Social is often overlooked as an important marketing tool, but it can help generate tremendous brand influence in the marketplace.
In the six years that PR News has inducted honorees into its Hall of Fame as part of the Platinum PR Awards, only the most iconic and time-tested campaigns have made the cut.
What happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog. At the Oct. 26 Platinum PR Awards Luncheon in NYC, PR News honored the top PR campaigns of the past […]
On the long-awaited date that was once seen as “the future,” brands are getting their name out there by capitalizing on love for a movie.
Southwest Airlines’ social business org chart.
It’s been said a picture is worth a thousand words. But how much is that Instagram picture you just posted worth to your brand—whether it’s your corporate or personal account?
As many brands finding their way in social, Southwest Airlines tested a lot of things to see what would stick. We didn’t start with a strategy. Instead we started with a conversation.