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4 Pillars of Content Marketing for PR Pros

Real-world examples of content marketing took center stage at PR News’ Content Marketing Boot Camp. An opening session of the conference, which is taking place at The Yale Club in New York City, featured a discussion about some of the most effective content marketing strategies. | MORE »

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Pros and Cons of (Rumored) Instagram Video

Thursday Facebook will be holding a press event that is creating volumes of intrigue and speculation. TechCrunch reports that the social media giant may introduce video features for its photo-sharing product Instagram. | MORE »

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4 Essentials on Writing for Mobile

Forty-three percent of emails are read on a mobile device, according to email analytics company, Litmus. If you haven’t already been writing with mobile in mind, it’s time to start because that percentage is only going to grow, and probably faster than we care to think. | MORE »

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8 Tips For a Successful Social Media Training Program

Social media is increasingly becoming a required skill in almost any field, whether you are in marketing, sales, communications, engineering or human resources. And if your current job has social, digital or media in your title—whether at a Fortune 500 company or a startup—part of your job is to evangelize the importance and value of social across the company. | MORE »

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Fast-Growing Vine Offers Vast New PR Possibilities

Despite being around for only five months, Vine is already beating Instagram on Twitter. According to Topsy Analytics, the 6-second stop motion video app’s 2.86 million shares on Twitter beat out the social photo sharing service’s 2.17 million. | MORE »

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Video Pick: Myspace’s $20 Million Relaunch

Here’s the first peek at Myspace’s $20 million ad campaign aimed at breathing life into the social media site. Could this be the year of Myspace redemption? | MORE »

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Facebook Adds #Hashtags: What Now?

It’s been a long time coming. Facebook has officially added hashtags. | MORE »

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Want to Succeed on Pinterest? Pin In Color

What are your favorite colors? Your answer may depend on how much your content gets shared on Pinterest.  | MORE »

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PR Pros Look to the Mommy Track To Jumpstart Brand Communication

This year there are 4.2 million moms who blog, up from 3.9 million in 2010, according to eMarketer.com. | MORE »

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Take Advantage of LinkedIn’s New Feature with These Video Tips

LinkedIn on Thursday launched its enhanced updates feature, which enables users to add images, documents and presentations to updates from the homepage.  | MORE »

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