Social Media


avatar

Case Study: Clorox and Ketchum Clean Up With Crowdsourced and Influencer-Driven Content—Resulting in E-Book Bestseller

How does a brand connect with first-time moms? If you’re Clorox, you tap social media to collect thousands of time-saving tips. | MORE »

Comments Off

avatar

Q&A: Storytelling for the Small Screen Turning into Big Prospects for PR Execs

Edelman’s Steve Rubel talks about how PR pros can accelerate their mobile-media efforts. | MORE »

Comments Off

avatar

When Your Best Impression is Your Worst: Metrics Beyond the Obvious

And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros. | MORE »

Comments Off

avatar

Biggest PR Blunders of 2012: Cultivate Communities Now to Mitigate a Crisis Later

There were many high-profile PR crisis in 2012. Some were handled with aplomb, while other responses left much to be desired. In all cases, there were some key lessons learned. | MORE »

Comments Off

avatar

With Pinterest for Businesses, PR Pros Can Put Another Social Site on the Board

Pinterest is now making itself more responsive to brands and businesses. Here’s how to take advantage of the new tools. | MORE »

Comments Off

avatar

7 Principles for Building Buzz Equity, And Don’t Forget the 3 S’s

Use one or more of these buzz tenets and you just might have a truly viral campaign, with over-the-top audience engagement. | MORE »

Comments Off

avatar

CaseStudy: Bounty’s Valentine to Teachers Results in Spotless Classrooms and Improved Learning Environments

The venerable P&G brand engineered a community outreach campaign that brought together 25,000 volunteers and 430,000 students. | MORE »

Comments Off

avatar

Instagram Picks Up Steam as an Engagement Tool—and the Press Digs It

The mobile photo editing app is fast becoming a major conversation platform among PR pros, and a way to reach journalists. | MORE »

1 Comment

avatar

Taking Sides: With Issues PR, The Medium Is the Message

While digital and social media has changed how audiences are reached, one thing remains constant: The messaging has to be spot on. | MORE »

Comments Off

avatar

Case Study: Clorox, Ketchum Use Online Influencers—and Twitter, Facebook and YouTube—to Make a Healthy Difference

A campaign driven mainly by digital PR and social media led to 500,000 children receiving viral health checkups. | MORE »

Comments Off