Social Media

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#Katch May Make Your Meerkat Strategy Easier

March 23rd, 2015 by

As with most shiny new social apps, it’s anybody’s guess whether Meerkat eventually will be said in the same breath as YouTube, Twitter and Facebook or turn into a social media trivia question.

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5 Things Communicators Should Know About Facebook’s Messenger Updates

March 20th, 2015 by

The evolution of Messenger as a new kind of social network marks a shift away from public communication in the digital space that began with Snapchat.

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Leaked FTC Report Reveals How Google Altered Search Results

March 20th, 2015 by

A previously unreleased report from the Federal Trade Commission’s 2012 investigation into Google’s search practices shows that the company boosted some of its own services over those of competitors even if its offerings did not match customer search criteria.

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Does Your Post Pass the Elevator Test?

March 18th, 2015 by

We all have our pet peeves that we cherish and use to define ourselves to ourselves. One of mine is the way people behave when looking at their mobile phones while walking or standing in public. Specifically, people in elevators gazing at their phones. Perhaps this has happened to you: You’re waiting for an elevator, […]

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3 PR Lessons From Starbucks’ #RaceTogether Campaign

March 18th, 2015 by

While some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S.

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How to Create Perfect Posts on Every Social Media Platform [Infographic]

March 18th, 2015 by

In public relations, widespread adoption of social media kicked off a renaissance, providing a new way for brands and organizations to engage directly with their audiences. It also provided communications professionals with an entire field to master.

content marketing

4 Ways to Become a Better Content Marketer

March 17th, 2015 by

Content marketing has permanently changed the nature and function of public relations. The continuous process of creating and curating content has become the next step in the evolution of PR. Let’s take a look at four ways you can become a better content marketer.

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Snapchat Shows (Again) Why Brands Need to Be On Its Platform

March 16th, 2015 by

The Snapchat social media platform has grown to become a major player in the content distribution game.

facebook community standards

2 Top Takeaways From Facebook’s New Community Standards

March 16th, 2015 by

Facebook’s updated community standards reach a new level of transparency, making good on demands for clarification of its policies. While the network says its policies haven’t changed, the new community standards do provide clarity on some difficult topics.

Instagram Pulls Ahead By Focusing on Emotion

March 16th, 2015 by

Due to faster-than-expected growth in users in 2014, up 60 percent, Instagram surpassed Twitter to become the second-largest social network in the U.S. last year, eMarketer s aid earlier this month.