As the PR field continues to undergo dramatic change, communicators should consider how they can broaden their approach beyond traditional reporting and take advantage of face-to-face events and native advertising (or branded content).
For a cohesive and integrated program, it’s necessary for both PR and content marketing to collaborate in order to create a comprehensive marketing plan that will improve an organization’s market awareness and increase lead generation and nurturing capabilities.
Ahead of the release of the Taken 3, 20th Century Fox set up a contest on LinkedIn that takes advantage of the platform’s endorsement feature, which allows users to vouch for each other’s proficiency at certain skills.
Instagram is a simple, easy-to-use way to reach an interested audience. For those PR pros who are still weary about joining Instagram—that is, if there are any of you left out there—here are 5 reasons to get your brand or organization on the platform.
Senior leaders and clients want to see a return on their public relations investments. This is particularly true with their social media spending, as its remains difficult to quantify exactly how an engaging social presence benefits the bottom line.
Winner: Tim Haran, Director of Social Media, USANA Health Sciences The vast majority of Tim Haran’s social media content isn’t assigned, and two-thirds are the direct result of his enterprising nature. Haran has helped build… Continued
Winner: Tim Ryan, General Manager at Sawyer Miller Weber Shandwick Across the Weber Shandwick network, Tim Ryan is the go-to expert when it comes to campaigns designed to help consumers make informed healthcare choices. He… Continued
Winner: Lauren Lawson-Zilai, Director of Public Relations and National Spokesperson, Goodwill Industries International Lauren Lawson-Zilai designs and directs the public relations strategy for Goodwill Industries International, a leading nonprofit provider of job training programs and… Continued