For now, Instagram’s decision to embrace an algorithmic feed shouldn’t be too concerning. If communicators weren’t doing this already, the move is just a hefty push by the company to ensure that when brands post, they’re putting out content that its users are excited about and want to engage with.
Just because it’s here today—be it an algorithm, platform or even a successful strategy—doesn’t mean it’ll be of any use tomorrow in the whirlwind that is the social media space.
If you haven’t gotten on the Facebook Video bandwagon yet, don’t worry, there’s still plenty of time to make an impression on the social network.
Instagram has been fortifying its ad service recently, and video ads embody some of the most significant opportunities for communicators on the platform.
Those who think social media is an easy way to attract a crowd likely have never attempted to mount a digital PR campaign.
Facebook rolled out its new extension of the Like system yesterday, which the company is calling “Reactions.” By opening up the platform to a slightly more nuanced expression of human emotions, Reactions offer businesses five new emotions to more accurately gauge how their messages resonate.
Bleacher Report was the top U.S. brand on Twitter in 2015 in terms of engagement, with 20.6 million likes and retweets, according to Shareablee data provided exclusively to PR News.
Even though YouTube shows no signs of slowing, many brands still look at it as either a check box or a content dump.