Social Media

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What It Takes to Succeed on YouTube [Infographic]

April 15th, 2015 by

To stand out on YouTube, stop thinking of it as a video repository. Start thinking like the people who make their living from YouTube. This means finding an approach to producing video content on a regular basis, designing video to take advantage of YouTube features and building subscribers.

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The Game of Thrones of Social Media

April 14th, 2015 by

As with the battle for the kingdom of Westeros, the contest for which social media network will dominate is far from certain.

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4 Tips for Brand Blogging

April 13th, 2015 by

These days there are few PR and marketing campaigns that don’t include blogs one way or another, whether it’s pitching influential bloggers who cover your market, producing blogs in-house to get the message out, or both.

Confronting the Critics Online

April 13th, 2015 by

Likes, retweets, followers, replies and comments are the surest sign of a vibrant social media presence. But what happens when engagement takes a turn for the worse, when a post is met with criticism, when a reply to criticism is met with additional criticism, again and again?

Why People Abandon Your Social Platforms

April 13th, 2015 by

If you want to encourage people to read your email messages consistently and stay dedicated to your social channels, without bolting and never returning, the remedy seems fairly straightforward.

The Week in PR

April 13th, 2015 by

Hostess Cupcakes plays ball and Land Bryant thumbs its nose at Victoria’s Secret.

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6 Pinterest Tips for Telling Your Brand’s Story

April 8th, 2015 by

Here are some tips for telling your brand’s story and building a community on Pinterest, one of the most popular social media networks out there.

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Lane Bryant’s #ImNoAngel Campaign Takes On Victoria’s Secret

April 8th, 2015 by

Lane Bryant’s campaign provide a few takeaways for communicators, foremost among them the importance of creating a unique, albeit accessible hashtag.

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Why the New ‘Quote Tweet’ Will Make Twitter More Conversational

April 7th, 2015 by

The updated “quote tweet” feature will offer users a way to get around Twitter’s character limit and share their thoughts in a visually appealing way while providing the context of the original tweet they’re replying to.

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10 Tips for Harnessing the Power of Snapchat

April 6th, 2015 by

Is Snapchat right for your brand or organization? Do you have the time and expertise needed to devote to the platform? To help you harness the power of Snapchat, let’s take a look at 10 tips from Maureen McCarty, associate director of digital media at the Human Rights Campaign.