Brands need to understand that a Facebook Live audience will be joining cold and that they are most likely going to be distracted. “Many brands have interpreted Facebook Live as being like TV and have taken a chat show approach to it,” says FleishmanHillard’s Chris Jackson. “Facebook Live and TV could not be more different.”
Social Media & SEO
Brands at Cannes: Timely Tools Put Social Influencers and Creators First
June 20th, 2018 by Justin JoffeJust three days in, the 2018 Cannes Lions International Festival of Creativity’s increased emphasis on influencers and creators can be felt everywhere. Cannes has made no secret of restructuring its nine staple awards, removing more than 100 subcategories. It also added categories, the net effect of which is an increased focus on the power of influencer-led storytelling. Following suit with the restructuring, two massive social platforms unveiled timely tools for advertisers and influencers.
6 Influencer Marketing Tactics From Logitech’s VP of Global Communications
June 19th, 2018 by Jim AlkonInfluencer marketing has become a key part of many communication strategies. But there’s a lot to consider to achieve the desired result. At PR News’ upcoming Social Media Summit in San Francisco, Logitech’s Krista Todd will provide some insights from the front lines in “Influencer Marketing: Activating Macro and Micro Influencers for Maximum Effect.” Here’s a sneak peek of some key session talking points.
7 Questions for Macy’s SEO Leader
June 18th, 2018 by Jim AlkonIn the upcoming Aug. 10 Social Media Summit session in San Francisco, “State-of-the-Art SEO: Your Content’s Not King If It’s Not on Page 1 of a Google Search,” Ali Haris, senior manager, SEO, at Macy’s, will share best practices for brands. Here’s a peek into what’s coming on Aug. 10.
Advice From Twitter on How to Win the Social Media Moment
June 15th, 2018 by Jim Alkon82% of people actively engage with brands on Twitter, so they want to hear from brands, says Nina Mishkin, brand and content strategy lead at Twitter. Brands, with their understanding of the flow of cultural conversations on Twitter, combine organic conversation with promoted messages in their strategy so they know when to pull the levers.
Haters on Twitter: When to Stay Silent
June 14th, 2018 by Justin JoffeTwitter may have a simple interface compared to other social platforms, but there’s still an awful lot of tact that needs to go into composing a comprehensive message in 240 characters or fewer. When your brand finds itself in the throes of a crisis, that tact can salvage and enhance your brand’s reputation.
IHOP’s ‘IHOb’ Campaign: Short Stack of Buzz-Building Tactics
June 11th, 2018 by Sophie MaerowitzIf the company’s primary goal was to raise awareness of its expanded menu through the campaign, it certainly succeeded. But cheeky campaign aside, the franchise is still known a pancake destination.
And since a short stack is typically made up of three pancakes, we thought we’d serve up three lessons communications professionals can take away from the campaign.
How 3 Brands Are Sounding the Call on Social for Pride Month
June 11th, 2018 by Hayley JenningsJune is Pride month, in which members of the LGBTQ community worldwide celebrate their identity and their right to live their life openly and love whom they choose. With the increase in social acceptance, more and more brands are throwing their support behind LGBTQ causes, not just through verbal support but through monetary donations as well.
The Big Rethink for Communicators Ready for Real Change
June 11th, 2018 by Diane SchwartzYou could feel the tension rising in the air, knocking out the aroma of coffee beans and herbal tea. Nancy had ordered a decaf-caf skim latte and the barista seemingly got it wrong. She stormed… Continued
How to Ease the C-Suite’s Fear of Podcasting and Other Advice for Podcast Rookies
June 7th, 2018 by Hayley JenningsOn average, podcast listeners tune in to 11 hours of podcasts a week, according to Jason Hoch of HowStuffWorks.com (which of course has its own podcast). So, it’s no wonder companies around the world are jumping on board.