Social Media

4 Ways to Boost Your Social Platforms

May 18th, 2015 by

The tips outlined below should help put your thinking, writing and wordsmithing in alignment with what your audience is saying and what it wants to hear.

The Week in PR, May 11 – May 18

May 18th, 2015 by

Tom Brady gets sacked by Bob Costas and are social media buttons really all that social?

Which Social Media Networks Do Millennial PR Pros Really Use?

May 15th, 2015 by

PR News brought together more than a dozen millennial communicators from PR agencies, corporations and nonprofits to gather insights into how this rapidly ascending generation views the PR profession, and their own future within it.


15 Techie Terms & Tools PR Pros Should Know

May 15th, 2015 by

In the ever-changing world of technology and social media, terms and tools are constantly being adopted and used as if they are long-established parts of the lexicon. It can sometimes be difficult to take a step back and ask, “What does that mean?” without feeling sheepish.


3 Tumblr Tips to Take Your Brand on a Candy-Colored Trip

May 14th, 2015 by

Tumblr’s users in the U.S. have grown from 17.1 to 19.1 million this year compared to 2014, attracted, no doubt, by the blogging platform’s visual spectacle and potential to amuse those with a low tolerance for long-form content.


What PR Pros Need to Know About Facebook Instant Articles

May 13th, 2015 by

Facebook’s Instant Articles has the potential to change the way people absorb news and content, and how PR communicators do their jobs.


3 Questions to Ask to Make Killer Videos for Your Brand

May 12th, 2015 by

Patricia Garofalo, global communications leader, Water & Process Technologies, GE Power & Water, shares three helpful questions to ask yourself when looking to create great videos for your brand.

vergara snapchat

Snapchat Edges Closer to Prime Time With Sophia Vergara Show

May 12th, 2015 by

“Modern Family” star Sophia Vergara will be the subject of a six-episode short-form show, “Vergaraland,” which will be available exclusively on Snapchat’s Discover platform. For brand communicators wondering about Snapchat’s future, look no further.


Tumblr Accelerating Its (Desktop) Appeal [Infographic]

May 11th, 2015 by

Facebook, move over. Well, not exactly, but the social networking giant certainly has more competition these days for both mind share and all-important eyeballs.

Sharp Contrasts in Response to Crises

May 11th, 2015 by

There’s a British proverb that says, “Youth looks forward but age looks back.” That pretty much sums up the way Blue Bell Ice Cream and Twitter handled their respective crises last month.