Social Media

Two New Arrows for Your Public Relations Quiver

December 22nd, 2014 by

As the PR field continues to undergo dramatic change, communicators should consider how they can broaden their approach beyond traditional reporting and take advantage of face-to-face events and native advertising (or branded content).

6 Ways PR and Content Marketing Should Collaborate

December 16th, 2014 by

For a cohesive and integrated program, it’s necessary for both PR and content marketing to collaborate in order to create a comprehensive marketing plan that will improve an organization’s market awareness and increase lead generation and nurturing capabilities.

To Promote Taken 3, Liam Neeson Will Endorse Your Skills on LinkedIn

December 15th, 2014 by

Ahead of the release of the Taken 3, 20th Century Fox set up a contest on LinkedIn that takes advantage of the platform’s endorsement feature, which allows users to vouch for each other’s proficiency at certain skills.

Avoiding the PR Trap

December 15th, 2014 by

Doug Spong talks about what it takes to become a PR leader and the key lessons he imparts on his PR team.

Integrity Critical in Owned Media Era

December 15th, 2014 by

While many brands have invested heavily in owned-media, it’s not all rainbows and unicorns for PR teams looking to own the mantle of official corporate storytellers.

Instagram Hits 300 Million Monthly Users, Surpasses Twitter

December 11th, 2014 by

Instagram is a simple, easy-to-use way to reach an interested audience. For those PR pros who are still weary about joining Instagram—that is, if there are any of you left out there—here are 5 reasons to get your brand or organization on the platform.

6 Steps to Tie Social Media to Business Outcomes

December 10th, 2014 by

Senior leaders and clients want to see a return on their public relations investments. This is particularly true with their social media spending, as its remains difficult to quantify exactly how an engaging social presence benefits the bottom line.

2014 PR People Awards: Social Media Professional of the Year

December 9th, 2014 by

Winner: Tim Haran, Director of Social Media, USANA Health Sciences The vast majority of Tim Haran’s social media content isn’t assigned, and two-thirds are the direct result of his enterprising nature. Haran has helped build… Continued

2014 PR People Awards: Public Affairs/Government Communicator of the Year

December 9th, 2014 by

Winner: Tim Ryan, General Manager at Sawyer Miller Weber Shandwick Across the Weber Shandwick network, Tim Ryan is the go-to expert when it comes to campaigns designed to help consumers make informed healthcare choices. He… Continued

2014 PR People Awards: PR Professional of Year: Nonprofit/Association

December 9th, 2014 by

Winner: Lauren Lawson-Zilai,  Director of Public Relations and National Spokesperson, Goodwill Industries International Lauren Lawson-Zilai designs and directs the public relations strategy for Goodwill Industries International, a leading nonprofit provider of job training programs and… Continued