Social Media


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Hertz Links PR and Customer Service As Social Channels Grow

Last summer, the car rental company rolled out a new dashboard that integrates its social channels into customer service. | MORE »

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3 Ways to Convince C-level Executives to Invest in Social

Here’s how to convince your boss to back social spending. | MORE »

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PR Expert Weighs in on McDonald’s Charles Ramsey Tweet

To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event. | MORE »

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4 Video Trends that are Critical for PR Pros

As YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform. | MORE »

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4 Ways to Manage a Celebrity Tantrum on Twitter

Rainn Wilson got even with USAirways on Twitter when his connecting flight departed earlier than scheduled. | MORE »

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List of Most Reputable Companies Has a Few Surprises; Demographics Determine Social Media Activity PR Job Satisfaction

Forbes recently released data from its 2013 Most Reputable U.S. Companies report. | MORE »

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Exclusive PRN Study: Social Spending Is Minimal; But Returns Are Encouraging

He added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the | MORE »

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3 Tips for Managing Social Media Accounts During Your (Theoretical) Downtime

Take advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option. | MORE »

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Apple Stumbles and Facebook Rumbles On

Facebook has generated $730 million of Impact Media Value, and is the top global brand for the third consecutive quarter.  | MORE »

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Friday’s Uses the Mayan Calendar to Remind Consumers of Origin of Its Name and Rally The Call to Party

It was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse? | MORE »

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