Social Media

Case Study: Real Estate Company Homes in on Paid-Earned Model

October 27th, 2014 by

For several years after its debut, Facebook was viewed by brands and organizations as a relatively cost-effective way to promote their products and services. Companies could run branded Facebook pages—without necessarily dropping a lot of coin for Facebook advertising—and watch the needle move. Case in point: Hudson & Marshall, which is one of the nation’s top real estate auction companies specializing in bank-owned foreclosure listings.

Infographic: Have You Ever Heard of Google Helpouts?

October 24th, 2014 by

For all its problems, the Internet is an amazing repository of information. One service that builds on the use of the Web as a place to find answers is Google Helpouts, which allows users to share expertise in real-time via live video on mobile devices or computers.

Facebook’s Mark Zuckerberg Can Speak Fluent Mandarin

October 23rd, 2014 by

Mark Zuckerberg showcased his Chinese skills on Wednesday to the amazement of a crowd at Beijing’s Tsinghua University, conducting a 30-minute Q&A session entirely in Mandarin.

4 Ways to Write and Manage Your PR Content With Google in Mind

October 21st, 2014 by

Only if you create content with Google’s search algorithm in mind as the first processor of your content can you reach human beings on the other side of your screen.

Twitter’s ‘Fabric’ to Offer Olive Branch to Developers—and PR Lesson for Communicators

October 21st, 2014 by

By offering a new suite of tools that should make things easier for developers, Twitter is ripping a page out of PR 101: building relationships and cultivating goodwill with partners who can help to boost the brand and put more fannies in the seats.

Tumblr Extends TV’s Reach Beyond the Tube

October 20th, 2014 by

For marketers who work with TV—especially those pining over Tumblr’s millennial-dominated audience—a Tumblr collaboration can deliver a different, lasting way of extending a show beyond it’s standard runtime.

Traditional PR Tools Retain Importance in the Digital Era

October 20th, 2014 by

So much of the communications practice is dedicated to understanding, deploying and mastering digital communications tools. But it turns out that traditional principles still pack a significant PR punch.

How Social Media Is Altering IR/PR

October 20th, 2014 by

Shareholders are the foundation of any publicly traded company, and communicating with them has changed dramatically because of the Internet and the social Web.

Coca-Cola Stirs Up Its Communications Via World Cup

October 20th, 2014 by

As an official sponsor of the FIFA World Cup, the Coca-Cola marketing campaign for the 2014 FIFA World Cup Brazil was built upon the notion that the competition is the “World’s Cup,” with the goal to create the most inclusive, engaging and participatory Coca-Cola World Cup campaign to date.

Pre-Halloween Infographic: Skittles Tops List of Most Influential Candy Brands on Twitter

October 17th, 2014 by

If you want to make your home the No. 1 destination in your neighborhood this Halloween, then load up on Skittles. According to social analytics provider StatSocial, the Mars Inc.-owned treat is the most influential candy brand on Twitter.