Social Media


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Video is Still Not a Big Enough Part of PR (Infographic)

Most PR pros (79%) agree that video is not being used nearly enough when it comes to content. However, according to a recent survey conducted by PR News and PR Newswire, that will change in 2014. | MORE »

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Back to School: 3 Crucial Skills to Master Today

With the fall season just around the corner, now is the perfect time to refresh your public relations toolkit. Here are three essential skills communication professionals need to thrive in the coming year. | MORE »

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3 Tips You Should Already Know to Create Better Vines

With 40 million users now signed up, Vine has become a household name. Six seconds may not seem like enough time to create a captivating narrative, but Vine has proven otherwise. | MORE »

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Arguing PR’s Case for Owning Social Media

The social land grab that started like a California gold rush has morphed into a long-term battle over digital manifest destiny. | MORE »

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Many Brands Fail to Heed Social Media During a Crisis; Your CSR Efforts Can Go Straight to the Bottom Line

More than half (57%) of companies are not using social media as a communications channel during a crisis, according to the latest Business Continuity Insight Survey by PwC. | MORE »

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The Surprising Ways PR Compensation Is Not Keeping Up With Emerging Skillsets

PR pros now spend a lot of their time navigating the social media terrain. They post tweets, distribute pictures on Instagram and create six-second video clips for Vine. Whew. While those skills certainly hold value for communicators, they may not be the essential element for career advancement. | MORE »

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3 Things You Might Not Know About Foursquare, But Should

Foursquare is undergoing a transformation from a social gamification network to a hyper-local information hub. And its new strategy to integrate crowdsourcing should make the transition much easier for the company. | MORE »

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Social Media and Public Relations Begin With Strategic Planning

If you were to Google “social media and public relations strategy,” millions of articles, blog posts, videos and other resources would pop up on this popular subject. Journalists, new influencers and well-known authors continue to write on this topic.  | MORE »

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Leonard’s Tips on Quality Writing Go Viral

The great mystery writer Elmore Leonard passed away yesterday. The Internet lit up. And interestingly, it was as much about his tips for great writing as it was for his brilliant work. | MORE »

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3 Tips for PR Pros Getting Into Media Buying

In yet another new discipline to add to their wheelhouse, PR agencies are starting to get into the media buying space. PR News spoke with Matthew Browher,
 senior VP, digital strategist at Ketchum, who provided the following three tips for PR pros looking to adapt media buying practices. | MORE »

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