There are few places on the Internet louder than YouTube. So when Unilever tapped Weber Shandwick to help it completely take over hair care on the platform, the partners had their work cut out for them.
The astronomical number of Facebook’s daily video views will lure brands, particularly as the company continues to develop new and engaging ways for them to put video ads in front of Facebook’s global users.
In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face.
No matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.
With the holidays upcoming we asked Shareablee to look at the consumer goods industry’s social engagement.
Social media is like a megaphone. It can broadcast the good, and it can turn whispers of discontent into yells that millions can hear.
Here are some thoughts to consider when starting a video project from scratch.
In the six years that PR News has inducted honorees into its Hall of Fame as part of the Platinum PR Awards, only the most iconic and time-tested campaigns have made the cut.