Social Media

6 Steps to Tie Social Media to Business Outcomes

December 10th, 2014 by

Senior leaders and clients want to see a return on their public relations investments. This is particularly true with their social media spending, as its remains difficult to quantify exactly how an engaging social presence benefits the bottom line.

2014 PR People Awards: Social Media Professional of the Year

December 9th, 2014 by

Winner: Tim Haran, Director of Social Media, USANA Health Sciences The vast majority of Tim Haran’s social media content isn’t assigned, and two-thirds are the direct result of his enterprising nature. Haran has helped build… Continued

2014 PR People Awards: Public Affairs/Government Communicator of the Year

December 9th, 2014 by

Winner: Tim Ryan, General Manager at Sawyer Miller Weber Shandwick Across the Weber Shandwick network, Tim Ryan is the go-to expert when it comes to campaigns designed to help consumers make informed healthcare choices. He… Continued

2014 PR People Awards: PR Professional of Year: Nonprofit/Association

December 9th, 2014 by

Winner: Lauren Lawson-Zilai,  Director of Public Relations and National Spokesperson, Goodwill Industries International Lauren Lawson-Zilai designs and directs the public relations strategy for Goodwill Industries International, a leading nonprofit provider of job training programs and… Continued

2014 PR People Awards: PR Professional of the Year: Agency

December 9th, 2014 by

Co-Winner: Christopher Penn, Vice President of Marketing Technologies, SHIFT Communications Christopher Penn is a veteran in the communication and technology industries with more than 15 years of experience guiding companies through the muddy waters of… Continued

2014 PR People Awards: Media Relations Professional of the Year

December 9th, 2014 by

Winner: Ronna Waldman, Health and Wellbeing Media Specialist, Marina Maher Communications In 2014, Ronna Waldman expanded the universe of traditional, digital and social media coverage beyond what anyone thought was possible for client P&G as… Continued

2014 PR People Awards: MARCOM Professional of the Year

December 9th, 2014 by

Winner: MaryBeth Vrees, Director of Customer Communications and Marketing, Pepco Holdings, Inc. MaryBeth Vrees co-led the major corporate reputation turnaround for Pepco Holdings, Inc. (PHI) with innovative strategies recognized nationally. As director of customer communications… Continued

2014 PR People Awards: Event Marketer of the Year

December 9th, 2014 by

Winner: Dan Hewitt, Vice President of Media Relations and Event Management, The Entertainment Software Association Dan Hewitt led the comprehensive, seamless approach to planning and promoting all aspects of the 2014 Electronic Entertainment Expo (E3),… Continued

2014 PR People Awards: Digital Communications Leader of the Year

December 9th, 2014 by

Winner: Danny Olson, Vice President, Consumer Marketing, Weber Shandwick Danny Olson embodies the 21st century PR/marketing professional. He’s a seasoned veteran of the industry who is just as comfortable chatting up CCOs as he is… Continued

2014 PR People Awards: Corporate Social Responsibility Leader

December 9th, 2014 by

Winner: Ichiro Kawasaki, Associate Director, Leadership Communications/Corporate Responsibility Communications, KPMG US Ichiro Kawasaki has made a significant impact on KPMG’s visibility relative to the firm’s corporate responsibility efforts. As an associate director in KPMG’s corporate… Continued