When brands slice and dice their information into snackable and visual content they boost the odds that consumers will pay closer attention to the message. The challenge is when to distribute the content.
‘Embracing the Hate’ as the latest marketing tool, stepping on a positive message and Amazon’s new senior VP for worldwide corporate affairs (via the White House).
The FCC appears ready to approve new net neutrality regulations today. With so much of the work of the communications industry now taking place online, let’s take a look at how the new regulations could impact PR.
The Pinterest analytics space is largely uncharted. Let’s take a look at 9 tools you can use to see how your strategy on the social platform is working.
As the Academy of Motion Picture Arts and Sciences gets set to celebrate Hollywood’s best on Sunday night, brands and organizations of all stripes are looking for ways to get in on the action. Let’s take a look at some of the major ways brands are trying to share the Oscar spotlight.
After a recent leak of unaltered photos of Beyoncé at a photoshoot for L’Oréal, beauty brands should brace themselves for similar leaks that will demand public statements as well as more careful examination of the messages they are sending to women.