Social Media


avatar

Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center

Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma. | MORE »

Comments Off

avatar

Business Brand Content Curators Artfully Elevate the Corporate Message

Like an art curator who amasses a collection of objects to spark emotion among art lovers, smart B2B PR pros are connecting assets into a singular brand experience for stakeholders. | MORE »

Comments Off

avatar

Charting the Industry: Branding and the Dating Game

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship. | MORE »

Comments Off

avatar

15 Steps to Social Media News Release Success

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release. | MORE »

Comments Off

avatar

Get Closer to Sales: Six Proven Strategies To Better Enable Your Sales Force

In today’s ultra-competitive business environment, total alignment between PR and sales is not a luxury—it’s a necessity. | MORE »

Comments Off

avatar

Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs. | MORE »

Comments Off

avatar

Data Point: The Top Corporate Citizens And Their Presence on Facebook

PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook. | MORE »

Comments Off

avatar

Charting the Industry: Digital Execs Stuck on Stale Social Metrics

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns. | MORE »

Comments Off

avatar

CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation. | MORE »

Comments Off

avatar

The 1-2 Advertising/PR Punch: Integrated, Knockout Comms Strategies Revealed

As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness. | MORE »

Comments Off