Social Media


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Want to Succeed on Pinterest? Pin In Color

What are your favorite colors? Your answer may depend on how much your content gets shared on Pinterest.  | MORE »

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PR Pros Look to the Mommy Track To Jumpstart Brand Communication

This year there are 4.2 million moms who blog, up from 3.9 million in 2010, according to eMarketer.com. | MORE »

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Take Advantage of LinkedIn’s New Feature with These Video Tips

LinkedIn on Thursday launched its enhanced updates feature, which enables users to add images, documents and presentations to updates from the homepage.  | MORE »

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Facebook Doles Out Verification Badges, But Only to ‘Prominent’ Brands

Want one of Facebook’s new verification badges for your brand? First tip: Don’t bother asking for one. | MORE »

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SEC Rule May Boost Cooperation Between PR and Investor Relations

PR and IR execs have traditionally had a tenuous relationship. But that may be changing, albeit slowly. | MORE »

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Social Media Guidelines for Regulated Companies

The use of social media just got a little more relevant—and risky—for publicly traded companies. | MORE »

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4 Ground Rules for Sharing Social Metrics With Your CEO

Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics. | MORE »

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NASCAR Races Toward 1 Million Salutes on Twitter & Instagram

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick. | MORE »

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The No. 1 Way to Avoid Typos

Whether it’s an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes. | MORE »

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Case Study: Environmental Fight to Protect Snow Gets Major Assist From Celebrity Snowboarders And Data-Driven Report

Skiers and snowboarders are having an increasingly tough time finding new powder to master. The culprit? Climate change.  | MORE »

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