Social Media


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B2B Communications: ‘Fatigue’ Aside, Facebook Drives Deep Engagement of Targeted Audiences

B2B brands may have jumped into Facebook later than consumer brands, but they can still reap the engagement and awareness benefits of the social network. | MORE »

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Social Watch: Women Trump Men in Social Network and Blog Visits

Nielsen’s report on U.S. digital consumers breaks down just who is visiting social networks and blogs. | MORE »

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Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a | MORE »

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Facebook’s New Timeline for Brands Means Deeper Engagement With Followers

Here’s a primer on the new Facebook features that take awareness building and interacting with users to another level. | MORE »

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Social Watch: Players Top the Tweet Chart During NBA All-Star Weekend

LeBron James, Kobe Bryant and Jeremy Lin dominated the Twitter-sphere during the NBA’s All-Star extravaganza. | MORE »

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How to Design a Triage System for Social Media

Making informed decisions on time and resource allocation for social media will lead to more PR success—and fewer headaches. | MORE »

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PR Council Roundtable: Internal Communications, Social Media Cause Sleep Disorder Among Corporate PR Pros

Members of the PR News Corporate PR Council discuss the PR issues that give them the most sleepless nights. Tops on the list: the unpredictability of social media. | MORE »

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Charting the Industry: Social Media Now a Fixture for Live Events

Seamless social integration with live events builds anticipation before an event, deepens the event experience itself and extends the lifespan of an event beyond its calendar date. | MORE »

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Case Study: Influencer Communications and Content Creation Make Pinehurst No. 2’s Restoration Campaign a Hole-in-One

Pinehurst Resort’s No. 2 golf course went through much-needed physical and PR makeovers, resulting in a bunker full of media coverage and an uptick in resort bookings. | MORE »

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10 Points of Pinterest: ‘Inspiration Tool’ Has PR Pros Pining Away

Here’s what you need to know to leverage the hottest social media platform around for your brand. | MORE »

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