Communications executives have begun in earnest to make their way into boardrooms, C-suite meetings and the critical business conversations at their organizations. But the pace is not fast enough and the courage of their convictions… Continued
Social Media & SEO
Communicators Need to Find Their Voice to Better Define Their Value
December 4th, 2017 by Diane SchwartzSnapchat Courts Brands With Suggested Filter Feature
November 28th, 2017 by Sophie MaerowitzSnapchat has announced a new feature that recognizes users’ images and suggests graphic overlays and filters. These smart filters can parse an image and suggest relevant graphics in several categories. Pets, concerts, food, sports and beaches are among the top suggestions. For communicators, the new feature is more than just a fun way to decorate posts. The rollout sends a larger message to brands about the app’s ability to drill down beyond users’ interests and into their daily behavior.
PETA Tops List of Most-Engaged Brands on Facebook During Q3’17, B2Bs Shut Out Again
November 21st, 2017 by Seth ArensteinNonprofits sometimes are thought of as second-class citizens: small organizations with inadequate budgets for PR. That may be so, but they can do pretty well when it comes to consumer engagement with their social post on at least a few channels, according to exclusive data provided to PR News from Shareablee.
Nearly 70% of American Adults Getting News From Social Media Platforms
November 14th, 2017 by Seth ArensteinIn what surely is a sign of the times, the number of American adults getting at least some of their news from social media has grown to 67%, according to a Pew Research Center survey conducted in August. More than that, some of the platforms where people are gathering news will surprise you.
Twitter Wants You—to Pay to Play Automatically
November 13th, 2017 by Sophie MaerowitzTwitter is inviting users in the U.S., the U.K. and Japan to participate in its new program, Promote Mode. The program automatically promotes all tweets for $99 a month. What the social platform isn’t saying is that with this new program, Twitter, like Facebook, sees itself primarily as an ad platform. Allowing users to automate the promotion process—making every paid tweet count more than one without dollars behind it—means Twitter is further distancing itself from its organic roots.
How Solo Communicators Can Amplify Their PESO Mojo
November 10th, 2017 by Samantha WoodThe role of a communications pro has drastically changed. Now, all communications strategies need to be integrated with a mix of paid, earned, social/shared and owned media. We recently talked to Anna Ruth Williams, founder and CEO of ARPR—who will be speaking about PESO at the upcoming PR News Media Relations Conference— about how smaller brands with a communications “team” of just one person can optimize every letter of PESO to effectively spread their message.
What Twitter’s Move to 280 Characters Means for PR and Marketing
November 8th, 2017 by Seth ArensteinNo doubt your grandparents have heard of Twitter from President Trump’s constant use of the platform. And you doubtless know that today is the official date for Twitter to expand its 140-character limit to 280. But what pundits have dubbed a bad move for the social media bird’s brand may end up benefitting PR pros and marketers.
What Twitter’s Move to 280 Characters Means for PR and Marketing
November 8th, 2017 by Seth ArensteinWith President Trump inserting his new-media channel of choice, Twitter, into global media almost on a daily basis, these seem to be heady times for the social platform. Yes, it’s struggling to attract more eyeballs… Continued
This Week in #FakeNews: Shooter Meme, Snapchat’s Demise, Facebook’s Experiment
November 7th, 2017 by Sophie MaerowitzAs we’ve seen in recent weeks, a tumultuous news cycle—compounded by an online community rattled by recent violent events—can be a breeding ground for rumors, hoaxes and false reports. In the last few days alone, the San Antonio shooter was misidentified as a member of both the alt-right and alt-left movements, Twitter swirled with rumors of Snapchat’s demise and Facebook pulled a failed fake-news curtailing experiment.
Woman Who Flipped Off Trump’s Motorcade Fired for Violating Social Media Policy
November 6th, 2017 by Samantha WoodJuli Briskman, who worked in marketing and communications, was fired from Akima LLC for using the photo of her flipping-off President Trump’s motorcade as her profile photo. While we don’t know Akima’s exact social media policy, many companies have taken similar actions—in the eyes of employers, an employee’s personal social media pages reflect on a company.