Snapchat’s foray into ecommerce has proved to be very successful, as shown by its most recent campaign with Adidas. The two companies collaborated on the new Snapchat show “Fashion 5 Ways,” which was used to market a pre-release of Adidas’ new Falcon W shoe on Aug. 21. While watching the show, users were able to swipe up and buy the shoe directly in the app, with ecommerce company Shopify powering the shopping experience. The shoes sold out in six hours. Here are some best practices from the campaign.
Social Media & SEO
Are Google and Facebook Biased Against Trump? Here’s How They Actually Rank News
August 30th, 2018 by Justin JoffeEarlier this week, President Trump accused Google and Facebook of prioritizing unfavorable coverage about him in their respective news feeds. The accusation comes at a time when both platforms are under increasing pressure to be more transparent about how they decide what content to prioritize.
How to Quickly Bolster Your SEO Results Organically
August 29th, 2018 by Julien Brandt, Organik SEOThere’s far too much depending on the strength of your SEO figures to ignore the importance of improving your page speed, optimizing title tags and meta descriptions and having web analytics in place from day one, argues Julien Brandt, CEO of Organik SEO.
Six Things to Consider Before Embarking on an Employee-Advocacy Program
August 27th, 2018 by Corrine Turke, Sparkloft MediaThe positive elements of an employee-advocacy program are easy to see, including the possibility of extensive reach on social media and the effort’s ability to control costs. Still, such programs will be a poor fit for some brands. Here are a half-dozen things to consider as you begin to think about launching an employee-advocacy program for your brand.
How Facebook, Twitter, Instagram and LinkedIn Measure Up [INFOGRAPHIC]
August 23rd, 2018 by Hayley JenningsThough social media marketing is vital to the success of any business, staying abreast of changing trends can be a challenge. To help communicators keep up, Pan Communications has released an infographic of user and marketing data for Facebook, Twitter, Instagram and LinkedIn that shows how much things have changed in the past year.
4 Ways to Optimize Your Social Strategy Using Facebook Analytics
August 16th, 2018 by Justin JoffeIt’s through listening to the data, selecting your audiences carefully, experimenting and not being afraid to fail that social communicators can figure out what actually matters for them.
Is Google Sharing Your Location Data With Advertisers?
August 14th, 2018 by Hayley JenningsAn exclusive Associated Press investigative report on August 13 revealed that “many Google services on Android devices and iPhones store your location data even if you’ve used a privacy setting that says it will prevent Google from doing so.” The investigation was confirmed by computer-science researchers at Princeton.
After Twitter’s Bot Purge, Here’s What Its Decline in Monthly Active Users Looks Like
August 14th, 2018 by Justin JoffeThis past July, Twitter released its Q2 earnings in a letter to shareholders, offering a mostly positive outlook for brands with followers on the platform. Aside from a dip in stock prices after the platform conducted a massive purge of automated bots earlier in the month, and a 19% decline in shares—the platform’s biggest dip since October 2016—the rest of the earnings report is good news for communicators who invest resources in Twitter campaigns.
10 Tips to Get the Most Mileage With Social Video
August 13th, 2018 by Seth ArensteinWith 8 billion average daily views of video on Facebook, 4 billion+ on YouTube and one hour of video uploaded to YouTube every second, you’d need to live under a rock not to see social video becoming a preferred medium for storytelling. But how can your brand’s videos compete with excessive noise in the market? Here are ten tips that will ensure your social video garners engagement.