Social Media


Facebook’s Riff Could Be Your Brand’s Viral Video Factory

April 2nd, 2015 by

Riff, Facebook’s new collaborative video-making app, could be the solution for brand communicators looking to create a viral sensation.


How to Get Your Brand Started on Instagram [Infographic]

April 1st, 2015 by

This infographic demonstrates in a few simple steps how to get your brand set up on Instagram.

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6 April Fools’ Day Pranks From Brands That Actually Have a Sense of Humor

April 1st, 2015 by

Some brands put effort into being funny and seem to have decent comedic chops. Here is what six of them did for this April’s Fools Day.

blog writing

5 Tips for Writing Remarkable Blog Posts

March 31st, 2015 by

Whether you’re new to blogging, new to your company or are just refreshing your current strategy, building a dedicated readership and an online library of great content takes time and effort. Of course, the actual writing is where most of the work takes place, and it’s also where people tend to struggle most.


3 PR Lessons From Jay Z’s Tidal Launch

March 31st, 2015 by

Jay Z’s media strategy for his Tidal music service provides a veritable clinic for communicators who are looking for ways to make a splash when they announce new products and/or services.

Shooting for Brand Lift via March Madness

March 30th, 2015 by

The 2015 NCAA men’s basketball tournament heads toward the Final Four this weekend. But consumer brands have been scrambling to align their messages with March Madness since it started nearly two weeks ago.

Picture This: Retailers Flock to Instagram

March 30th, 2015 by

Brands and organizations of all stripes are starting to embrace Instagram, whose youthful user base grew to 64.2 million last year and is expected to top 100 million by 2018.

Using Inventive Messages to Inspire Young People

March 30th, 2015 by

The cause of science, technology, engineering and math, or STEM, is being embraced by a growing number of groups, including scientists and inventors.

The Week in PR: March 30, 2015

March 30th, 2015 by

McDonald’s seeks ‘Moments of Joy as sales’ slump.


5 Reasons Why Periscope and Meerkat Matter to PR Pros

March 27th, 2015 by

With more influencers and everyday users streaming everyday, it’s time for communicators to take a serious look at streaming.