Social Media

Using Media Elements to Rebrand Environmental Group

July 28th, 2014 by

While the process of changing its name from World Land Trust-US to Rainforest Trust started last year, the idea of the name change had been knocking around the nonprofit since 2010.

Facebook Just As Relevant As Ever for PR

July 25th, 2014 by

Let this week’s stellar earnings report for Facebook remind you that the social media platform is still relevant, and you need to be engaged on it.

PR Insider: How Do You Know When Your Client is Ready for Social Media?

July 24th, 2014 by

When it comes to social media, it is doesn’t matter if your client is ready. The media is ready, and they are waiting.

Target Creates YouTube Webisodes Aimed at Millennials

July 21st, 2014 by

Brands and organizations of all stripes are scrambling to boost their appeal to millennials, or people born in the early 1980s to the early 2000s. Now Target is getting into the act.

Generating Earned Content via Paid Media Efforts

July 21st, 2014 by

There is a big opportunity for earned and paid media to work together strategically. By investing money, additional awareness and engagement with the audience can be achieved.

Capturing the Power of Pinterest

July 18th, 2014 by

Social media is a visual medium. And Pinterest is fast becoming the go-to channel for visuals. Here’s why your brand should be involved.

6 Tips for Creating Impactful Twitter Campaigns

July 17th, 2014 by

Overstating the importance of a good Twitter presence is hard to do. With an active user base larger than most countries, it’s important that every brand—from the social media savvy to the tech newbies—have a… Continued

How to Be a Visual Storyteller on YouTube (and Get Found)

July 15th, 2014 by

Crafting a successful video campaign can be a difficult endeavor that often falls flat.

Infographic: Learning from the Most Socially Engaged Companies on LinkedIn

July 14th, 2014 by

Creating a strong bond with your audience comes only after your organization establishes a strong relationship with its employees.

New Twitter Dashboard Designed to Measure and Enhance Engagement

July 14th, 2014 by

Twitter on Friday rolled out a new dashboard to measure how your organic tweets are doing. For the first time, companies will be able to see how many times users have viewed and engaged with organic tweets so the analytics can better inform their content marketing strategy.
Twitter on Friday rolled out a new dashboard to measure how your organic tweets are doing. For the first time, companies will be able to see how many times users have viewed and engaged with organic tweets so the analytics can better inform their content marketing strategy.