Social Media


How the World Uses Twitter in 2015 [Infographic]

July 1st, 2015 by

Twitter has consistently proven itself to be a powerful vehicle for information dissemination. For communicators who use it in hopes of generating awareness, subscribers, traffic and leads, knowing who is on the platform and how they use it is essential.


Teach a CEO to Tweet and You’ll Get Social Media Buy-In for a Lifetime

July 1st, 2015 by

Social media continues to grow in popularity, yet earning C-Suite buy-in regarding its use is not always simple. Here are some tips to get your executives engaged.


Donald Trump: The Great Communicator?

June 30th, 2015 by

Love him, hate him or ignore him, Donald Trump has his own unique style of public relations and persona shaping: Never apologize, never go on the defensive. As far as communications strategies go, it’s a bold one—but for him and for the Trump brand, it works.


Periscope Pointers for Optimal Live Streaming

June 29th, 2015 by

Brands are using Periscope to broadcast product launches, news updates, advocacy campaigns and internal events, keeping their audiences in sync with what’s happening at their organizations in a whole new way.

Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App

June 29th, 2015 by

It was inevitable that Periscope would become a blazing-hot PR tool. With its super-easy interface and Twitter integration, the potential for using Periscope to personalize your conversation with customers seems endless.

Get Emotional and Watch Fans Share Your Content More Frequently

June 29th, 2015 by

Have share will travel. Social media engagement within the travel sector grew 24 percent from January through May, compared with the same period last year, according to an exclusive study for PR News by social media analytics company Shareablee.

What You Need to Know to Improve Your Company’s Social Media Policy Guidelines

June 29th, 2015 by

The onus is on PR to create a social media policy (we hope you have already, but surveys show plenty of companies have not). Once your policy is written, the work is far from done. It’s also on you to update the policy. Social media policies should be living, breathing documents.

3 Real-Time Communications Tactics From an Iconic Branding Moment

June 26th, 2015 by

Ever since branded real-time social media posts started going viral, communicators have been on the lookout for the tweet that lays the golden egg.


6 Instagram Hashtag Recommendations for Brands

June 25th, 2015 by

While much has changed on Instagram since its launch in 2005, one thing that has remained constant is the platform’s use of hashtags—the all-important connectors that allow brands to tell their stories, associate themselves with trends and monitor campaigns.

Relevant Content Makes Discovering It Easier

June 22nd, 2015 by

Content discovery, a native ad unit recognized by the Interactive Advertising Bureau, occurs when an ad or paid content link is delivered via a “widget.” Steve Cody, CEO of Peppercomm, said even the best funded combinations of search discovery tools will fall flat “if the content itself is self-serving and intended to sell products and services.”