The social media landscape has shifted considerably this year and YouTube is no exception. The video platform, one of the most used among U.S. adults, recently announced changes for 2019 as a way to remain competitive. Here are three changes you can expect at YouTube in the coming year.
Social Media & SEO
4 Ways Verizon Uses Keywords for SEO Success
November 26th, 2018 by Hayley JenningsWhen it comes to search engine optimization, the way you structure the content on your own website is just as important as the links you have coming back to your page. Having top-tier copy can increase the likelihood of your brand garnering the links it needs to appear on the first page of search results. And this starts with curating your primary keywords for brand recognition and relevancy in your industry. But what happens next? Here’s how Verizon approaches keyword strategy in SEO.
5 Thanksgiving Tweets That Audiences are Gobbling Up
November 21st, 2018 by Sophie MaerowitzThe practice of news-jacking, or posting about current events, has been in vogue for some years now, but festively themed posts have reached new heights—Presidential turkey pardon, anyone?—as brands race for the highest engagement around the fall and winter holidays. So who’s doing the best job on Twitter this Turkey Day? PR News took a look at some of the top Thanksgiving posts this holiday season in different industries—and what made them resonate with audiences on social media.
Muck Rack Says Journalists Want Relationships With PR on Social
November 20th, 2018 by Justin JoffeWe caught up with Muck Rack COO Natan Edelsburg ahead of his panel appearance at PR News’ Media Relations Conference, going down Dec. 6 at D.C.’s National Press Club, to hear what communicators can learn to better interact with journalists on social.
Instagram Adds 4 New Features for Shoppers—and Over-Shoppers
November 16th, 2018 by Sophie MaerowitzJust in time for the holiday season, Instagram has expanded its offerings for brands handling their e-commerce through the platform, while also giving users the ability to track how much time they spend scrolling through their feed and Stories. New shopping features include the rollout of clickable video tags, collections and a special “Shop” section for businesses selling on the platform. Meanwhile, a “Your Activity” dashboard helps users track how much time they spend perusing their friend’s posts and favorite fashion brands.
Twitter CEO: Editable Tweets Could Be On the Horizon
November 13th, 2018 by Sophie MaerowitzImagine a world where your pre-coffee company tweet, sent with an accidental typo, could be edited before the world sees it. That world could be coming sooner than you think, after Twitter CEO Jack Dorsey hinted at a soon-to-come feature. Here are four elements of the change for communicators to be aware of.
3 Social Media Metrics That Will Matter to Your C-Suite
November 6th, 2018 by Hayley JenningsEven the most adept social media professional can struggle to effectively show their C-suite why their contributions matter. But these conversations are an unfortunate reality, so here’s how you can determine which metrics are right for your brand and how to explain these metrics in a way the C-suite understands.
The Best Times to Post on Facebook, Twitter, LinkedIn, Instagram and Pinterest [INFOGRAPHIC]
November 5th, 2018 by Sophie MaerowitzContent may be king, but even top-notch content needs to be timed strategically in order to get seen. As new social platforms grow in prominence and user habits shift, it’s worth periodically evaluating your posting cadence and strategy. Here’s a handy guide to keep in your back pocket for the best posting times on Facebook, LinkedIn, Twitter, Instagram and Pinterest in 2018.
How 4 Shifts at Facebook Will Affect Communicators
November 1st, 2018 by Sophie MaerowitzFacebook has reported slow growth this quarter, most likely a result of the data leaks, fake news and hate speech the embattled platform has faced over the last two years, not to mention a saturated global user base. But in its quarterly earnings call, Mark Zuckerberg spoke to four new directions Facebook is headed, all of which will affect how communicators approach the platform. Here are some of their implications for communicators.
3 Things to Consider Before Going Programmatic on Social
October 30th, 2018 by Colleen LutolfProgrammatic advertising is not new, but as machine learning becomes more sophisticated, it is becoming a more important tool for social media marketers. But one thing standing in the way is of them harnessing the… Continued