Social Media


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Video: How to Create an Authentic Presence on Twitter

Douglas Brundage, chief digital strategist for Gansevoort Hotel Group, says that it’s critical to follow and engage with those make sense for your brand—not necessarily just those that have the most reach.  | MORE »

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3 Questions for Measurement Hall of Fame Inductee Katie Paine

Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards. | MORE »

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2 Tips for PR Pros to Add Vine to the Communications Mix

Just four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform. | MORE »

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6 Tips for Perfecting Press-Release Headlines

A press release headline is often where the first impression is made on journalists and readers.  | MORE »

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Our Favorite Vines: Video From the Social Media Icon Awards

Watch the audience’s Vine videos from PR News’ Social Media Icon Awards on April 17 in New York City.  | MORE »

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Authenticity Key to Survival on Social Channels, Say Digital Leaders at PR News’ Big 3 Conference

More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations. | MORE »

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2013 SOCIAL MEDIA ICON AWARDS – Winners and Honorable Mentions

  SOCIAL MEDIA ICON AWARDS 2013PR News on Wednesday celebrated social media in public relations during PR News' Social Media Icon Awards Luncheon at the Grand Hyatt in New York City. The winners and honorable mentions … | MORE »

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In Wake of Boston Bombings, Brands Should Indicate How They Intend to Help

Brands shouldn’t go ‘off the radar’ on social channels but they also need to take a major pause before they hit the Send button.  | MORE »

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Measuring Influence Requires More than Counting Social Media Followers

Influence is more than the number of friends and followers, or other quantitative metrics, says Margot Sinclair Savell.  | MORE »

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Retooling Social Media Metrics To Provide Real, Actionable Insights

Tracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions. | MORE »

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