Social Media


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How to Gain Credibility—From Blog to eBook

There’s something about being a published author that give instant credibility to the author. Here’s how to write and publish an eBook while repurposing the content for numerous other platforms. | MORE »

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Handle With Care: Communicating Social Media Metrics to Your Chief Executive

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business. | MORE »

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Olympic Sponsors’ Inspiration Wins Gold at ‘Social Games’

While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement. | MORE »

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Measuring Visibility, Engagement & Influence: Generate Metrics That Matter

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite. | MORE »

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Executives Find Measurement, ROI Tough Social Media Nuts to Crack

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge. | MORE »

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Timely, Measured Responses to Posts Result in the Tweet Smell of Success

Like it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts. | MORE »

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For Best YouTube Campaign Engagement, Think Monday, Not Thursday

Which day is most prime for engagement on YouTube? Monday—but more YouTube initiatives are launched on Wednesday and Thursday. | MORE »

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Case Study: Grassroots National Campaign to Launch Safeway’s New All-Natural Food Line Proves PR Can Be a Picnic

The world’s longest picnic table, wide media coverage and a social media contest put Safeway’s Open Nature line front and center with the public. | MORE »

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Tip Sheet: Star Search: Recruiting Top Young Talent Socially

In hiring the next generation of PR professionals, PR agency Affect went to the platform where the candidates hang out: social media. | MORE »

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Crafting Multiple Messages Ahead of Outcomes Takes Supreme Effort

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders. | MORE »

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