James’ move points to the increasing clout of social media—to drive action and bolster communities. “The power of social media,” he said.
The era of the hard sell and traditional sales and marketing tactics is long gone. You need to adjust your marketing messaging and align it with the social channel you are using to achieve a return on your social media investment. It all starts with creating engaging social media messages.
Businesses large and small are starting to invest increasingly high percentages of their promotional budgets in social media. A consensus on just how this social media investment impacts their top- and bottom-line revenue continues to be elusive, however.
UCB, a top company in the neurological treatment market, and PR agency Cooney/Waters Group created Parkinson’s “More Than Motion” (MTM), an unbranded campaign designed to align awareness about the lesser known symptoms of Parkinson’s disease (PD)—such as difficulty sleeping and loss of taste and smell—with the goal of fostering an educational and supportive online community.
National Zoo’s successful #25DaysofReindeer cuts though the clutter with fun, albeit a little geeky (in a good way) facts about the real-life Rudolf.
Twitter is one of the most effective tools for media outreach. Any good media pitch delivers a succinct news angle, and writing a message that fits in Twitter’s 140-character limit is a great way to boil down your pitch to its essentials.
The NYPD has fallen prey to another Twitter miscue after a high-ranking officer responded on Twitter to the public reaction of grand jury decision.
Communicators need to focus on the little things that made each social platform so popular to begin with. Namely, the ability to communicate.