Social Media


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How To Be Culturally Ready for Social

Every day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them. | MORE »

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Friday’s Uses the Mayan Calendar to Remind Consumers of Origin of Its Name and Rally The Call to Party

It was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse? | MORE »

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5 Ways For PR Pros to Gauge Social Media ROI

When we talk about the return on investment for social media, PR executives and their marketing counterparts are grappling with the same question. | MORE »

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Video: How To Create In-House Social Media Celebrities

Nicole Yelland, director of marketing and communications at Livio, discusses humanizing brands.  | MORE »

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Video: How Pinterest Became Akin to Fantasy Football for Women

Pinterest, says Erica Campbell Byrum, director of social media for Homes.com, is like fantasy football for women.  | MORE »

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Video: Creating Your Social Media Toolbox

Adrianna Giuliani, SVP, creative & strategic planner, DeVries, discusses the tools necessary to manage a brand’s social media presence across so many social platforms. | MORE »

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Video: How to Create an Authentic Presence on Twitter

Douglas Brundage, chief digital strategist for Gansevoort Hotel Group, says that it’s critical to follow and engage with those make sense for your brand—not necessarily just those that have the most reach.  | MORE »

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3 Questions for Measurement Hall of Fame Inductee Katie Paine

Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards. | MORE »

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2 Tips for PR Pros to Add Vine to the Communications Mix

Just four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform. | MORE »

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6 Tips for Perfecting Press-Release Headlines

A press release headline is often where the first impression is made on journalists and readers.  | MORE »

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