranging from cause-related marketing and community relations to product launch, social media campaign and viral campaign—will be celebrated at a Sept. 16 luncheon event at New York’s Grand Hyatt.

Snapchat Cruises Past Twitter for Mobile Communications

August 13th, 2014 by

In light of new data from comScore, companies and their PR agencies may no longer have the luxury of pooh-poohing Snapchat.

How to Find and Create Visual Content for Your Brand

August 12th, 2014 by

Finding and creating shareable visual content for your brand is easier than you might think. Here are some tips on how to make it happen.

6 Tips for Optimizing Your Social Media Content

August 11th, 2014 by

Many communicators optimize their brand’s website content for search, but it is just as important to optimize social media content for search.