Social Media

Fresh Facebook Strategies Needed as the ‘Like Gate’ Dies

November 17th, 2014 by

With the end of the Like Gate, the onus is now on communicators not only to create more original content, but also make sure the content is catering to users who more closely align with business value and, PR execs hope, can be converted into customers.

Survey Finds Broad Use of Social Listening

November 17th, 2014 by

About two-thirds of marketing and advertising executives said they collect metrics and analytics for their social programs, according to the survey. And about 14 percent of the respondents said they do not monitor such programs.

Case Study: How Telecom Company Boosted Lines of Communication

November 17th, 2014 by

Vantage was able to combine long-term PR campaign strategies — along with its media relations and social media chops — to bolster Voxbone’s audience in a way that drove customer interest and engagement: a PR home run.

Al Roker’s World Record Weather Report Makes for Easy PR Win

November 14th, 2014 by

Al Roker’s 34-hour weather reporting Rokerthon exhibited some of the most basic tenets of good PR.

4 Ways Social Media is Changing Brand Management

November 14th, 2014 by

Online conversation has created a world where brands negotiate their public image with consumers daily. Many live, die or thrive by the social media sword.

Infographic: How Do PR Pros Use Social Listening Data?

November 13th, 2014 by

In a PR News/Business Wire survey, 26% of professional communicators said that social media monitoring has “not yet” had an obvious impact on their companies.

Dr. Oz, Bill Cosby Prove Twitter Is Still a Dangerous Game

November 13th, 2014 by

Dr. Oz, the surgeon and television doctor who has been accused of backing weight loss product scams, is the latest celebrity to get slammed on Twitter after he posted a tweet asking the social network: “What is your biggest question for me?” and promising to respond to his favorites.

Is Jennifer Lawrence’s ‘I-Don’t-Participate’ Social Media Strategy For Real?

November 11th, 2014 by

While we would not advise brands and organizations to avoid social media platforms altogether, Lawrence’s decision could inspire companies to be a bit more selective with the kind of content that they post on their social channels.

How to…Find Influencers on Instagram

November 10th, 2014 by

It is becoming increasingly difficult for brands to be heard amongst the (visual) clutter on Instagram. To break through, it’s important to focus on building authentic relationships.

Always On

November 10th, 2014 by

Millennials have an insatiable appetite for social media and mobile communications. But their elders are not too far behind when it comes to where they spend their time online.