Social Media

Facebook Cracking Down on Fake News and Hoaxes

January 21st, 2015 by

On Tuesday, Facebook announced an effort to clamp down on “hoaxes” and fake news stories, which are known to spread rapidly through the network’s more than 1 billion users. What does this mean for PR and communications professionals?

Want to Build Your Social Media Presence? Ignore Some of Those ‘Best Practices’

January 20th, 2015 by

As keynote speaker at PR News’ Feb. 11 Google Conference, Sean Gardner will share practical tips on how he builds his social presence and discuss why focusing on yourself and your own message can be self-defeating.

7 Ways You Can Write a State of the Union-Worthy Speech

January 20th, 2015 by

Tonight, President Obama will deliver his sixth State of the Union address in front of Congress. With millions watching, it’s an unprecedented PR opportunity for the president. Here are seven tips for making sure that when it’s your turn to give an important speech, you’ll have a good script in hand.

Better Use of Data Analytics a Major Theme at CES ’15

January 19th, 2015 by

While PR executives in the tech sector have attended CES for years, the increasing ubiquity of high technology throughout multiple markets—not to mention how to wed a message to wearable technology—means that non-tech PR execs should consider attending CES.

A New Frontier for Brand Advocacy

January 19th, 2015 by

A brand’s reputation no longer is driven solely by paid content and messaging, but by relationships informed by all stakeholders involved with the organization.

A Decline in Engagement

January 19th, 2015 by

Consumers dial back the amount of time spent on the telecom companies’ social channels, primarily due to a drop in Facebook interactions.

Google Shows Brands How to Include Social Profile in Search Results

January 16th, 2015 by

Google now includes links to brands’ non-Google+ social network accounts in Knowledge panels. But it’s not automatic.

Facebook Rolls Out ‘Facebook At Work’

January 14th, 2015 by

With Wednesday’s release of Facebook At Work, companies may no longer have an excuse to forbid their workers from communicating and cultivating relationships via Facebook.

5 SEO Tips to Help Your Content Stand Out from the Competition

January 14th, 2015 by

Crafting great digital content is only half the battle. You also have to make sure that people who may be looking for your content can find it, and the best way to do that is through SEO.

4 Social Media Highlights from Oregon and Ohio’s College Football National Championship

January 13th, 2015 by

The College Football Playoff National Championship game set social media off, with hashtags #NationalChampions and #OREvsOSU dominating through the night and into this morning. Celebrities and athletes from all over used social media to express their support for their favorite team. Of course, brands got involved as well.