Social Media


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Case Study: Cartoon Network Establishes Bullying Pulpit, Inspiring Millions to Stand Up Against a Childhood Plague

A partnership with Facebook, celebrities and nationwide media coverage powered an online anti-bullying pledge campaign. | MORE »

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Charting the Industry: Agencies Smart to Ramp Up Mobile Offerings

Now that nearly 50% of cell phone owners have smartphones, it’s time for PR to take advantage of these "moving targets." | MORE »

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Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted Campaign

Hyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker’s electric vehicle. | MORE »

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Get Creative With Viral, Crowdsourcing & Gamification Tactics for CSR Initiatives

Shareable videos, social media events, digital crowdsourcing and online games can be powerful tools to drive engagement with CSR programs. | MORE »

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Twitter Paid Products: A Little Knowledge Could Supercharge Your Social Outreach

Integrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers. | MORE »

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Tip Sheet: The Brand ‘Diss’ Strategy Is Anything But Bland

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers. | MORE »

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Case Study: Full-Scale PR Campaign Helps Elmhurst Memorial Hospital Survive Transplant to New Facility

A fully integrated communications approach—including print, broadcast, digital and social media—drove thousands of people to the grand opening festivities of a suburban Chicago hospital. | MORE »

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Charting the Industry: Nonprofits Slow to Use Social Media Tools

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms. | MORE »

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PR Pros’ ‘Discovery’: Defining ‘ROI’ Is Launch Pad to Metrics Success

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not. | MORE »

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B2B Communications: Business Communicators Need to Reach Beyond Customers With Their Messages

Realizing that consumers are also prospective brand stakeholders, more business-to-business communicators are engaging with them. | MORE »

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