Social Media

10 Tips for Telling a Story That Engages Audiences

September 29th, 2014 by

Good PR communications isn’t just about sending a message; it’s about telling a story. Here are some tips to make your PR messaging read more like a good story.

Abandon ‘Platform-First’ Approach to Social Media

September 29th, 2014 by

Much of the PR industry’s social media dialogue focuses on a platform-specific approach. However, I’m afraid that—amidst all these Facebook plans, Twitter strategies and Pinterest campaigns—PR executives and communicators have found themselves astray from truly strategic thinking.

Giving Your Stories a Sharper (and Bigger) Reach

September 29th, 2014 by

By blending the benefits of earned placement with the strengths of owned media, content marketing can provide a unique opportunity to engage with an audience.

Communicators’ Challenge: Fresh Ideas at Legacy Brands

September 29th, 2014 by

The yearlong process of getting Wells Fargo Stories up and running speaks to the challenges that senior communicators working for legacy brands sometimes face when they want to introduce new PR programs, particularly in the digital space.

The ‘Facebook-Loses-Its-Coolness’ Narrative Continues, and Ello Looks to Take Its Place

September 26th, 2014 by

There’s no telling if Ello—or any other social media network—will ever unseat Facebook in mainstream popularity. But pronouncements like Ello’s stand against data trafficking will certainly help its case, especially amongst jaded Facebook abandoners.

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4 SEO Tips to Maximize the Impact of Your Content

September 25th, 2014 by

Mike Samec of Gibbs & Soell will be leading a PR News SEO workshop on Oct. 10, and as a preview offers four tips for PR pros to produce content that Google’s search algorithm will favor.

#X Marks the Spot for AT&T Campaign Against Texting While Driving

September 24th, 2014 by

AT&T’s “It Can Wait” campaign demonstrates that—for brands that want to be associated with safety and sound thinking—a one-shot deal won’t suffice.

Recruiting the ‘Richmeister’ as Pitchman Backfires on State Farm

September 23rd, 2014 by

State Farm, which promotes immunizations awareness as a way of preventing the spread of viral diseases, probably should have been aware of Rob Schneider’s stance on vaccinations before they launched the ad campaign.

4 Questions That Lead to a Successful SEO Strategy

September 22nd, 2014 by

Before you get into the nitty-gritty of SEO, there are some fundamental questions that PR pros need to ask themselves.

Social Media: Companies Wade Into the Talent Pool

September 22nd, 2014 by

Companies of all stripes are scrambling to recruit, hire and retain social media talent. That encompasses people well versed in content creation, SEO, design, video and several other disciplines that are not in the traditional PR mold.