After a Reddit user posted an image pointing out that U.S. Navy captains have four stripes on their uniforms, while Cap’n Crunch only has three and thus is not a real captain, the Huge team crafted a clever and customized response using the relaunched the @RealCapnCrunch Twitter account that elevated the Cap’n into national conversations. | MORE »
Havas and Ford teamed up for Ford’s Warriors in Pink: Fighting Breast Cancer with the Power of Digital Storytelling campaign, which has had two record-breaking years in a row; in fact, in that time, it has raised more than $938,000 from people who read stories, saw the documentary “Bang the Drum” or got a tweet and then felt inspired to go to fordcares.com and buy Warriors in Pink products. | MORE »
Through creative sweepstakes and contests and engaging posts, RF|Binder helped the Talenti Facebook community grow from 4,000 fans to over 96,000 in under two years, with over 9,000 people on average talking about Talenti, an average of 1,072 comments and 400 shares per month. | MORE »
NBC Entertainment’s Richard Licata continues to push the envelope with his work with the Emmy campaigns by focusing on the digital layer—overhauling the NBC Awards Screening Room microsite with a new responsive design and creating an industry-first innovation with sponsored Facebook ads targeted specifically to Emmy voters. | MORE »
The Coca-Cola Company took a quantum leap forward in its digital corporate communications with the launch of Coca-Cola Journey, the company’s most ambitious digital project since the launch of its first website in 1995. Coca-Cola Journey was more than a site launch; it was also a new beginning for Coca-Cola’s content strategy. | MORE »
To cut through the tangle of competing hair care products for Unilever’s Clear Scalp & Hair Beauty Therapy, Weber Shandwick helped build an online community that now hovers near 1 billion fans, achieving a total post reach of 80.1 million and 222,000 “people talking about this” on Facebook. | MORE »
In order to bring more attention to its brand, Fresh Step litter, with the help of Purple Door Communications, opted to reinvent the cat video genre by creating the Catdance Film Festival which, in addition to holding a live event in Park City, UT, debuted 12 films online once a week for three months and received more than 2 million video views during the campaign. | MORE »
The “Catdance Film Festival,” featuring a dozen cat videos, helped to reel in consumers and change their attitudes about Fresh Step’s premium priced cat litter. | MORE »
Despite the constant drumbeat throughout PR and marketing precincts to ramp up spending on social platforms, nearly 60% of senior-level PR executives said they are spending between just 1% and 5% of their overall revenue on social media, according to an exclusive study for PR News conducted by PR consultancy StevensGouldPincus. | MORE »
High Demand from Consumers For Honesty and Ethics; Twitter Now De Riguer, But What About Other Channels?
Can Handle the Truth: More than two-thirds of consumers in the U.S., UK and China place a high value on honesty and transparency, according to a recent Cohn & Wolfe study.
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