Social Media

Communicators Begin to Wed Social Media to E-commerce

August 11th, 2014 by

As social messaging matures and communicators get a better handle on aligning social platforms to their company’s financial goals, PR managers are increasingly adding a new wrinkle to their social media programs: E-commerce.

Infographic: Latest Social Media Statistics for Facebook, Twitter, Instagram and More

August 8th, 2014 by

Knowing exactly how much growth is occurring in social media and, more important, what that growth means is an important part of professional communications.

Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists

August 7th, 2014 by

Ginger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.

Levi Strauss & Co. CCO Shares Thoughts on Blogging

August 1st, 2014 by

Levi Strauss CCO Kelly McGinnis spoke with PR News about the importance of blogging for the 161-year old clothing brand.

Joe Biden Knows How to Use #tbt. Does Your PR Team?

August 1st, 2014 by

Vice President Biden and top Democrats conceived a simple strategy to get people thinking about health insurance on Thursday, posting pictures of their younger selves on Twitter with the hashtag #tbt.

‘Sharknado 2’ Could Sharpen Your PR Chops

July 30th, 2014 by

“Sharknado 2: The Second One,” which premieres tonight on the Syfy channel, will offer PR pros a healthy dose of camp—and maybe even some inspiration for how brands limited by budget and/or reach can distinguish themselves from their competitors.

How PR Pros Can Meld Social Media with SEO

July 29th, 2014 by

For PR pros and marketing executives, it’s a growing challenge of online communications: wedding social media to SEO.

Coca-Cola Hopes Social Media Can Help Sell Soda

July 29th, 2014 by

Coca-Cola announced an effort to start conversations about its brand this week, introducing its Tweet A Coke program which invites Twitter users to send $5 Cokes to friends via the micromessaging service.

3 Writing Tips for Successful Content Marketing

July 28th, 2014 by

Many brands have an army of subject matter experts ready to wax eloquent on the topics they deal with every day. What’s critical, however, is the way in which the topics are discussed, how the story is both conceived and told.

Using Media Elements to Rebrand Environmental Group

July 28th, 2014 by

While the process of changing its name from World Land Trust-US to Rainforest Trust started last year, the idea of the name change had been knocking around the nonprofit since 2010.