Social Media


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Good News Trumps Bad for Social Media Stickiness

New research confirms the notion of tailoring the audience’s needs before your brand’s, while communicating positive messages. | MORE »

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As Masters of Earned Media, PR Pros Make for Natural Digital Storytellers

Rishad Tobaccowala saw the future of digital while many communicators were still making the transition from AOL to their Yahoo email accounts—let alone gmail. This pioneer in digital marketing was on the vanguard of the … | MORE »

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Cross-Promotion is Key to Pinterest Success

Erica Campbell, director of social media at homes.com, talks to PR News about Pinterest success and the importance of cross-promotion. | MORE »

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The Biggest PR Trends from 2013 SXSW

Melissa Todisco, VP at Hunter PR, provided PR News with some boots-on-the-ground coverage from this year’s gathering in Austin.  | MORE »

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Pinterest Answers PR Pros’ Prayers With Offer of Analytics

Pinterest’s new Web Analytics gives website site owners insights into how people are interacting with pins that originate from their sites. | MORE »

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#SMW13 New York: 6 Tips to Social Media Success

At Social Media Week New York, experts from a variety of industries to discuss lessons learned from Hurricane Sandy and best practices for social media campaigns in 2013.  | MORE »

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Lack of Localization Impedes Communications Campaigns

Localization is becoming increasingly vital to business success but few communicators are set up to achieve this aim. | MORE »

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9 Tips To Enhance Your Content Marketing

As communicators, we are all doing content marketing now—here’s how to do it better.  | MORE »

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What Facebook’s Newest News Feed Means for PR Pros

Facebook’s altered its News Feed Thursday, making images bigger and standardizing the feed across mobile devices and desktop computers.  | MORE »

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Krisleigh Hoermann of the American Heart Association Talks Facebook

PR News Editor Scott Van Camp caught up with Krisleigh Hoermann, social media strategist at the American Heart Association, at the Feb. 27 Digital PR Summit in San Francisco, to discuss the AHA’s Facebook strategies. | MORE »

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