Social Media


4 PR Tips Martin Shkreli May Have Missed

December 17th, 2015 by

In the court of public opinion, the arrest of Turing Pharmaceuticals CEO and founder Martin Shkreli for securities fraud is inextricably linked to this year’s sudden, stratospheric rise in the price of AIDS drug Daraprim.


PR Tactics for Finding Your Audience: ‘Everyone’ Is No One

December 15th, 2015 by

If your boss tells you to make a viral video that appeals to everyone, please have them read this.


How a Brand and its Agency Broke Through a Sea of Sameness

December 11th, 2015 by

To break through, Bear Naked enlisted the help of Edelman to help tell an epic, compelling and authentic story that would resonate with Millennials.


Promoted Tweets Now Reach 500 Million ‘Logged Out’ Twitter Users

December 10th, 2015 by

Promoted Tweets will now be seen by Twitter’s logged-out audience of more than 500 million users, the company announced in a blog post Thursday.

2015 Rising PR Stars (corporation and association): Eliza Levy, Manager of Public Relations and Grassroots, National Council of Textile Organizations

December 9th, 2015 by

Eliza Levy is the Manager of Public Relations and Grassroots for the National Council of Textile Organizations (NCTO). NCTO is the most visible and respected trade organization in the United States for the domestic textile… Continued

2015 PR People Awards: Social Media Professional of the Year

December 9th, 2015 by

Winner: Kelly Mahoney, CompTIA Social Media Manager Kelly Mahoney is the acknowledged social media expert at CompTIA. She has transformed the position and elevated the profession of social media through her work. By combining the… Continued

2015 PR People Awards: Digital Communications Leader of the Year

December 9th, 2015 by

Winner: John Mclnerney, SVP, Director of Healthcare Digital Strategy, Ruder Finn An enthusiastic digital evangelist, John McInerney leverages his understanding of the digital landscape – applying consumer insights to major B2C brands and exploring emerging… Continued

2015 PR People Awards: Intern of the Year

December 9th, 2015 by

Winner: Austin Courtney, Public Relations Intern, Currently an intern at, Austin Courtney’s passion for people and their stories led her to public relations, and her commitment and professional attitude, methodical analytic skills, and… Continued

2015 Rising PR Stars: Lauren Amaio, Global Strategy Group, Senior Associate

December 9th, 2015 by

As one coworker has observed, Lauren Amaio is, “simply put, a star.” In just over two years at GSG, Amaio has become an indispensable member of the Public Affairs & Communications practice. Her professional demeanor,… Continued

2015 Rising PR Stars: Stephen Wilson, Senior Account Executive, Coyne PR

December 9th, 2015 by

There is no task too big or small for Stephen Wilson – he will jump right in and ensure the best possible results are achieved. His accomplishments speak for themselves. However, one endeavor, in particular,… Continued