Winners: AT&T with FleishmanHillard – AT&T’s Social Newsroom and MasterCard – The MasterCard Engagement Bureau: Brand Publishing Around the World AT&T with FleishmanHillard – AT&T’s Social Newsroom From passive to active. From corporate to social.… Continued
Winner: Capitol Media Partners – Bowe Bergdahl’s Platoon Members Speak In May 2014, President Obama held a White House Rose Garden ceremony to celebrate a prisoner swap that brought home U.S. Army soldier Bowe Bergdahl,… Continued
Winner: U.S. Chamber of Commerce – Redesign or Bust: The Story of the U.S. Chamber of Commerce Website Redesign Representing the interests of more than 3 million businesses of every size and sector, the U.S.… Continued
Winner: Sway Group – Energems Chocolate Energy Energize Facebook Community Energems Chocolate Energy are bite-sized, hard-coated gems made with delicious chocolate that contain caffeine, B vitamins, Suntheanine and a unique energy blend. The product is… Continued
Winner: Marina Maher Communications – Head & Shoulders “Season of the #Whiff” Striking out is probably the last thing you’d want to associate with a product launch. But when Head & Shoulders, the official shampoo… Continued
Winners: Clever Girls Collective – #Batkid Saves San Francisco and Taylor Strategy – Taco Bell Shakes up the Breakfast Routine #Batkid Saves San Francisco Clever Girls Collective created a social media plan for Make-A-Wish Greater… Continued
Only about 30% of all socially active brands have an Instagram profile, so now is the time for public relations professionals to work with clients on strategies to incorporate the platform into communications strategies
As digital communications starts to eclipse traditional media channels, PR pros must learn a whole new set of disciplines in order to demonstrate their value.