Social Media

Take Your Best Shot at Newsjacking the World Cup

June 11th, 2014 by

Depending on how the games unfold there may be a direct or even circuitous way for companies to affiliate themselves with the World Cup.


Infographic: The State of Social Media for PR Pros

June 10th, 2014 by

Score one for analog? Sure, social media is all the rage right now among companies of all stripes. But print media was cited as the second most trusted media source, according to a recent study conducted by PR News and Cision, right behind traditional media venues online.

5 Tips to Engage on Tumblr Like President Obama

June 10th, 2014 by

The White House isn’t the only organization looking to use Tumblr to get its message out to this age group. Still, Tumblr is a difficult medium to break into, as it has its own distinctive style and set of user interactions.

For Better or Worse, the Most Typical Expressions Used in PR

June 9th, 2014 by

One of the inherent strengths among PR professionals is writing. Nothing like, good, clean copy, in which the message is crystalline and jargon-free. But we all succumb to clichés, particularly when it comes to how to describe the PR industry.

New Fundraising Strategy Post-Superstorm Sandy

June 9th, 2014 by

In 2012, the donations for the Christmas Program were down significantly from previous years. So in November 2012, Nancy Marshall Communications (NMC) worked with the nonprofit to help with the marketing and PR efforts for its Christmas Program.

4 Ways to Research the Competitive Landscape Before Uploading to YouTube

June 6th, 2014 by

You’re researching your competitors’ videos on YouTube so you can optimize your own videos better for search, right? Of course you are.

Instagram Debuts Powerful New Creative Tools

June 5th, 2014 by

For all it’s popularity and usefulness, Instagram’s in-app photo editing features leave a lot to be desired among professionals, especially those who count themselves among the artistic set.

How to Run a Successful ‘Ask Me Anything’ (AMA) on Reddit

June 4th, 2014 by

Reddit’s audience is notoriously tough, especially if it perceives disingenuousness on the part of someone posting on the site. Nowhere is that more evident than with the platform’s popular Ask Me Anything (AMA) section.

PR Tips for Harnessing Instagram and Pinterest

June 3rd, 2014 by

“Nobody reads anymore.” The comment was invoked Tuesday morning during PR News’ Social Media Summit (with a Taste of Tech). And while the statement betrays a slight exaggeration, there’s little doubt that visual storytelling is starting to encroach on the written word when it comes to the most effective way to get your messages out.

7 Objectives for Listening to Your Audience on Social Media

June 3rd, 2014 by

Carefully planned, creative, great content that misses the mark with a particular audience segment really isn’t great at all. Listening has to come before content creation.