Social Media & SEO

Brands are tapping influencers at an unprecedented rate. Yet influencer marketing is far from worry-free. Jennifer DelVecchio, entertainment marketing lead at The Coca-Cola Company, and Tracy Del Moral, director of marketing at OshKosh B’gosh, discussed working with macro-influencers and micro-influencers, respectively, during a panel at the Social Shake-Up Show.

A pair of speakers during the afternoon general session of the Social Shake-Up Show offered advice about social marketing and entrepreneurship that resonated with the audience despite it being a bit unconventional.

The Social Shake-Up has a reputation for shaking up assumptions. In that respect, opening keynoter Brian Fanzo, a change evangelist with a passionate speaking style, did not disappoint. While he praised the ability of social media to connect people globally, his message contained plenty of low-tech ideas as well as a call for Shakers to put the social back into social media.

“Crisis” can mean different things to different groups says Dan Kneeshaw, Walmart’s senior director of global associate communications, digital and enterprise initiatives. Kneeshaw spoke on “When All Hell Breaks Loose,” a panel focusing on how brands mitigate crisis on social media, at the 2018 Social Shake-Up Show in Atlanta. Here are three steps to effective crisis management that Walmart holds close.

Most people these days turn to Twitter to find out what’s going on in the world. And the challenge most brands face is how to capture consumers’ attention in a crowded timeline. Get the inside scoop on how you can break through oversaturated feeds to connect with audiences in a meaningful way.

We take a look at food influencers and find that consumer engagement with their posts was down nearly 50% in the first quarter of 2018. Once again our data partner Shareablee provides the data exclusively to PR News.

Any time you search on Google, more than half of the returned results are links to social profiles. That’s why when you’re trying to increase your brand’s search relevancy online, you should focus your efforts on your social channels as well as your owned sites. Jon Chang, digital marketing director at Kickstarter and a speaker at this week’s Social Shake-Up Show, shares some tips and tricks for improving SEO via social media, primarily to increase your engagement.

Twitter got out in front of its own crisis, emailing its business customers about a bug that stored account passwords, unmasked, in an internal log. The bug left Twitter passwords exposed, and visible, to everyone within the company. Still, its statements raised a few important questions.

The preponderance of fake news has taken its toll on the reputation of brands, governments and the media. Still, it’s prompted all three to strengthen their communications and raised the quest for accuracy, particularly amongst journalists. On the other hand, with media revived, the amount of content can be overwhelming. PR can break through the clutter by communicating more, not less.

At its annual F8 Facebook Developers Conference, Facebook announced a number of new features and products, including Instagram group video, more privacy and anti-bullying precautions, language translation for Messenger and—perhaps most buzzed-about—a new online dating service. We asked seven social media experts to give us their impressions of what’s coming next from Facebook.