Social Media

Target Creates YouTube Webisodes Aimed at Millennials

July 21st, 2014 by

Brands and organizations of all stripes are scrambling to boost their appeal to millennials, or people born in the early 1980s to the early 2000s. Now Target is getting into the act.

Generating Earned Content via Paid Media Efforts

July 21st, 2014 by

There is a big opportunity for earned and paid media to work together strategically. By investing money, additional awareness and engagement with the audience can be achieved.

Capturing the Power of Pinterest

July 18th, 2014 by

Social media is a visual medium. And Pinterest is fast becoming the go-to channel for visuals. Here’s why your brand should be involved.

6 Tips for Creating Impactful Twitter Campaigns

July 17th, 2014 by

Overstating the importance of a good Twitter presence is hard to do. With an active user base larger than most countries, it’s important that every brand—from the social media savvy to the tech newbies—have a… Continued

How to Be a Visual Storyteller on YouTube (and Get Found)

July 15th, 2014 by

Crafting a successful video campaign can be a difficult endeavor that often falls flat.

Infographic: Learning from the Most Socially Engaged Companies on LinkedIn

July 14th, 2014 by

Creating a strong bond with your audience comes only after your organization establishes a strong relationship with its employees.

New Twitter Dashboard Designed to Measure and Enhance Engagement

July 14th, 2014 by

Twitter on Friday rolled out a new dashboard to measure how your organic tweets are doing. For the first time, companies will be able to see how many times users have viewed and engaged with organic tweets so the analytics can better inform their content marketing strategy.
Twitter on Friday rolled out a new dashboard to measure how your organic tweets are doing. For the first time, companies will be able to see how many times users have viewed and engaged with organic tweets so the analytics can better inform their content marketing strategy.

As Communications Models Evolve, PR Takes Bigger Role

July 14th, 2014 by

Brand Management at P&G now covers four functions, including communications (the term “public relations” no longer exists at the company). It’s not a sure thing but as goes Procter & Gamble so go many other companies, particularly in consumer markets.

How Write for Myriad Media Platforms

July 14th, 2014 by

In PR, it’s not the writing that seems to matter. It’s the tagging and linking that triggers shares, followers, retweets, etc. Soon, journalism schools will dedicate entire classes on writing hashtags.

Live Your Brand the Way Your Customers Do, Says Brian Solis

July 11th, 2014 by

Social Media 20/20 Summit keynote speaker Brian Solis says that PR pros and marketers need to become “experience architects” and not be bound by their previous roles.