Social Media


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#pinkslime in the Spotlight: Hashtags Take Center Stage

We analyze some of the hashtags that have been driving forces for recent grassroots digital campaigns and offer tips on how to craft hashtags that are appropriate for your particular message. | MORE »

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Case Study: Leveraging a Duke Hoops Tradition, Virtual Campout Contest Gathers Alumni and Data in a Slam-Dunk Effort

Duke’s Fuqua School of Business leveraged the men’s basketball "Campout" tradition to increase student and alumni participation and build awareness of its global presence. | MORE »

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Measurement Hall of Fame Roundtable: The Fear Is Gone, Now Let’s Get Down to Business

PR News’ Measurement Hall of Fame inductees, class of 2012, discuss the effects of social media on PR measurement, moving from outputs to outcomes and more. | MORE »

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Social Watch: Over Half of CEOs Engage on Twitter

Twitter is the most popular social media platform for CEOs, according to a BRANDfog study. | MORE »

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‘Kony 2012’ Controversy Puts Spotlight on Crisis Response Time

Invisible Children’s CEO responded quickly and efficiently to public critiques of his organization, but there are times when a quick response to a crisis can serve to inflame rather than cool down a situation. | MORE »

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How to Create Empowering Digital Guidelines

Here’s how to arm your employees with the digital do’s and don’ts that will protect and build your brand. | MORE »

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Charting the Industry: Engage in Real Time for Better Outcomes

The addition of real-time marketing to communications outreach has been found to significantly increase desirable consumer behaviors. | MORE »

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Social Watch: Women Trump Men in Social Network and Blog Visits

Nielsen’s report on U.S. digital consumers breaks down just who is visiting social networks and blogs. | MORE »

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B2B Communications: ‘Fatigue’ Aside, Facebook Drives Deep Engagement of Targeted Audiences

B2B brands may have jumped into Facebook later than consumer brands, but they can still reap the engagement and awareness benefits of the social network. | MORE »

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Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a | MORE »

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