Social Media


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Give Back Component, Authenticity Keys To Reaching Powerful Millennials

A generation actively engaged in consuming and influencing, Millennials prefer to align their buying power with causes. | MORE »

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Case Study: Neo-Classic PR Stunt Parodies New York Art Museums, Driving Awareness of Conan’s Return to the Big Apple

For communications pros, comedy is serious business. Just ask the PR/marketing team that engineered the New York Museum of Conan Art. | MORE »

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Facebook’s $tock May Have Dipped, But Not Social Media’s Value to PR

From a business point of view, it’s been a rough time for some prominent social media companies—but don’t let that stop you from utilizing the platform as a PR tool. | MORE »

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Tip Sheet: The Mobile Mix—PR Outreach Anytime, Anywhere

In developing any PR program, it’s important to consider that your audience spends a great amount of time on a laptop, smart phone or tablet. | MORE »

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How to Gain Credibility—From Blog to eBook

There’s something about being a published author that give instant credibility to the author. Here’s how to write and publish an eBook while repurposing the content for numerous other platforms. | MORE »

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Tip Sheet: Advise Your CEO to Take the Social Plunge

Research shows that the public is more receptive to a company whose CEO is on social media. So what’s taking your CEO so long? | MORE »

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Case Study: Rocky Mountain High: PR Puts the Pedal to the Pavement In Executing a Multi-Stage, 500-Mile Pro Cycling Race

After a 25-year absence, professional cycling returned to Colorado, backed by a fully integrated event campaign featuring media relations, social media and a popular digital app. | MORE »

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Handle With Care: Communicating Social Media Metrics to Your Chief Executive

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business. | MORE »

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Olympic Sponsors’ Inspiration Wins Gold at ‘Social Games’

While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement. | MORE »

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Measuring Visibility, Engagement & Influence: Generate Metrics That Matter

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite. | MORE »

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