Social Media


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4 Lessons PR Pros Can Glean from Justin Timberlake’s Media Mash-Up

Timberlake’s new album The 20/20 Experience sold 980,000 copies in its first week, in part thanks to these four ways he stoked the public.  | MORE »

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Brands Channel Social Media To Support a Cause

As arguments regarding the Defense of Marriage Act (DOMA) dominated the news cycles this week, several brands immediately took to social channels to chime in on the issue and give a boost to their brands in the process. | MORE »

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9 Strategies for Building Brands and Attracting Fans on Social Media

At PR News’ One-Day Bootcamp for Emerging PR Stars, Christine de la Huerta, VP at RBB Public Relations, and Chris Smith, senior VP, enterprise social media marketing, Bank of America, provided a range of ways to build a brand’s social media presence. | MORE »

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4 Ways to Enhance Your PR Efforts on LinkedIn

Upgrade of social network will enable communicators to expedite the search process and locate more tailored content.  | MORE »

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How to Protect Your Brand from a Twitter Hacking

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it is next on hackers’ hit lists. | MORE »

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Video: The Biggest Trends and Challenges in Nonprofit PR

Marla Martin, communications manager at Florida Realtors, discusses the biggest trends and challenges of nonprofit PR with PR News group editor Matthew Schwartz. | MORE »

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Media Relations on Twitter: a Risk Worth Taking

Douglas Brundage, chief digital strategist at the Gansevoort Hotel Group, explains how PR pros can use Twitter to connect with the media. | MORE »

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Video: Dallas Lawrence on Crisis Management

Dallas Lawrence, chief global digital strategist for Burson-Marsteller, describes how brands can determine whether or not they’re actually enduring a crisis and what their first steps should be. | MORE »

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Christine de la Huerta of RBB Public Relations Discusses Visual Storytelling

Christine de la Huerta, VP at RBB Public Relations, shared some stats regarding visual storytelling.  | MORE »

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Choosing the Right Tools to Build Your Social-Media Presence

Ketchum’s Alex Cecala provides a few pointers on how to pick the best social-media tools for your brand. | MORE »

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