As a C-suite executive and 20+ year marketing and public relations professional, I have found the most effective way to respond to the ‘Why is social media important?’ question actually is very simple. The key is to align your social media strategy and activities with business objectives that senior executives understand and value.
Ekaterina Walter, co-author of “The Power of Visual Storytelling” and a keynote speaker at PR News’ upcoming Digital PR Conference in Miami, offers a ready response to communicators who say their companies are too boring for visual storytelling.
In a preview of his Digital PR Conference presentation, Cision’s Brandon Andersen offers tips to help PR pros prove to the C-suite the business value of their work.
PR News brought together more than a dozen millennial communicators from PR agencies, corporations and nonprofits to gather insights into how this rapidly ascending generation views the PR profession, and their own future within it.
In the ever-changing world of technology and social media, terms and tools are constantly being adopted and used as if they are long-established parts of the lexicon. It can sometimes be difficult to take a step back and ask, “What does that mean?” without feeling sheepish.
Tumblr’s users in the U.S. have grown from 17.1 to 19.1 million this year compared to 2014, attracted, no doubt, by the blogging platform’s visual spectacle and potential to amuse those with a low tolerance for long-form content.
Facebook’s Instant Articles has the potential to change the way people absorb news and content, and how PR communicators do their jobs.