One of the best tools for measuring social media activity is right in front of you, and it’s free: Google Analytics. If you don’t have it set up to monitor your website, you’re missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media.
By all accounts, live streaming is affordable, powerful and can be used in many contexts by a variety of organization types. You just need some expert guidance to get started as live streaming broadcaster.
Corporate and personal brands celebrate #GivingTuesday.
Good PR begets good PR for Taylor, and for you.
Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?
Video expert Tod Plotkin provides tips on creating video, optimizing search and getting it distributed.
Vox is the newest brand to branch out into a new frontier of visual communication.
From August to October 2015, social actions, or the sum of Likes, Comments, Shares and Retweets across Facebook, Twitter and Instagram, for the retail industry rose 37% vs the same period in ’14, according to Shareablee data provided to PR News.
PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.