With the start of a new year, brands and organizations will look roll out new products or re-launch brands. This means communicators will be asked to create campaigns and messages for them. This story contains helpful tips to use social for a re-launch and a launch.
Social Media & SEO
CES Begins and Communicators See Tech Investments in AI, Video and Connected Devices
January 1st, 2019 by Seth ArensteinThe annual tech-laden mosh pit known as CES begins Tuesday at the Las Vegas Convention Center. That and the start of the year make it an excellent time to look at the technology scene, including what’s expected at CES and the implications of that for communicators and the brands and organizations they represent.
Consumer Engagement With B2C Brands in 2018 Down Slightly, Engagement With Video Off 19%
January 1st, 2019 by Seth ArensteinOur yearly look at the most-engaged B2C brands of 2018. Women are the target audience for nearly all of the top 10, according to Shareablee data. Overall consumer engagement was down slightly.
Instagram Mistakenly Releases Test of Horizontal Feeds, Prompting Backlash
December 28th, 2018 by Hayley JenningsInstagram caused an uproar this week when it unintentionally released a glimpse of a potential update to feeds on the platform. On the morning of Dec. 27, some users found that their Instagram interface had shifted from its usual vertical layout to a horizontal one, in which users had to tap or swipe through one post at a time to get to the next—similar to the Stories feature. Rather than scrolling quickly through posts and ads that weren’t of interest, users had to interact with every post in one way or another.
Five Social Media Best Practices for the Holiday Season
December 27th, 2018 by Jamie Izaks, All Points Public RelationsThe holiday season is a perfect time to enhance the tactics your brand is using on social media. Add storytelling elements, concentrate on visual content and create a consistent theme for your posts, writes Jamie Izaks of All Points Public Relations. Tell followers how your brand can help them during the busy holiday season. And don’t forget to include a CTA.
Four Marketing Trends to Consider for 2019’s Budget
December 24th, 2018 by Ronn Torossian, 5WPRAs 2018 dwindles to a few days, marketers prepare for the new year and many tend to wipe the slate clean. This makes it a great time to consider your budget plans for 2019. To get you started on thinking about marketing priorities, 5WPR chief Ronn Torossian looks at trends he believes will be important to consider in the coming year.
How to Target Your Content to Every Demographic [INFOGRAPHIC]
December 20th, 2018 by Seth ArensteinAt some point, perhaps soon, companies will use AI to gather data about target audiences and even create content that best suits their needs. Until that time, it falls to communicators and marketers to use available data to paint a portrait of target audiences and how they prefer to receive content. This infographic provides basic profiles of various demographic units and their content preferences.
PR Takeaways from NAACP’s Facebook Boycott
December 18th, 2018 by Justin Joffe“Our decision to return the donation to Facebook and logging out of the platform for a week is part of a strategy to bring attention to Facebook ‘s failures in protecting the integrity of both our privacy and our vote,” NAACP’s Aba Blankson told PR News.
Common Myths You May Believe About LinkedIn, Debunked
December 17th, 2018 by Hayley JenningsAlthough many brands have already made the shift to marketing and communicating on LinkedIn, some may be hesitant to jump into building a presence on LinkedIn because of preconceived notions about the platform and what kind of content it should contain. The good news is, a lot of those notions are likely wrong and should no longer hold you back.
2 New Instagram Features Communicators Should Know About
December 12th, 2018 by Hayley JenningsInstagram announced that users can now send voices messages via the Direct messaging platform in the app. Audio messages can be up to one minute long and can be sent in private and group chats. A second announcement revealed Instagram’s beta testing of creator accounts for influencers, which will “give the app’s high-profile individuals specialized tools.”