Social Media


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Heed Murdoch’s Warning with These Facebook Alternatives

Here are three under-the-radar social networks that are gaining traction. Get to know them now in case Murdoch’s prediction becomes a reality. | MORE »

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Writing Bootcamp: Storytelling and Editing are the Pillars of Successful PR Communications

Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.  | MORE »

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Pin-spiration: Discovering Recipes (and Brand Advocates) Through Pinning Bloggers

Pinterest has opened the door to discovering hundreds of creative food-focused bloggers, each with his or her own unique style and taste.  | MORE »

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Hertz Links PR and Customer Service As Social Channels Grow

Last summer, the car rental company rolled out a new dashboard that integrates its social channels into customer service. | MORE »

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SMBs Boost Spending on Digital Marketing; Facebook & Fans Worth About $174 a Clip to Consumer Brands

Two thirds of small businesses plan to invest as much — or more — on digital marketing in 2013. The value of a Facebook fan has increased 28% since 2010. | MORE »

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3 Ways to Convince C-level Executives to Invest in Social

Here’s how to convince your boss to back social spending. | MORE »

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PR Expert Weighs in on McDonald’s Charles Ramsey Tweet

To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event. | MORE »

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4 Video Trends that are Critical for PR Pros

As YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform. | MORE »

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4 Ways to Manage a Celebrity Tantrum on Twitter

Rainn Wilson got even with USAirways on Twitter when his connecting flight departed earlier than scheduled. | MORE »

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List of Most Reputable Companies Has a Few Surprises; Demographics Determine Social Media Activity PR Job Satisfaction

Forbes recently released data from its 2013 Most Reputable U.S. Companies report. | MORE »

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