Social Media & SEO

With President Trump inserting his new-media channel of choice, Twitter, into global media almost on a daily basis, these seem to be heady times for the social platform. Yes, it’s struggling to attract more eyeballs… Continued

As we’ve seen in recent weeks, a tumultuous news cycle—compounded by an online community rattled by recent violent events—can be a breeding ground for rumors, hoaxes and false reports. In the last few days alone, the San Antonio shooter was misidentified as a member of both the alt-right and alt-left movements, Twitter swirled with rumors of Snapchat’s demise and Facebook pulled a failed fake-news curtailing experiment.

Juli Briskman, who worked in marketing and communications, was fired from Akima LLC for using the photo of her flipping-off President Trump’s motorcade as her profile photo. While we don’t know Akima’s exact social media policy, many companies have taken similar actions—in the eyes of employers, an employee’s personal social media pages reflect on a company.

Scheduling tweets and recycling old content are best practices, but the NRA failed to take into account that it is an extremely crisis-prone brand and scheduled a tweet that looked insensitive in the context of the Texas church shooting. This should be addressed in every brand’s crisis plan.

When Papa John’s blamed its declining sales on the issue of NFL players kneeling during the national anthem, many found the correlation hard to believe. DiGiorno Pizza saw the opportunity to call them out for it on Twitter and did not hold back, while Pizza Hut subtly thrust itself into the spotlight.

A difficult week for Twitter continued with an 11-minute shutdown of President Trump’s Twitter account. What steps Twitter plans to take to prevent another hijacking of the most influential Twitter account in the U.S. remain to be seen.

That idea you have, which everyone is calling crazy and couldn’t possibly work: well, it probably won’t work. But you should try it anyway. Such was the advice of Guy Kawasaki (pictured), venture capitalist and… Continued

Every user will be able to see all ads currently running on Twitter, how long they’ve been running and associated creative, and for political ads, additional information about the advertiser and the amount of money they’ve spent. Ads that do not specifically endorse a candidate for election but instead concentrate on issues are up in the air.

Snap, Inc. may have miscalculated when it rolled out Spectacles last November, with hundreds of thousands of unsold glasses now sitting in warehouses. The news comes fresh on the heels of another round of layoffs at the firm, with 18 people dismissed from its recruiting division last week, a month after CEO Evan Spiegel said in an internal email that the company would hire at a slower rate, and that its leaders would have to make “hard decisions” about their teams in 2018.

In the eight days since actress Alyssa Milano’s original tweet, the #MeToo movement has brought to light the presence of sexual harassment and assault in many industries and there seems to be no end in sight. With the issue affecting so many women, it’s hard to know which industries or companies will be highlighted next or if any will remain untouched.