Social Media

2014 PR People Awards: Digital Communications Leader of the Year

December 9th, 2014 by

Winner: Danny Olson, Vice President, Consumer Marketing, Weber Shandwick Danny Olson embodies the 21st century PR/marketing professional. He’s a seasoned veteran of the industry who is just as comfortable chatting up CCOs as he is… Continued

2014 PR People Awards: Corporate Social Responsibility Leader

December 9th, 2014 by

Winner: Ichiro Kawasaki, Associate Director, Leadership Communications/Corporate Responsibility Communications, KPMG US Ichiro Kawasaki has made a significant impact on KPMG’s visibility relative to the firm’s corporate responsibility efforts. As an associate director in KPMG’s corporate… Continued

2014 PR People Awards: Brand Marketer of the Year

December 9th, 2014 by

Winner: Andrew Bowins, Senior Vice President, Corporate & Digital Communications, MasterCard Andrew Bowins believes we are at the dawn of the Golden Age of PR but only if practitioners steer clear of content pollution. He… Continued

2014 PR People Awards: Agency Account Manager of the Year

December 9th, 2014 by

Winner: Amber Meredith, Deputy Director, Marina Maher Communications Amber Meredith—who was promoted to deputy director of Marina Maher Communications Consumer Group in June 2014—is a bold leader in today’s communications landscape. Her strong and passionate… Continued

LeBron James Wears ‘I Can’t Breathe’ Shirt Before a Game, and Continues to Redefine his Brand

December 9th, 2014 by

James’ move points to the increasing clout of social media—to drive action and bolster communities. “The power of social media,” he said.

10 Rules for Creating Engaging Social Media Messages

December 8th, 2014 by

The era of the hard sell and traditional sales and marketing tactics is long gone. You need to adjust your marketing messaging and align it with the social channel you are using to achieve a return on your social media investment. It all starts with creating engaging social media messages.

Monetize Social Media Platforms

December 8th, 2014 by

Businesses large and small are starting to invest increasingly high percentages of their promotional budgets in social media. A consensus on just how this social media investment impacts their top- and bottom-line revenue continues to be elusive, however.

Case Study: PR Campaign Puts a New Face on Parkinson’s Disease

December 8th, 2014 by

UCB, a top company in the neurological treatment market, and PR agency Cooney/Waters Group created Parkinson’s “More Than Motion” (MTM), an unbranded campaign designed to align awareness about the lesser known symptoms of Parkinson’s disease (PD)—such as difficulty sleeping and loss of taste and smell—with the goal of fostering an educational and supportive online community.

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National Zoo Gets in the Holiday Spirit with #25DaysofReindeer

December 5th, 2014 by

National Zoo’s successful #25DaysofReindeer cuts though the clutter with fun, albeit a little geeky (in a good way) facts about the real-life Rudolf.

6 Tips for Pitching Journalists on Twitter

December 5th, 2014 by

Twitter is one of the most effective tools for media outreach. Any good media pitch delivers a succinct news angle, and writing a message that fits in Twitter’s 140-character limit is a great way to boil down your pitch to its essentials.