Social Media

8 Tips for Boosting Your Snapchat Campaign

August 10th, 2015 by

Move over, Facebook? Snapchat says users now send at least 700 million photos and videos per day via the ephemeral-messaging service.


9 Instagram Dos and Don’ts from National Geographic

August 7th, 2015 by

As Instagram’s numbers have grown, so, too, has the presence of brands looking to connect with consumers on the photo-sharing platform. Appreciating the value of Instagram’s user base is easy. Creating an account that is authentic, relevant and engaging—that’s a little harder.

8 Ways to Boost Your Brand’s Instagram Game

August 6th, 2015 by

Facebook’s photo-sharing app has a uniquely engaged audience who share, like and follow ravenously—as long as you put out content that moves them.

How to Rethink Social Media to Show Its True Business Value

August 6th, 2015 by

Regardless of how powerful social is for getting the word out, if this is all you’re doing with it then you haven’t even scratched the surface yet.

Where Does PR Stand on Paid Social Media? Survey Shows Ambivalence About Spending

August 3rd, 2015 by

With Facebook leading the pack, social media channels are fast moving to a pay-for-play model. Yet nearly half of communicators surveyed by PR News are foregoing purchasing Facebook’s paid media offers.

Social Media Engagement on Video Posts Soars 163 Percent in 2015

August 3rd, 2015 by

Engagement on video posts outpaced the growth of video content, up 163 percent in the first half of the year compared with the same period in 2014, according to an exclusive study conducted by Shareablee on behalf of PR News.

4 Ways to Improve Your Social Media Reporting and Measurement Process

August 3rd, 2015 by

Face it, data alone is unable to tell a story. It can’t highlight the most important issues; tell you what to do next or where to focus limited resources. And adding more data won’t help.


55% of PR Pros Rate Their Data Analysis Expertise as Fair or Poor

July 30th, 2015 by

PR News and Nasdaq Media Intelligence conducted a joint study this July, surveying more than 370 communications professionals to benchmark the state of PR measurement and get a clearer picture of PR pros’ grasp of analytics and insights.


PR News Survey: Where Does PR Stand on Paid Social Media?

July 28th, 2015 by

Ahead of PR News’ upcoming Big 4 Social Media Conference, we surveyed the our community with the goal of finding out where PR stands on paid social media.

How Four Big Brands Crafted Multi-Platform Content Catering to Their Demographic Targets

July 27th, 2015 by

Social media’s ability to allow brands to engage directly with customers is fast becoming an imperative for successful content marketing.