Businesses large and small are starting to invest increasingly high percentages of their promotional budgets in social media. A consensus on just how this social media investment impacts their top- and bottom-line revenue continues to be elusive, however.
UCB, a top company in the neurological treatment market, and PR agency Cooney/Waters Group created Parkinson’s “More Than Motion” (MTM), an unbranded campaign designed to align awareness about the lesser known symptoms of Parkinson’s disease (PD)—such as difficulty sleeping and loss of taste and smell—with the goal of fostering an educational and supportive online community.
National Zoo’s successful #25DaysofReindeer cuts though the clutter with fun, albeit a little geeky (in a good way) facts about the real-life Rudolf.
Twitter is one of the most effective tools for media outreach. Any good media pitch delivers a succinct news angle, and writing a message that fits in Twitter’s 140-character limit is a great way to boil down your pitch to its essentials.
The NYPD has fallen prey to another Twitter miscue after a high-ranking officer responded on Twitter to the public reaction of grand jury decision.
Communicators need to focus on the little things that made each social platform so popular to begin with. Namely, the ability to communicate.
In a social media age trolls are ready to pounce on a new product, service or performance. The latest example? The trailer for “Star Wars: The Force Awakens,” which rolled out last Friday and was immediately met with criticism and parodies.
While it’s virtually impossible to stop Internet trolls from taking shots at your brand, a series of recent Twitter fails should be cause for concern among communicators.