What do you do when you’re a multibillion-dollar corporation with hundreds of thousands of employees around the world and no one recognizes your name?
Let’s assume, for now, that Snapchat is just one of many work-related topics that’s causing you to lose sleep, but not something you’re using professionally. Here are some useful tips to consider for your as-yet-nonexistent Snapchat strategy.
Learning about using Instagram for business from Katie Keating, IBM’s program manager for social brand strategy, is one thing. How about learning from a slightly higher profile master of Instagram such as Taylor Swift?
The Chicago Community Trust tapped the communications expertise at Jasculca Terman Strategic Communications to not only elevate the trust’s visibility as a grant-making organization, but to emphasize the community foundation’s deep commitment to the Chicago area and its residents.
In advance of his presentation at PR News’ Social Media Conference in New York, Joshua Nafman of KIND Snacks discusses his team’s cross-platform social media campaigns.
Without a thorough promotional strategy, your content might as well be locked away in a leather-bound diary.
There is no better storyteller for a company than its employees. Here are some tips for making employees great storytellers on social media.
To help you decide if you should participate in this dawn of live streaming apps, Erika Kauffman of agency 5WPR and a speaker at PR News’ Oct. 5 Social Media Summit in New York, answers three questions that may be on your mind while downloading the Periscope app.
The Wing Luke Museum of the Asian Pacific American Experience partnered with Copacino+Fujikado to drive attendance to its Bruce Lee exhibit.
WhatsApp’s 900 million monthly active users milestone and a look at some demographics showing who is using messaging apps should be enough to convince communicators that if they have any interest at all in reaching young Americans they are going to have to figure out how to integrate this channel into their communications programs.