It’s always better to catch a potential crisis when it’s on the horizon rather than having to clean up the inevitable mess once the crisis hits. Sometimes, however, a crisis is inevitable. In those instances, says John Young, social business advisor at Southwest Airlines, having a real-time crisis strategy across departments is key.
Social Media & SEO
How Color Choice and Grid Layout Can Influence Engagement on Brands’ Instagram Feed
June 5th, 2018 by Seth ArensteinIt’s far from a secret that Instagram is a visual channel. Still, some communicators use color palettes, grid layouts and themes to boost engagement on their Instagram feeds. For apartments.com AVP of social media Erica Campbell Byrum, color choice and layout are critical to crafting an Instagram personality that consumers will recognize and engage with at high rates.
Why Facebook’s New Data Transparency Threatens Its Advertising Platform
June 4th, 2018 by Justin JoffeMuch of the platform’s effectiveness at gauging key personal insights is now contingent on users opting in to have that information shared. By assuming that users will consciously share any of their personal information with advertisers once they are given the keys to the gate, Facebook takes a huge risk, one that could alter the industry-leading effectiveness of its insights.
How to Turn YouTube Into an SEO Gold Mine for Your Brand
May 31st, 2018 by Sophie MaerowitzType any word into Google followed by the word “video” and you’ll see a number of YouTube links load at the top of your browser. That’s because YouTube is the world’s second-largest search engine next to parent company Google. And as such, it’s a crucial tool for communicators to leverage in their search engine optimization efforts, says Nati Katz, director of global agency Burson-Marsteller’s technology practice.
6 Steps To Master Instagram’s Algorithm
May 29th, 2018 by Hayley JenningsFor brands on Instagram, it might seem nearly impossible to compete with large corporations that can afford paid post after paid post in order to jump to the front of the line. But in reality, there are a few key ways to game the Instagram algorithm without breaking the bank.
Fewer See Internet as Good for Society
May 29th, 2018 by Seth ArensteinHardly anyone is suggesting abandoning the internet, though it’s probably not a bad thing for communicators and marketers, whose professional lives often revolve around digital communications, to appreciate a declining number of people see the internet as a good thing for society. The findings of a Pew poll might be more marked had it been conducted after Facebook-Cambridge Analytica come to light.
Top Business Influencer for Q1 2018 Inspires 266,000 Actions Per Post
May 29th, 2018 by Seth ArensteinElon Musk and Bill Gates have roughly the same number of social followers and posted nearly the same amount of content in Q1 2018. Yet each of Musk’s posts generated an incredible 266,000 consumer engagements, propelling him to the top of the quarter’s Business influencers’ list. Gates’ posts did well, at about 18,000 consumer engagements each.
Contact Information, Financial and Demographic Details Are Consumers’ Most Valued Data
May 29th, 2018 by Seth ArensteinWhat data do consumers value most? Another way of asking that question: What pieces of information about themselves are consumers least concerned about sharing with brands? A survey provides some surprising answers.
How Arby’s Dared to be Different on Social Media—And You Can Too
May 25th, 2018 by Hayley JenningsHow can communicators on social break through the timeline to create branded content that doesn’t feel forced or fake, but instead is fresh and fun—all while maintaining the organization’s voice? Arby’s tackled this problem by leveraging one of the greatest forces on the internet today: nerd culture.
How 4 New Facebook Groups Features Will Affect Online Community Management
May 24th, 2018 by Sophie MaerowitzAt PR News’ Social Media Awards Luncheon in New York, keynote speaker Jennifer Dulski, Facebook’s head of groups and community, hinted at a major announcement coming that afternoon from her division. Minutes later, the company announced via its blog four new features aimed at supporting communicators who manage Facebook Groups.