Regardless of the implications of Facebook’s advertising offerings, savvy communicators know that smart media use will increase the reach of a campaign with or without remittance to Facebook.
Google+ announced a major change to its platform on Monday with the introduction of “Collections.” The new feature will provide users with a way to group bunches of posts together by topic. If you’re a Pinterest user, this idea may sound familiar.
Fiorina, who has never held public office, is a long shot for the White House. Nevertheless, the launch of her presidential candidacy provides a few takeaways for communicators on how to deliver a sharp message.
At PR News’ May 19 webinar on Tumblr, Allan Gungormez of Transamerica and Dayna Johantgen of Lucky Charms will talk about how their brands launched their Tumblr blogs, and the visually inspired duo behind Mr. GIF will show attendees how to conceive of and craft GIFs for their Tumblr blogs.
The CPG category grew 43 percent in the first quarter, compared with the same period in 2014, according to social media analytics company Shareablee. Photo- and video-sharing site Instagram was the main beneficiary.
Twitter is all about the hashtag. Everyone wants a new hashtag to trend high, but wanting and doing are two different things.
Engaging the public on social media is one of the most effective—and dangerous—ways of handling a brand crisis. It can reach around the world in a heartbeat and it offers you a greater degree of control over your message than traditional media, provided you use it correctly.