Social Media


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CaseStudy: Bounty’s Valentine to Teachers Results in Spotless Classrooms and Improved Learning Environments

The venerable P&G brand engineered a community outreach campaign that brought together 25,000 volunteers and 430,000 students. | MORE »

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Instagram Picks Up Steam as an Engagement Tool—and the Press Digs It

The mobile photo editing app is fast becoming a major conversation platform among PR pros, and a way to reach journalists. | MORE »

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Taking Sides: With Issues PR, The Medium Is the Message

While digital and social media has changed how audiences are reached, one thing remains constant: The messaging has to be spot on. | MORE »

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Case Study: Clorox, Ketchum Use Online Influencers—and Twitter, Facebook and YouTube—to Make a Healthy Difference

A campaign driven mainly by digital PR and social media led to 500,000 children receiving viral health checkups. | MORE »

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B2B Communications: Blazing a Trail to Effective Social Media Starts with a Clear Map and Clear Goals

You know the line: social media is just not for B2B companies. Well, here’s some prime social success stories that disprove that theory. | MORE »

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Tip Sheet: Identifying and Nailing the Online Defamer

It’s critical to be able to tell the difference between a disgruntled customer and someone who wants to hurt your business—only then can you take the appropriate action. | MORE »

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Customer Service and PR: How One Discipline Helps the Other

Living up to your customer "promise" leads to great customer service, and ultimately is great PR for your company. | MORE »

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Give Back Component, Authenticity Keys To Reaching Powerful Millennials

A generation actively engaged in consuming and influencing, Millennials prefer to align their buying power with causes. | MORE »

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Case Study: Neo-Classic PR Stunt Parodies New York Art Museums, Driving Awareness of Conan’s Return to the Big Apple

For communications pros, comedy is serious business. Just ask the PR/marketing team that engineered the New York Museum of Conan Art. | MORE »

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Tip Sheet: The Mobile Mix—PR Outreach Anytime, Anywhere

In developing any PR program, it’s important to consider that your audience spends a great amount of time on a laptop, smart phone or tablet. | MORE »

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