Social Media

Infographic: How You Spent Your Time Online in 2014

January 23rd, 2015 by

This clever infographic breaks down how people spent their minutes on the Internet in 2014 vs. 2013. Take a look to see which platforms are on the rise.

7 Reasons Tumblr Matters to PR Pros and Marketers

January 23rd, 2015 by

Tumblr currently hosts 220 million blogs, and as long as Marissa Mayer is at the helm of Yahoo, it’s safe to assume that the parent company will tend to the growth of the blog network.

6 Tips for Influential Writing on Social Media

January 22nd, 2015 by

There is a lot of content out there to compete with and knowing how to write for social media ensures you don’t get lost in the noise.

3 PR Tips for Visual Storytelling via YouTube

January 21st, 2015 by

A picture is worth a thousand words, we’re told. So what’s the return for lush, well-crafted video programming that helps get your message out? Brands and organizations of all stripes are starting to ramp up… Continued

Facebook Cracking Down on Fake News and Hoaxes

January 21st, 2015 by

On Tuesday, Facebook announced an effort to clamp down on “hoaxes” and fake news stories, which are known to spread rapidly through the network’s more than 1 billion users. What does this mean for PR and communications professionals?

Want to Build Your Social Media Presence? Ignore Some of Those ‘Best Practices’

January 20th, 2015 by

As keynote speaker at PR News’ Feb. 11 Google Conference, Sean Gardner will share practical tips on how he builds his social presence and discuss why focusing on yourself and your own message can be self-defeating.

7 Ways You Can Write a State of the Union-Worthy Speech

January 20th, 2015 by

Tonight, President Obama will deliver his sixth State of the Union address in front of Congress. With millions watching, it’s an unprecedented PR opportunity for the president. Here are seven tips for making sure that when it’s your turn to give an important speech, you’ll have a good script in hand.

Better Use of Data Analytics a Major Theme at CES ’15

January 19th, 2015 by

While PR executives in the tech sector have attended CES for years, the increasing ubiquity of high technology throughout multiple markets—not to mention how to wed a message to wearable technology—means that non-tech PR execs should consider attending CES.

A New Frontier for Brand Advocacy

January 19th, 2015 by

A brand’s reputation no longer is driven solely by paid content and messaging, but by relationships informed by all stakeholders involved with the organization.

A Decline in Engagement

January 19th, 2015 by

Consumers dial back the amount of time spent on the telecom companies’ social channels, primarily due to a drop in Facebook interactions.