Social Media


avatar

Charting the Industry: Nonprofits Slow to Use Social Media Tools

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms. | MORE »

Comments Off

avatar

PR Pros’ ‘Discovery’: Defining ‘ROI’ Is Launch Pad to Metrics Success

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not. | MORE »

Comments Off

avatar

B2B Communications: Business Communicators Need to Reach Beyond Customers With Their Messages

Realizing that consumers are also prospective brand stakeholders, more business-to-business communicators are engaging with them. | MORE »

Comments Off

avatar

Adding Instagram to Your PR Mix? That’s the $1 Billion Question

Instagram may be the point of entry for communicators who have yet to venture into mobile PR. | MORE »

Comments Off

avatar

How to Launch PR Stunts With Lasting Power

The use of digital and social PR channels can make the traditional PR stunt more than a one-off activity. | MORE »

Comments Off

avatar

Time to Adopt the Newsjacker’s Motto: Always Be Prepared

Speed and flexibility are the PR requirements for taking breaking news and making it your own. | MORE »

1 Comment

avatar

Social Media Report Card: Two Smaller Airlines Build Strong Social Customer Bonds via Thoughtful Content

A comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms. | MORE »

Comments Off

avatar

Quick Study: Leaders Globally Fall Short of the Public’s Expectations; Social Engagement Overkill Biggest Audience Turnoff

â–¶ Public Down on Leaders: Business, political and religious leaders are falling short of expectations around the world—with Europeans and Americans the most disillusioned—according to a 12-country survey by Ketchum released in March 2012. In … | MORE »

Comments Off

avatar

#pinkslime in the Spotlight: Hashtags Take Center Stage

We analyze some of the hashtags that have been driving forces for recent grassroots digital campaigns and offer tips on how to craft hashtags that are appropriate for your particular message. | MORE »

Comments Off

avatar

6 Tips for Reaching the Hispanic Audience

In the past year, the number of Hispanics using social media grew by 38% versus a 16% growth rate for the general population. | MORE »

Comments Off