Social Media


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Case Study: Influencer Communications and Content Creation Make Pinehurst No. 2’s Restoration Campaign a Hole-in-One

Pinehurst Resort’s No. 2 golf course went through much-needed physical and PR makeovers, resulting in a bunker full of media coverage and an uptick in resort bookings. | MORE »

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10 Points of Pinterest: ‘Inspiration Tool’ Has PR Pros Pining Away

Here’s what you need to know to leverage the hottest social media platform around for your brand. | MORE »

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Of the Big Three Mobile Apps, Users Spend The Most Time on Facebook

Mobile phone users spend about twice their time on Facebook compared to Twitter—and they also watch a lot of video. | MORE »

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PR Council Roundtable: Internal Communications, Social Media Cause Sleep Disorder Among Corporate PR Pros

Members of the PR News Corporate PR Council discuss the PR issues that give them the most sleepless nights. Tops on the list: the unpredictability of social media. | MORE »

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Charting the Industry: Social Media Now a Fixture for Live Events

Seamless social integration with live events builds anticipation before an event, deepens the event experience itself and extends the lifespan of an event beyond its calendar date. | MORE »

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Case Study: Passionate Spokesman, Nimble Communications and Trackside Tweets Power Winning IndyCar Sponsorship

Novo Nordisk takes the fast track in promoting its diabetes product portfolio—putting the pedal to race car driver Charlie Kimball’s metal. | MORE »

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How to Leverage Pinterest for Public Relations

Pinterest has grabbed the interest of PR pros, but not every brand should pin its hopes on the hot, new social platform. | MORE »

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Innovation Drives Video Success as YouTube Becomes the Anchor Platform for Brands

YouTube has become the brand storytelling platform for the next generation, and communicators need cutting-edge strategies to drive greater video success. | MORE »

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Case Study: We Hold This Truth… ‘Innovation’ Effort Drives Fans in Person and Online to Declare on the Dotted Line

The Consumer Electronics Association’s Declaration of Innovation movement grew its Facebook community tenfold. | MORE »

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PR News Survey: A Day in the Life of a PR Practitioner

We know how busy you are as a PR professional, which is exactly why we’re asking you to take this quick survey asking you how you spend your typical day. We want to make PR … | MORE »

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