Jump-starting a sense of urgency is vital, whether you want to initiate change or weather it. But urgency isn’t about speed. It’s about propulsion.
If you’re looking to create social media posts that move people to act, then consider the following tips to give your posts a greater chance of success.
Using social channels to communicate more directly with customers—and prevent any possible PR dust-ups—is just one way that brands and organizations can leverage the holidays to get their essential brand message out.
Chicago-based boutique PR agency Henson Consulting (HC) was tasked with expanding Food Network’s reputation by putting together the first-ever Food Network Concert at famed outdoor Chicago music venue Ravinia.
Halloween is big business. Really big business. The National Retail Federation estimates that Americans spend more than $2 billion on candy alone each year—after all, trick or treating is what the holiday is all about.
On Halloween, we grapple with our fears and anxieties and, for our enjoyment, transpose it by taking on and portraying what scares us ourselves. Still, there’s no enjoyment in being scared at work, especially for communications professionals who often work around delicate topics for sensitive clients.
It’s basic human nature—ingrained in us from birth—to make decisions about strangers the moment we encounter them. It happens whether we like it or not. Knowing what people first notice about you can mean the difference between success and failure.
Effective communication on social media requires proper planning and execution. Here are some basic rules for creating engaging messages.