Social Media

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PR Lessons from Winter Storm Jonas

January 25th, 2016 by

In a weather disaster, as with any crisis, over-communicate your message in a timely manner; do it clearly, concisely and on platforms where your customers are likely to be.

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4 Facebook Video Features to Enhance Your PR Communications

January 22nd, 2016 by

Facebook wants to be your go-to source for video, so the social media giant has made a number of enhancements to its platform that will make video content more dynamic.

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How to Pick the Social Media Analytics Tool That’s Right for You

January 21st, 2016 by

Here’s four things communicators should consider when looking for a social media analytics tool.

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4 Reasons Why Snapchat May Be Right for Your Organization

January 20th, 2016 by

Snapchat is assumed to be the social media platform of choice for high school and college students, and that disqualifies it for serious consideration by organizations dealing with older demographic groups. Or does it?

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Should You Host a CSR Twitter Chat?

January 20th, 2016 by

Build and engage in a community online just as you do in your CSR efforts.

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How to Not Visually Scream ‘Marketing!’ on Instagram

January 19th, 2016 by

Go with the flow and be part of the experience to get the most out of your Instagram strategy.

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5 Ways to Build Your Brand on Periscope

January 15th, 2016 by

One of the most powerful ways to build your brand—and your community—is through live streaming video. Here are some tips for using Periscope to do it.

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Twitter Update Brings Periscope Videos into iOS App

January 13th, 2016 by

It’s time to jump on the Periscope train if you haven’t already.

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Social Media: The Stock Market’s Crystal Ball?

January 13th, 2016 by

We live in an era where the comments or opinions expressed via social media, whether true or false, have the ability to move markets.

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5 PR Lessons From the Golden Globes

January 11th, 2016 by

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.