The danger in using a solely traditional approach for media relations today—where the media landscape is changing with every blink of the eye—is that we run the risk of losing out on potential earned media opportunities that could be generated by and from our communities.
Nine out of 10 marketers now use social media for multiple purposes, including exhibit marketing (80 percent), event marketing and other general marketing purposes (86 percent), according to Exhibitor Media Group’s 2014 Social Media Marketing Survey.
Bill Simmons’ suspension from ESPN for calling NFL Commissioner Roger Goodell a “liar” regarding the now infamous Ray Rice video has cast attention on the relationship between the sports network and the NFL.
It seems like a hardly a day goes by that Facebook isn’t making one change that impacts PR pros. One of the biggest changes that continue to have repercussions for communicators was back in March, when Facebook started to slash organic reach for brand pages.
In his keynote address at PR News’ Social Media Conference on Oct. 9 in New York, gamification innovator Steve Shenbaum will show attendees how to harness game dynamics for their internal and external communications.
Good PR communications isn’t just about sending a message; it’s about telling a story. Here are some tips to make your PR messaging read more like a good story.
Much of the PR industry’s social media dialogue focuses on a platform-specific approach. However, I’m afraid that—amidst all these Facebook plans, Twitter strategies and Pinterest campaigns—PR executives and communicators have found themselves astray from truly strategic thinking.
The yearlong process of getting Wells Fargo Stories up and running speaks to the challenges that senior communicators working for legacy brands sometimes face when they want to introduce new PR programs, particularly in the digital space.