PayPal’s director of global corporate communications Amanda Miller cautions the next generation of PR professionals to realize that visuals, owned media and social are just a piece in an ecosystem that should include earned media, too.
Social Media & SEO
4 Ways to Make Sure Your Website Isn’t a Winchester Mystery House
July 24th, 2018 by Sophie MaerowitzWhile a successful donation campaign or high number of form fills is cause for celebration, it’s often what isn’t working that gets overlooked, whether you’re updating an existing site or launching a new one. A bad website might be compared to the Winchester Mystery House, famous for its eccentric and haphazard construction, including stairways and doors leading nowhere.
Why Gmail’s ‘Confidential Mode’ Offers PR Pros a False Sense of Security
July 23rd, 2018 by Justin JoffeConfidentiality is paramount to professional communicators, and while embargoes are hard to enforce, Google’s new “Confidential mode” positions Gmail as a top tier security safeguard. The problem with these new security features, says leading digital digital privacy nonprofit The Electronic Frontier Foundation, is that they offer users brittle security measures that can easily be breached.
Facebook, Twitter, Google and Microsoft Team Up on New Data Project
July 20th, 2018 by Hayley JenningsFacebook, Twitter, Google and Microsoft announced a new program called the Data Transfer Project (DTP), an initiative to “create an open-source, service-to-service data portability platform so that all individuals across the web could easily move their data between online service providers whenever they want.”
Keyword Targeting and Site Authority Building for PR Pros Who Think SEO Is Somebody Else’s Job
July 19th, 2018 by Hayley JenningsThough many don’t realize it, SEO is influenced by every department that touches digital content in a given organization. While you don’t have to be a technical genius to understand how that impacts your marketing and communications efforts, it’s important to be aware that even if you hand off SEO to your resident SEO expert or to an agency, your actions with your brand’s digital content are already affecting your search rankings.
How Social Marketers Can Stay Sensitive to Customer Trust Issues on Facebook
July 18th, 2018 by Justin JoffeJames Nickerson will kick off the Facebook for Communicators Boot Camp at PR News’ Social Media Summit on Aug. 9 with a timely invocation on where the platform is going, including why regulation might not be a bad thing for Facebook and the ramifications of GDPR for users. Tying these future-focused topics together is Nickerson’s belief that marketers are in a unique position to heal the growing disconnect between brands’ trust in the platform and the distrust felt by end users.
Dowswell, Frohnert and McGlory Named 2018 Social Media Luminaries
July 17th, 2018 by PRNEWSAt its Social Media Summit in San Francisco on Aug. 10, PR News will honor Madison Dowswell of PepsiCo, Ashley Frohnert of PETA and Jessica McGlory of Jellyfish as its 2018 Social Media Luminaries. The Social Media Luminaries awards program celebrates of-the-moment social media marketing pioneers.
Cisco’s 8-Step Guide to Optimizing Your Press Releases for Search
July 17th, 2018 by Sophie MaerowitzMost communicators would agree it’s important for audiences to be able to find their press releases in a Google search. But how can they make sure the right audiences and journalists find those releases?
The first step is making the most of your search data, according to Laura Mitchell, director of digital for Cisco.com, who leads SEO for the technology company’s core web property. Mitchell and her team have a proven system for tying search data to desirable outcomes such as having target readers find releases and other timely content.
How Not to Be Like Elon Musk on Twitter
July 16th, 2018 by Justin JoffeMusk’s latest Twitter gaffe should remind communicators that messaging from your leadership is often the most prominent and front-facing indicator of your brand’s values. As the head of a major brand, Musk’s inflammatory style may be alienating potential Tesla customers and damaging the brand in the long term. Here are a couple of lessons brands can learn from steering clear of Musk’s tactics.
With Promoted Trend Ads, Twitter Will Offer Brands a Piece of the News Cycle
July 13th, 2018 by Sophie MaerowitzAlthough Twitter has been perhaps the slowest social platform to adopt Facebook’s pay-to-play publishing model, it’s now zeroing in on the biggest boon it offers brands: its role as a news source. Twitter is testing a new feature, Promoted Trend Spotlight, which would appear on users’ feeds as a banner ad when they navigate to the Explore tab of the app, which aggregates trending news.