Social Media

Nationwide Defends #MakeSafeHappen Super Bowl Ad About Child Deaths

February 2nd, 2015 by

Nationwide Insurance’s Super Bowl ad featured the ghost of a young boy narrating scenes in a life he didn’t get to live because of an accident, and critics didn’t take kindly to it. Still, if you subscribe to the “no such thing as bad publicity” dictum, the spot was a win for the insurer.

Feel Me, Touch Me, Read Me: Print Remains Valuable

February 2nd, 2015 by

JCPenney’s decision to revive its print catalog is a stark reminder to PR pros that—despite the digital lurch throughout most business sectors—print remains a viable marketing tool.

3 Super Bowl Messaging Strategies for Brands That Didn’t Buy a TV Ad

January 30th, 2015 by

With so many other avenues—namely, social media—available to reach the football audience, brands have started to look beyond TV commercials to capitalize on the big game. Let’s take a look at three ways brands and organizations are engaging the Super Bowl audience without shelling out millions of dollars to NBC.

5 Ways to Improve Google Search Rankings for Your Content

January 29th, 2015 by

Here are some tips to achieve better search results for your brand’s content.

Snapchat Introduces ‘Discover’ Storytelling Platform for Brands and Media Partners

January 28th, 2015 by

Snapchat’s “Discover” is a new feature which gives brands and media companies the opportunity to publish content on the app. It’s the biggest change to the platform since its introduction in 2011, and it’s a welcomed one for PR and communications pros.

Twitter Launches Group Direct Messages and Video Capture & Editing

January 27th, 2015 by

In a serendipitous moment for Twitter, the microblogging site announced two new features—group direct messages and native video sharing—on Tuesday as Facebook and Instagram fended off reports that hackers had infiltrated their systems after their services were knocked offline for parts of Monday night.

Social Responsibility _Weber Shandwick and Yum Brands

PR Tips for How to Ride Out #Blizzard2015

January 26th, 2015 by

It’s tempting, of course, but staying at home due to a severe storm isn’t an excuse to binge watch “True Detective” on HBO or curl up with some guilty pleasure. It’s pretty much a normal workday, but with a bit of a spin on what you get accomplished.

That’s a Wrap: How CPG Companies Use Visual Storytelling

January 26th, 2015 by

Find “owned” content that lends itself to visual storytelling. Slice and dice the content and package it with social channels using online photos, video and other forms of digital communication.

Facebook At Work Could Turn into a Powerful PR Tool

January 26th, 2015 by

You’ve likely heard of the debut earlier this month of Facebook At Work (FB@Work), a new player in the expanding field of enterprise social networks (ESNs). Essentially Facebook for brands, companies and organizations, the tool’s most important impact for PR pros could be that it will spark new ideas about enhancing internal communications and employee relations.

Infographic: How You Spent Your Time Online in 2014

January 23rd, 2015 by

This clever infographic breaks down how people spent their minutes on the Internet in 2014 vs. 2013. Take a look to see which platforms are on the rise.