Social Media

3 PR Tips for Sharpening Your Social Media Content

January 5th, 2015 by

Communicating via social channels is hardly novel, of course, and PR pros are still grappling with melding their social messaging with the top-ranking search terms on Google or Bing.

PR Opportunities Abound in China

January 5th, 2015 by

The Chinese market is innovating in ways different than what we are used to in the west. Where we see boundaries, entrepreneurs in China envision new ways to combine social media and ecommerce.

Visual, Mobile Issues Confront Communicators in 2015

January 5th, 2015 by

As they wade into the 2015 pool communicators will be on the hook to show positive returns for a growing number of disciplines, ranging from online analytics to content marketing to mobile apps.

Less Is Not More

January 5th, 2015 by

A new survey corroborates what PR pros have heard for years, but not necessarily heeded: Social media platforms require constant attention.

Snapchat’s Coming Out Party

December 31st, 2014 by

This New Year’s Eve, on the video boards of Times Square, Snapchat will give a symbolic announcement of its arrival as a big-time social media player.

4 of the Best PR Stories in 2014

December 31st, 2014 by

The PR fails are easy to remember, the positive PR stories, not so much. But we jogged our memories to come up with a handful of examples of effective communications and solid messaging in 2014.

5 Rules for Creating Killer Content on Social Media

December 30th, 2014 by

Communicators are still trying to figure out how to create content for social media that will enhance media relations, boost brand visibility and—here’s the Holy Grail—tie social channels to sales lift.

‘Brands Saying Bae’ Pokes Fun at Companies Who Try to Sound Hip

December 30th, 2014 by

Incorporating slang on social media has always been popular. But at what point does talking the talk go too far?

Facebook’s ‘Year in Review’ Gets Decidedly Mixed Reviews

December 29th, 2014 by

It may have seemed like a good idea, at least on paper. Aggregate pictures and posts as a way to remind users of some of their milestones this past year. But the effort backfired miserably.

Pinterest Set to Open Promoted Pins to All Advertisers

December 29th, 2014 by

On New Year’s Day 2015, Pinterest will begin selling ad space on its platform to marketers, becoming the latest social media site to open the advertising floodgates on its sought-after audience.