Social Media


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Ability to Sustain The Message at Heart of Tumblr’s Growing Appeal

When the Office of the Director of National Intelligence in August rolled out a Tumblr blog about the work of the nation’s intelligence community, it was just the latest in a growing list of U.S. government blogs on Tumblr. The feds now have more than 30 Tumblr blogs, including blogs for the Defense Department and the Internal Revenue Service, according to The New York Times. | MORE »

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Infographic: Internet Predictions for 2015

PR pros are constantly trying to anticipate what the next big thing will be. This infographic, “The Internet in 2015,” from Cisco will give you an idea of how things are shaping up online. | MORE »

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3 Questions PR Pros Should Ask Before Posting on Facebook

You already know you shouldn’t litter your Facebook community’s news feed with overt advertisements and bland marketing jargon, but what are the characteristics of the content you should be posting?  | MORE »

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PR Insider: 7 SEO Basics Every PR Pro Should Know

Content marketing is now a $44 billion industry. And with businesses planning to increase their budgets toward search engine optimization (SEO) by up to 44% this year, PR professionals must be savvy in digital communications tactics in order to remain in the game. | MORE »

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3 Tips for Building a Brand Community on Reddit

Social media strategies are often limited and focus on less than a handful of networks. It’s no doubt difficult to roll out a discrete strategy on each and every social media platform, but that shouldn’t stop you from trying. Especially when it comes to a network like Reddit, where users devour content and spread it across their community. | MORE »

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Klout Loses Clout Thanks to Shortsighted Tweet

Social media ranking tool, Klout, is in hot water over a tasteless tweet. | MORE »

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The Hype Machine

Social media is not only here to stay, it’s set to evolve at a rapid pace as brands begin deciphering the best ways to use it. Nonetheless, hype can drown out utility as marketing managers and agency partners forget that social platforms are merely a tool just like any other channel. | MORE »

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Video is Still Not a Big Enough Part of PR (Infographic)

Most PR pros (79%) agree that video is not being used nearly enough when it comes to content. However, according to a recent survey conducted by PR News and PR Newswire, that will change in 2014. | MORE »

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Back to School: 3 Crucial Skills to Master Today

With the fall season just around the corner, now is the perfect time to refresh your public relations toolkit. Here are three essential skills communication professionals need to thrive in the coming year. | MORE »

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3 Tips You Should Already Know to Create Better Vines

With 40 million users now signed up, Vine has become a household name. Six seconds may not seem like enough time to create a captivating narrative, but Vine has proven otherwise. | MORE »

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