Patricia Garofalo, global communications leader, Water & Process Technologies, GE Power & Water, shares three helpful questions to ask yourself when looking to create great videos for your brand.
“Modern Family” star Sophia Vergara will be the subject of a six-episode short-form show, “Vergaraland,” which will be available exclusively on Snapchat’s Discover platform. For brand communicators wondering about Snapchat’s future, look no further.
Facebook, move over. Well, not exactly, but the social networking giant certainly has more competition these days for both mind share and all-important eyeballs.
If you’re like most PR pros, one of your concerns is feeding the content maw virtually 24/7. Perhaps a new report can sharpen your targeting plan. A generational study shows most people consume online content between 8 p.m. and midnight.
Google+ announced a major change to its platform on Monday with the introduction of “Collections.” The new feature will provide users with a way to group bunches of posts together by topic. If you’re a Pinterest user, this idea may sound familiar.
Fiorina, who has never held public office, is a long shot for the White House. Nevertheless, the launch of her presidential candidacy provides a few takeaways for communicators on how to deliver a sharp message.