Social Media


avatar

Sharp Contrasts in Response to Crises

There’s a British proverb that says, “Youth looks forward but age looks back.” That pretty much sums up the way Blue Bell Ice Cream and Twitter handled their respective crises last month. | MORE »

Comments Off

avatar

Is Your Content Ready for Prime Time?

If you’re like most PR pros, one of your concerns is feeding the content maw virtually 24/7. Perhaps a new report can sharpen your targeting plan. A generational study shows most people consume online content between 8 p.m. and midnight. | MORE »

Comments Off

avatar

6 Ways to Master Multimedia on Facebook

Regardless of the implications of Facebook’s advertising offerings, savvy communicators know that smart media use will increase the reach of a campaign with or without remittance to Facebook. | MORE »

Tags: | Comments Off

avatar

8 Benefits of Business Blogging [Infographic]

Blogging is a vital resource for brands looking to expand their audience. It helps acquire new customers and it can establish you as an industry leader. | MORE »

Tags: , , | Comments Off

avatar

4 Twitter Assumptions PR Pros Commonly Make

Lauren Cochran shares some commonly held beliefs about Twitter she’s encountered while overseeing the social media presence of the NBA’s Miami Heat.  | MORE »

Tags: , | Comments Off

avatar

How Google+ Just Became a Lot More Like Pinterest

Google+ announced a major change to its platform on Monday with the introduction of “Collections.” The new feature will provide users with a way to group bunches of posts together by topic. If you’re a Pinterest user, this idea may sound familiar. | MORE »

Comments Off

avatar

4 PR Takeaways From Carly Fiorina’s Campaign Announcement

Fiorina, who has never held public office, is a long shot for the White House. Nevertheless, the launch of her presidential candidacy provides a few takeaways for communicators on how to deliver a sharp message. | MORE »

Comments Off

avatar

7 Tumblr Do’s and Don’ts

At PR News’ May 19 webinar on Tumblr, Allan Gungormez of Transamerica and Dayna Johantgen of Lucky Charms will talk about how their brands launched their Tumblr blogs, and the visually inspired duo behind Mr. GIF will show attendees how to conceive of and craft GIFs for their Tumblr blogs. | MORE »

Comments Off

avatar

Bolt Visual Storytelling to Your Social Platforms

Ink-on-paper isn’t going away any time soon (well, not too soon). But tomorrow’s decision-makers have been conditioned on social media and visual storytelling, so expect those mediums to converge. | MORE »

Comments Off

avatar

CPG Companies Raise Awareness by Packaging Products With Social Media

The CPG category grew 43 percent in the first quarter, compared with the same period in 2014, according to social media analytics company Shareablee. Photo- and video-sharing site Instagram was the main beneficiary. | MORE »

Comments Off