Social Media


8 Periscope Tech Recommendations

July 7th, 2015 by

When the time is right to use Periscope for a live product demo, a fireside chat with your CEO, your nonprofit’s fund-raising event or a day-in-the-life look at your company, you’ll need some pointers about the technical details of a Periscope broadcast.


5 Ways to Engage Millennials on Social Media

July 7th, 2015 by

When targeting millennial audiences on social media, you must keep their interests at the heart of your thinking. Success can be attributed to a few simple guidelines.

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Why You Need a Social Media Calendar and How to Create One [Infographic]

July 6th, 2015 by

A social media calendar provides a bird’s-eye view of your content on all channels and incorporates items such as company milestones, product launches and holidays to keep in mind when creating content.


How the World Uses Twitter in 2015 [Infographic]

July 1st, 2015 by

Twitter has consistently proven itself to be a powerful vehicle for information dissemination. For communicators who use it in hopes of generating awareness, subscribers, traffic and leads, knowing who is on the platform and how they use it is essential.


Teach a CEO to Tweet and You’ll Get Social Media Buy-In for a Lifetime

July 1st, 2015 by

Social media continues to grow in popularity, yet earning C-Suite buy-in regarding its use is not always simple. Here are some tips to get your executives engaged.


Donald Trump: The Great Communicator?

June 30th, 2015 by

Love him, hate him or ignore him, Donald Trump has his own unique style of public relations and persona shaping: Never apologize, never go on the defensive. As far as communications strategies go, it’s a bold one—but for him and for the Trump brand, it works.


Periscope Pointers for Optimal Live Streaming

June 29th, 2015 by

Brands are using Periscope to broadcast product launches, news updates, advocacy campaigns and internal events, keeping their audiences in sync with what’s happening at their organizations in a whole new way.

Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App

June 29th, 2015 by

It was inevitable that Periscope would become a blazing-hot PR tool. With its super-easy interface and Twitter integration, the potential for using Periscope to personalize your conversation with customers seems endless.

Get Emotional and Watch Fans Share Your Content More Frequently

June 29th, 2015 by

Have share will travel. Social media engagement within the travel sector grew 24 percent from January through May, compared with the same period last year, according to an exclusive study for PR News by social media analytics company Shareablee.

What You Need to Know to Improve Your Company’s Social Media Policy Guidelines

June 29th, 2015 by

The onus is on PR to create a social media policy (we hope you have already, but surveys show plenty of companies have not). Once your policy is written, the work is far from done. It’s also on you to update the policy. Social media policies should be living, breathing documents.