Social Media

Marketers to Tap Journalists for Content

February 9th, 2015 by

As companies start to shift from “storytelling” to “storymaking,” or creating organic content that didn’t originate from a slideshow or press release, they have another option to consider: the proliferating number of branded content studios designed to help companies tell their stories.

The Google Trail

February 9th, 2015 by

PR and marketing executives fail to use myriad Google channels when they seek to boost their communications strategies.

Coming Soon to Google Search—Your Tweets

February 6th, 2015 by

In a few months, non-Twitter users are going to be seeing plenty of tweets through their interactions with Google search.

After Facebook, Instagram Tops Social Media Use Among African-Americans and Latinos

February 3rd, 2015 by

The Pew study found that 38 percent of African-American adults and 34 percent of Latino adults on the Internet use Facebook’s photo sharing service, as opposed to only 21 percent of white adult Internet users.

PR Insider: Squeezing Your 2015 PR Necessities into a Carry-on

February 3rd, 2015 by

The measure of a good traveler is how lightly he or she travels. Forget the excess baggage of 2014. Here is a notable short list for PR pros to keep in mind for 2015.

Nationwide Defends #MakeSafeHappen Super Bowl Ad About Child Deaths

February 2nd, 2015 by

Nationwide Insurance’s Super Bowl ad featured the ghost of a young boy narrating scenes in a life he didn’t get to live because of an accident, and critics didn’t take kindly to it. Still, if you subscribe to the “no such thing as bad publicity” dictum, the spot was a win for the insurer.

Feel Me, Touch Me, Read Me: Print Remains Valuable

February 2nd, 2015 by

JCPenney’s decision to revive its print catalog is a stark reminder to PR pros that—despite the digital lurch throughout most business sectors—print remains a viable marketing tool.

3 Super Bowl Messaging Strategies for Brands That Didn’t Buy a TV Ad

January 30th, 2015 by

With so many other avenues—namely, social media—available to reach the football audience, brands have started to look beyond TV commercials to capitalize on the big game. Let’s take a look at three ways brands and organizations are engaging the Super Bowl audience without shelling out millions of dollars to NBC.

5 Ways to Improve Google Search Rankings for Your Content

January 29th, 2015 by

Here are some tips to achieve better search results for your brand’s content.

Snapchat Introduces ‘Discover’ Storytelling Platform for Brands and Media Partners

January 28th, 2015 by

Snapchat’s “Discover” is a new feature which gives brands and media companies the opportunity to publish content on the app. It’s the biggest change to the platform since its introduction in 2011, and it’s a welcomed one for PR and communications pros.