Social Media

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3 Questions to Ask to Make Killer Videos for Your Brand

May 12th, 2015 by

Patricia Garofalo, global communications leader, Water & Process Technologies, GE Power & Water, shares three helpful questions to ask yourself when looking to create great videos for your brand.

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Snapchat Edges Closer to Prime Time With Sophia Vergara Show

May 12th, 2015 by

“Modern Family” star Sophia Vergara will be the subject of a six-episode short-form show, “Vergaraland,” which will be available exclusively on Snapchat’s Discover platform. For brand communicators wondering about Snapchat’s future, look no further.

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Tumblr Accelerating Its (Desktop) Appeal [Infographic]

May 11th, 2015 by

Facebook, move over. Well, not exactly, but the social networking giant certainly has more competition these days for both mind share and all-important eyeballs.

Sharp Contrasts in Response to Crises

May 11th, 2015 by

There’s a British proverb that says, “Youth looks forward but age looks back.” That pretty much sums up the way Blue Bell Ice Cream and Twitter handled their respective crises last month.

Is Your Content Ready for Prime Time?

May 11th, 2015 by

If you’re like most PR pros, one of your concerns is feeding the content maw virtually 24/7. Perhaps a new report can sharpen your targeting plan. A generational study shows most people consume online content between 8 p.m. and midnight.

6 Ways to Master Multimedia on Facebook

May 8th, 2015 by

Regardless of the implications of Facebook’s advertising offerings, savvy communicators know that smart media use will increase the reach of a campaign with or without remittance to Facebook.

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8 Benefits of Business Blogging [Infographic]

May 6th, 2015 by

Blogging is a vital resource for brands looking to expand their audience. It helps acquire new customers and it can establish you as an industry leader.

4 Twitter Assumptions PR Pros Commonly Make

May 5th, 2015 by

Lauren Cochran shares some commonly held beliefs about Twitter she’s encountered while overseeing the social media presence of the NBA’s Miami Heat.

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How Google+ Just Became a Lot More Like Pinterest

May 5th, 2015 by

Google+ announced a major change to its platform on Monday with the introduction of “Collections.” The new feature will provide users with a way to group bunches of posts together by topic. If you’re a Pinterest user, this idea may sound familiar.

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4 PR Takeaways From Carly Fiorina’s Campaign Announcement

May 4th, 2015 by

Fiorina, who has never held public office, is a long shot for the White House. Nevertheless, the launch of her presidential candidacy provides a few takeaways for communicators on how to deliver a sharp message.