As companies start to shift from “storytelling” to “storymaking,” or creating organic content that didn’t originate from a slideshow or press release, they have another option to consider: the proliferating number of branded content studios designed to help companies tell their stories.
The Pew study found that 38 percent of African-American adults and 34 percent of Latino adults on the Internet use Facebook’s photo sharing service, as opposed to only 21 percent of white adult Internet users.
The measure of a good traveler is how lightly he or she travels. Forget the excess baggage of 2014. Here is a notable short list for PR pros to keep in mind for 2015.
Nationwide Insurance’s Super Bowl ad featured the ghost of a young boy narrating scenes in a life he didn’t get to live because of an accident, and critics didn’t take kindly to it. Still, if you subscribe to the “no such thing as bad publicity” dictum, the spot was a win for the insurer.
JCPenney’s decision to revive its print catalog is a stark reminder to PR pros that—despite the digital lurch throughout most business sectors—print remains a viable marketing tool.
With so many other avenues—namely, social media—available to reach the football audience, brands have started to look beyond TV commercials to capitalize on the big game. Let’s take a look at three ways brands and organizations are engaging the Super Bowl audience without shelling out millions of dollars to NBC.
Here are some tips to achieve better search results for your brand’s content.
Snapchat’s “Discover” is a new feature which gives brands and media companies the opportunity to publish content on the app. It’s the biggest change to the platform since its introduction in 2011, and it’s a welcomed one for PR and communications pros.
In a serendipitous moment for Twitter, the microblogging site announced two new features—group direct messages and native video sharing—on Tuesday as Facebook and Instagram fended off reports that hackers had infiltrated their systems after their services were knocked offline for parts of Monday night.