Social Media


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A Teachable Twitter Moment, Courtesy of the Baldwins and Their Tormentors

Did she or didn’t she? That is, did Alec Baldwin’s wife tweet about “amazing recipes,” wedding anniversary presents and her appearance on the “Rachael Ray Show” at James Gandolfini’s funeral service? | MORE »

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The Next Big Thing: The Internet of Things

As PR pros, it’s important to be on the cutting edge of technology. Here’s what’s percolating in the world of tech today. | MORE »

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Will DOMA Ruling Open Door for More Inclusive Brand Messaging?

As the courts finally begin to catch up with the way that attitudes in our culture are changing, this is a chance for brands to get ahead of the curve and reach out to all kinds of consumers and families. | MORE »

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Swing and a Miss; A-Rod’s Tweet Angers the Yankees

Call it another strike in Alex Rodriguez’ clumsy efforts to cleanse his reputation. It’s also a cautionary tale about the proper use of Twitter when you’re a salaried employee. | MORE »

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3 Twitter Takeaways from the Hunt for #redpanda

On Monday, the National Zoo alerted its more than 45,000 Twitter followers that Rusty the red panda was missing. What ensued was a social media search party that eventually led to his safe return. | MORE »

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Can’t Tell a Story in 6 Seconds? You’re Not Trying

Video is decidedly the most engaging content on the Web. With that in mind, there are many challenges and opportunities at stake for PR pros looking to leverage the medium. Tim Baker, vice president of digital strategy for MWW Group offers tips and tricks for the PR pro looking to master video content.  | MORE »

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Key Elements to an Excellent Content Marketing Strategy

Content marketing is an essential skill in the PR professional’s tool kit. From Red Bull’s “extreme content marketing” to Old Spice’s numerous viral videos about the way a man should smell, content marketing is a superb way to define your brand’s personality, engage consumers and even garner media coverage. But where should you start? | MORE »

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How to Avoid Talking to Yourself on Facebook

Morgan McLintic, executive vice president of LEWIS PR and PR News Next Practices Annual Conference presenter, weighs in on Instagram video and what it takes to grow a community on Facebook. | MORE »

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No Heat Loss: 5 Steps to Keep Momentum After the Big Game

The Miami Heat beat the San Antonio Spurs last night in dramatic fashion to claim its second consecutive NBA championship, and increased global awareness of the towering image of star LeBron James first, and its own team brand second. That’s a lot of No. 6 jerseys and, ultimately, boosts in CPMs for Heat games on TV. | MORE »

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Facebook Rolls Out Instagram Video

Facebook on Thursday introduced video for Instagram, which the company acquired last year for $1 billion. While the announcement came as little surprise to reporters and bloggers following the story, it has left PR pros scratching their heads wondering how to leverage the social platform’s latest feature. | MORE »

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