Social Media

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What’s on Deck After Snapchat?

July 8th, 2016 by

Just this week, Snapchat added a feature called Memories, which enables users to save their snaps and stories and find them again easily. PR News’ followers on Twitter have been complaining that Memories is just one more step in Snapchat’s transformation into a Facebook wannabe. The ephemeral fun’s gone. For some, it’s time to move on to—what, exactly?

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‘Memories’ Update Puts the Past at Snapchat Users’ Fingertips

July 7th, 2016 by

On July 6 Snapchat began rolling out Memories, a new feature that, depending on your point of view, adds to the app or chips away at something unique to the platform: impermanence. Users will now be able to save their Snaps and Stories to Memories, find them again by opening Memories (located under the camera button) and scrolling or typing keywords, and re-Snap them to your friends.

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How Walmart Made the Transition to Brand Storytelling

July 7th, 2016 by

First and foremost, you have to understand your audience, says Chad Mitchell, Walmart’s senior director of digital communications. Not even a brand as big as Walmart can boil the ocean when it comes to audience. So you have to ask questions like, “Who wants to hear from us?” or “Who needs to hear from us?” and then build a content and channel strategy that’s tailor-made for your audience.

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How NASA Made a Star of Juno on Social

July 5th, 2016 by

If you’ve been following Juno’s historic launch into Jupiter’s orbit, you’re not alone. Along with the consideration of multiple demographics in its presentation of content, NASA has mastered successful coordination and cross-promotion on social throughout Juno’s approach. While making excellent use of the public’s recent acceptance of live stream into the mainstream, the space agency has been driving traffic to its websites and video streams via coordinated, cross-promoted social media campaigns.

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#SocialMediaDay and the Hunt for the Next Snapchat

June 30th, 2016 by

OK, so Snapchat has made the grade. This leads us to…the next Snapchat. To celebrate Social Media Day, PR News looked to the future and compiled this list of emerging apps and technologies PR pros should keep an eye on. Then again, maybe nothing on this list will be around for next year’s Social Media Day.

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How to Leverage Geofilters on Snapchat

June 30th, 2016 by

Once you have the basics of Snapchat down, Geofilters are a next-level tool for reaching your audience. It may not be obvious at first how to use both Community (free) and On-Demand (paid) Geofilters to engage an audience, but once you learn how to think about them from various angles, there are several ways to be smart and strategic about Geofilter use.

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How the Post-Organic Social Media Era Is Redefining PR

June 29th, 2016 by

The shift in focus to paid social media content is redefining, yet again, the role of the PR professional—a topic that David Kellis, director of PR and social media for the Clorox Co., will dive into in his opening Wake-Up Call session at PR News’ Big 4 Social Media Summit in San Francisco. “In the past, we’ve done PR around advertising in magazines and other media. That’s what we’ve come to with social,” Kellis says.

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5 Simple Steps for Creating a Twitter Mini-Series

June 27th, 2016 by

With Twitter and Facebook pushing their new live streaming services, it’s easy to forget about planned video content, which still grabs billions of viewers per day. A mini-series focused on authentic, reputational storytelling is a great way to give your brand a content boost without investing in a walloping video budget. It may sound like a challenge, but with a few simple steps it can be accomplished in a reasonable time frame.

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Chew on These 5 Morsels of Snapchat Savvy From a PR Pro

June 22nd, 2016 by

With Snapchat raking in over 100 billion video views a day, it’s well past the time to say “Snapchat isn’t right for my brand.” But once you’ve locked down a witty username…what, exactly, should you be snapping to reel in the platform’s rapidly growing demographic? Carolina Valencia, senior director of corporate communications at Univision Communications, shares some jumping-off points to help you generate fresh ideas for your Snapchat content.

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Facebook Pays Celebrities and Media to Create Live Video

June 22nd, 2016 by

In many ways, Facebook is using a time-tested PR tactic to increase the popularity of live video—influencers. By tapping some of the most popular media outlets and celebrities to create live video Facebook will have an incredible stockpile of content. Communicators should take a page from these prominent media companies and celebrities and jump on this burgeoning trend. Those who make a name for themselves now are sure to reap the rewards after live video inevitably becomes a main feature of the platform.