Social Media

Live Your Brand the Way Your Customers Do, Says Brian Solis

July 11th, 2014 by

Social Media 20/20 Summit keynote speaker Brian Solis says that PR pros and marketers need to become “experience architects” and not be bound by their previous roles.

PR Insider: Visually Promoting The Client’s Global Brand Story

July 10th, 2014 by

This piece makes the case for why PR professionals need to leverage visual media and encourage clients to tell brand stories with arresting images.

6 Tips for Building a Loyal Social Media Following

July 9th, 2014 by

Wondering how to fashion a loyal follower base on social media? Here are some tips from the PR pros of the PR News community.

‘Start, Stop, Continue’ Grid: Is Your Brand on the Right Social Networks?

July 8th, 2014 by

Choosing which social media platforms to use for your brand can be a daunting task, and it’s an important one.

Communications Lessons in the Demise of a Cupcake Company

July 8th, 2014 by

It’s dunzo for Crumbs. The cupcake company on Monday said that it was shuttering all its stores and filing for Chapter 7 bankruptcy liquidation. Could a different PR strategy have saved the bakery company?

Tips for Assessing the Value of Facebook’s Promoted Posts

July 7th, 2014 by

Given that unpaid reach on Facebook is now down to 1% or less, you’re very unlikely to overwhelm your fans with your brand’s content.

How to Enhance Audience Engagement on Social Media

July 2nd, 2014 by

Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way.

Vine Introduces ‘Loops’ Count to Track Video Views

July 2nd, 2014 by

Vine’s loop count may attract more marketers to the platform. The metric is easily understood, bearing similarities to other view metrics that organizations already put money against, and it could give organizations who want to try the service out a better idea of their potential reach.

Bing Aims to Become Exclusive Twitter Search Engine

July 1st, 2014 by

Microsoft’s Bing search engine is launching a group of features that will supposedly make searching for specific Twitter accounts, tweets and hashtags easier.

3 Characteristics of a Successful Blog Contributor

June 30th, 2014 by

Successful brand blogging requires that contributors possess specific attributes. Here are three key examples.