Social Media


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How to Avoid Talking to Yourself on Facebook

Morgan McLintic, executive vice president of LEWIS PR and PR News Next Practices Annual Conference presenter, weighs in on Instagram video and what it takes to grow a community on Facebook. | MORE »

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No Heat Loss: 5 Steps to Keep Momentum After the Big Game

The Miami Heat beat the San Antonio Spurs last night in dramatic fashion to claim its second consecutive NBA championship, and increased global awareness of the towering image of star LeBron James first, and its own team brand second. That’s a lot of No. 6 jerseys and, ultimately, boosts in CPMs for Heat games on TV. | MORE »

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Facebook Rolls Out Instagram Video

Facebook on Thursday introduced video for Instagram, which the company acquired last year for $1 billion. While the announcement came as little surprise to reporters and bloggers following the story, it has left PR pros scratching their heads wondering how to leverage the social platform’s latest feature. | MORE »

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Video Pick: Maxipad’s Hilarious Response to Facebook Comment

For this week’s video pick, PR News chose “Bodyform Responds :: The Truth.” In the spot, Maxipad’s fictional CEO Caroline Williams addresses a man named Richard Neill who penned a tongue-in-cheek Facebook rant decrying the brand’s false depiction of a woman’s “wonderful time of the month.” | MORE »

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As Content Marketing Moves Into the Mainstream, Communicators Take a New Look at Paid Media

Public relations executives must step up their efforts to integrate paid media into their overall communications strategy, according to Leslie Campisi, managing director, United States, for Hotwire PR. | MORE »

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4 Pillars of Content Marketing for PR Pros

Real-world examples of content marketing took center stage at PR News’ Content Marketing Boot Camp. An opening session of the conference, which is taking place at The Yale Club in New York City, featured a discussion about some of the most effective content marketing strategies. | MORE »

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Pros and Cons of (Rumored) Instagram Video

Thursday Facebook will be holding a press event that is creating volumes of intrigue and speculation. TechCrunch reports that the social media giant may introduce video features for its photo-sharing product Instagram. | MORE »

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4 Essentials on Writing for Mobile

Forty-three percent of emails are read on a mobile device, according to email analytics company, Litmus. If you haven’t already been writing with mobile in mind, it’s time to start because that percentage is only going to grow, and probably faster than we care to think. | MORE »

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8 Tips For a Successful Social Media Training Program

Social media is increasingly becoming a required skill in almost any field, whether you are in marketing, sales, communications, engineering or human resources. And if your current job has social, digital or media in your title—whether at a Fortune 500 company or a startup—part of your job is to evangelize the importance and value of social across the company. | MORE »

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Fast-Growing Vine Offers Vast New PR Possibilities

Despite being around for only five months, Vine is already beating Instagram on Twitter. According to Topsy Analytics, the 6-second stop motion video app’s 2.86 million shares on Twitter beat out the social photo sharing service’s 2.17 million. | MORE »

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