Twitter has finally banned conspiracy theorist and Infowars host Alex Jones from the platform, citing violations of its abusive behavior policy. While this may seem like a step in the right direction for the social media site, which has been criticized over the past month for allowing Jones to remain active on Twitter despite evidence of previous policy violations, there are still questions surrounding whether this was just the platform bending to public pressure and how the policies actually deal with hate speech and will do so going forward.
Social Media & SEO
Too Little, Too Late? Twitter Bans Alex Jones in Apparent PR Move
September 7th, 2018 by Hayley JenningsHow Facebook’s User Data Scandal Changed Online Behavior [Infographic]
September 6th, 2018 by Melissa HoffmannAmericans’ relationship with Facebook: it’s complicated. Six months after the revelations surrounding the illegal harvesting of user data to manipulate public opinion ahead of the 2016 presidential election, peoples’ trust in social media still suffers and companies and individuals have changed their online behavior in response to it.
How Spreading SEO Across Departments Can Help Make Data and Analytics Higher Priorities
September 1st, 2018 by Seth ArensteinA few years ago it seemed breaking down silos between sales and marketing was one of the hot topics in PR. In a way, reducing silos also can be used to build an SEO team, as Randy Hui of the Pancreatic Cancer Action Network argues. But don’t forget the importance of education, he adds.
Takeaways from Adidas’ Snapchat Shows Ecommerce Ad Campaign
August 30th, 2018 by Hayley JenningsSnapchat’s foray into ecommerce has proved to be very successful, as shown by its most recent campaign with Adidas. The two companies collaborated on the new Snapchat show “Fashion 5 Ways,” which was used to market a pre-release of Adidas’ new Falcon W shoe on Aug. 21. While watching the show, users were able to swipe up and buy the shoe directly in the app, with ecommerce company Shopify powering the shopping experience. The shoes sold out in six hours. Here are some best practices from the campaign.
Are Google and Facebook Biased Against Trump? Here’s How They Actually Rank News
August 30th, 2018 by Justin JoffeEarlier this week, President Trump accused Google and Facebook of prioritizing unfavorable coverage about him in their respective news feeds. The accusation comes at a time when both platforms are under increasing pressure to be more transparent about how they decide what content to prioritize.
How to Quickly Bolster Your SEO Results Organically
August 29th, 2018 by Julien Brandt, Organik SEOThere’s far too much depending on the strength of your SEO figures to ignore the importance of improving your page speed, optimizing title tags and meta descriptions and having web analytics in place from day one, argues Julien Brandt, CEO of Organik SEO.
Six Things to Consider Before Embarking on an Employee-Advocacy Program
August 27th, 2018 by Corrine Turke, Sparkloft MediaThe positive elements of an employee-advocacy program are easy to see, including the possibility of extensive reach on social media and the effort’s ability to control costs. Still, such programs will be a poor fit for some brands. Here are a half-dozen things to consider as you begin to think about launching an employee-advocacy program for your brand.
How Facebook, Twitter, Instagram and LinkedIn Measure Up [INFOGRAPHIC]
August 23rd, 2018 by Hayley JenningsThough social media marketing is vital to the success of any business, staying abreast of changing trends can be a challenge. To help communicators keep up, Pan Communications has released an infographic of user and marketing data for Facebook, Twitter, Instagram and LinkedIn that shows how much things have changed in the past year.
4 Ways to Optimize Your Social Strategy Using Facebook Analytics
August 16th, 2018 by Justin JoffeIt’s through listening to the data, selecting your audiences carefully, experimenting and not being afraid to fail that social communicators can figure out what actually matters for them.