Social Media


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New Magnets from Old Media

A growing number of brands and organizations look to get their messages out via the social platforms owned by legacy media companies.

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You’ll Soon be Able to Upload Video Directly to Twitter

Video is probably the best way to catch and keep an online audience’s attention. In the coming weeks, Twitter is making a move to boost video—and the high engagement associated with it—by allowing users to shoot, edit and post videos directly within its platform.

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CES 2015: 5 Things to Watch for PR Pros

What trends should PR pros keep a close eye on at this year’s CES? How will they affect the industry? Let’s take a look at five things to watch at CES 2015 for professional communicators.

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4 Visual Storytelling Tips for Social Media

The ability to meld their visual storytelling with their social media channels is shaping up to be one of the biggest challenges this year for business communicators.

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3 PR Tips for Sharpening Your Social Media Content

Communicating via social channels is hardly novel, of course, and PR pros are still grappling with melding their social messaging with the top-ranking search terms on Google or Bing.

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PR Opportunities Abound in China

The Chinese market is innovating in ways different than what we are used to in the west. Where we see boundaries, entrepreneurs in China envision new ways to combine social media and ecommerce.

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Visual, Mobile Issues Confront Communicators in 2015

As they wade into the 2015 pool communicators will be on the hook to show positive returns for a growing number of disciplines, ranging from online analytics to content marketing to mobile apps.

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Less Is Not More

A new survey corroborates what PR pros have heard for years, but not necessarily heeded: Social media platforms require constant attention.

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Snapchat’s Coming Out Party

This New Year’s Eve, on the video boards of Times Square, Snapchat will give a symbolic announcement of its arrival as a big-time social media player.

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4 of the Best PR Stories in 2014

The PR fails are easy to remember, the positive PR stories, not so much. But we jogged our memories to come up with a handful of examples of effective communications and solid messaging in 2014.

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