Social Media

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Boren and Bullhorn Send Clear Message to Oklahoma SAE Chapter

March 10th, 2015 by

In this case, the top leader of an organization proved himself up to the task of being the face and voice in a crisis response across all channels. This is just the beginning of response that will likely occupy the rest of David Boren’s tenure as president of the University of Oklahoma.

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3 PR Tips for Turning Social Media Into a Business Opportunity

March 10th, 2015 by

With so-called vanity metrics summarily dismissed by C-level execs as having any real value, the pressure increasingly is on PR and marketing executives to monetize their brand’s or organization’s social channels.

Social Media Beckons New Relationships

March 9th, 2015 by

Social channels, which are commanding increasing marketing dollars, offer PR execs multiple ways to start a conversation with reporters and build a rapport on behalf of their companies and clients.

Instagram, Now Bigger Than Twitter, Introduces ‘Carousel Ad’ Feature

March 5th, 2015 by

How can your brand or organization get a piece of the action on Instagram, the world’s fastest growing social network? On Wednesday, the company announced the introduction of “carousel ads,” which expand on the network’s sponsored posts.

5 Tips for Using Snapchat from 16 Handles

March 4th, 2015 by

Nearly 20 percent of all social media users in the U.S. are on Snapchat and, according to The Wall Street Journal, the service currently processes nearly half a billion snaps per day. If you’re a brand who wants to engage on Snapchat but don’t quite know where to start, here are some tips for getting off the ground.

4 Reasons Why E!’s ‘Royals’ Video Went Viral

March 3rd, 2015 by

PR News analyzed a recent video that passes the viral test, which we determined today to mean any video that got more than a million views on YouTube in fewer than four days. Just our luck: E’s “Crazy Buckingham Palace naked man video!!!” fits the bill.

Do’s and Don’ts for Engaging with Media on Twitter

March 3rd, 2015 by

To capitalize on a new video embed Twitter just rolled out, PR pros first need to know their way around the microblogging service.

PR Insider: What Communicators Need to Know About Google+ Changes

March 2nd, 2015 by

Recent changes to Google+ focus on the most successful elements of its network, to develop and evolve them further, streamlining the product and increasing overall impact.

PR Pros Need to Reevaluate Pinterest and Snapchat

March 2nd, 2015 by

With additional funding Snapchat and Pinterest likely will grow their services, land more market share and expand globally.

How to Generate Interest From Gen Y

March 2nd, 2015 by

Brands must target Millennials where they live and get their news and align with their influencers. They also must tread lightly, however.