CEOs need to adapt to the times, a new report from Ruder Finn says. The modern CEO needs to be engaged and open to authentic communication, it says, and that includes social media. What the report calls high-performing CEOs are active across social media platforms, but are avoiding posting about current events, progressive issues and politics.
Social Media & SEO
New Report Says Today’s CEOs Need to Engage Socially but Avoid Political Posts
January 23rd, 2018 by Seth ArensteinHow the Women’s March Won Social Media
January 22nd, 2018 by Samantha WoodIf your Instagram, Twitter or Facebook feed was a constant stream of images and video from the 2018 Women’s March this weekend, you were not alone. On the first anniversary of Trump’s inauguration, women (and men) took to the streets to protest the presidential administration and support fellow sisters at Women’s Marches across the country—and posted to social en masse. Marches were organized in nearly every major U.S. city from New York to Dallas.
Looming Algorithm Change Pushes Advertisers to Facebook Watch
January 22nd, 2018 by Sophie MaerowitzTop communicators have pointed to video—where Facebook has made major investments in recent years—as the next best frontier of online advertising. While Facebook Live remains a popular and highly viewed feature for organic content, Facebook Watch seems to be the frontrunner for Facebook’s ad business. Here’s what we know so far about advertising on Watch.
YouTube Cracks Down as It Stems the Tide Pod Challenge
January 18th, 2018 by Jerry AsciertoYouTube is trying to manage the tide of the troubling Tide Pod Challenge, deleting posts of users eating the colorful detergent packets, in the latest black eye for the platform. While the trend has prompted Tide’s parent company, Procter & Gamble, to mount a public service campaign, it also underscores YouTube’s challenges in governing its content and addressing advertiser concerns.
PRNews/LexisNexis Survey: Few Brands Have Formal Structures for Social Listening
January 16th, 2018 by Jerry AsciertoIs anyone listening? When it comes to social listening, the answer is yes. The trouble is that nearly 40% of brands lack a formal plan for social listening, according to new survey from PRNews and LexisNexis. Even more concerning is that these brands have failed to implement procedures for what happens when social listening picks up a potential issue.
Facebook to Downplay Branded Content in News Feeds, Zuckerberg Says
January 12th, 2018 by Samantha WoodIf you thought Mark Zuckerberg’s New Year’s resolution to “fix” Facebook was just like your resolution to stop eating candy (as in, never going to happen), think again. Late Thursday, Zuckerberg announced major changes coming to the platform—namely, a de-emphasis of branded content in news feeds—and those changes will likely have a serious impact on your brand’s approach to the platform.
Consumer Engagement With B2C Brands in 2017 Grows Slightly, Engagement With Video Up 40%
January 9th, 2018 by Seth Arenstein2017 could be described as the year of social video, particularly for U.S. B2C brands, as data provided exclusively to PR News by Shareablee demonstrates. It was also a year where brands began to become more mature in their social media choices, posting fewer times but accruing more consumer engagement.
Facebook Dominates, Snapchat Tops With Teens
January 9th, 2018 by Seth ArensteinIt’s not a surprise that Facebook is the dominant social platform. That was one of the conclusions from the 3rd annual RBC Capital Markets study of 5,000 U.S. Internet users. There were surprises, though. One of them was the satisfaction rates of the various platforms (Facebook could do better here). Another surprise (well, not really) was the dominant showing of Snapchat with children and teens.
Link Authority Tops List of Most Important Google Ranking Factors
January 9th, 2018 by Seth ArensteinOne of the holy grails of PR must be the definitive word on Google’s SEO regime. While that might be unattainable we can make educated guesses as to how the search giant ranks articles. Branded3 of the U.K. has issued its list of best guesses as well as a list of things that can be done to a site and its contents to improve searchability ranking.
Investors Urge Apple to Consider Dangers of Youth Phone Usage Yet Adults Are Addicted Too
January 9th, 2018 by Seth ArensteinMany of us believe we know all about activist investors. A pair of investors threw a curveball last weekend, urging that Apple seriously consider warning parents about the dangers of excessive iPhone use for children and teens. Their demands were well crafted and included a bevy of studies and statistics.