Social Media


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Charting the Industry: How Big is Big Data for PR Execs?

With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics. | MORE »

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As the NLRB Cracks Down, It’s Time For a Refresh on Social-Media Policy

The National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work. | MORE »

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CaseStudy: Tweets On a Plane: American Airlines Flies High with Masterful Response to Alec Baldwin’s ‘Words’ Rant

When the "30 Rock" actor tweeted his displeasure with AA’s flight attendants, the airlines followed its crisis response plan to the letter—with a few exceptions. | MORE »

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As Social Media Evolves, Facebook May Hold the Most Promise for the Future

Facebook allows consumers to help shape a brand’s narrative. What could be better than that? | MORE »

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Case Study: Facebook Enables Technology Company to Overcome Fragmented, Top-Down Internal Communications

When Diversified Information Technologies had trouble with internal communications, it turned to Facebook. Guess what: The social network has replaced the company’s intranet as the internal platform of choice. | MORE »

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Twitter 2.0: Move Past Reactive Mode and Into Proactive Storytelling

Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013. | MORE »

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Case Study: Clorox and Ketchum Clean Up With Crowdsourced and Influencer-Driven Content—Resulting in E-Book Bestseller

How does a brand connect with first-time moms? If you’re Clorox, you tap social media to collect thousands of time-saving tips. | MORE »

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Q&A: Storytelling for the Small Screen Turning into Big Prospects for PR Execs

Edelman’s Steve Rubel talks about how PR pros can accelerate their mobile-media efforts. | MORE »

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When Your Best Impression is Your Worst: Metrics Beyond the Obvious

And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros. | MORE »

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Biggest PR Blunders of 2012: Cultivate Communities Now to Mitigate a Crisis Later

There were many high-profile PR crisis in 2012. Some were handled with aplomb, while other responses left much to be desired. In all cases, there were some key lessons learned. | MORE »

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