Without a thorough promotional strategy, your content might as well be locked away in a leather-bound diary.
There is no better storyteller for a company than its employees. Here are some tips for making employees great storytellers on social media.
To help you decide if you should participate in this dawn of live streaming apps, Erika Kauffman of agency 5WPR and a speaker at PR News’ Oct. 5 Social Media Summit in New York, answers three questions that may be on your mind while downloading the Periscope app.
The Wing Luke Museum of the Asian Pacific American Experience partnered with Copacino+Fujikado to drive attendance to its Bruce Lee exhibit.
WhatsApp’s 900 million monthly active users milestone and a look at some demographics showing who is using messaging apps should be enough to convince communicators that if they have any interest at all in reaching young Americans they are going to have to figure out how to integrate this channel into their communications programs.
Signs of the times: Jeb Bush goes on the offensive, attacking Donald Trump, but does so with a video on the Internet. Trump returns serve via Twitter and Instagram. Blue Bell Creameries, founded in 1907, goes all-out on social media to hail the return of Blue Bell Ice Cream to shelves in select markets after […]
Human Rights Campaign’s Maureen McCarty, who will be discussing millennial content consumption trends at PR News’ Social Media Summit in New York on Oct. 5, shares some insights into her efforts to communicated with this key demo.
Good communicators know the rules of what and what not to do on Twitter. But let’s assume a bad tweet has escaped out into the world. How do you recover?
To ease your burden when beginning to plan multi-platform audience campaigns, we asked Jennifer Brain-Mennes how she begins thinking about multi-platform audience campaigns, what is the toughest hurdle and how Post’s campaigns are measured.
There’s no denying the three pillars of social media metrics: engagement, reach and conversions. Prioritizing and classifying them, however, is no small task.