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When C-Level Execs’ Personal Beliefs Compromise The Brand

Soon after the U.S. Supreme Court in June ruled the Defense of Marriage Act unconstitutional, Chick-fil-A President-COO Dan Cathy chimed in on his Twitter account about the decision. | MORE »

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Effective Storytelling in the Information Age: Infographic

Storytelling is becoming one of the most common buzzwords in marketing and communications today. Everyone stresses the importance of telling a good story that relates a captivating narrative to your brand, but they forget to talk about how to cut through the swell of cluttered information to deliver an on-point message to the right audience. | MORE »

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#Sharknado Eats Paid Media for Lunch

You may not be working with a brand name as catchy as “Sharknado,” but whatever the product or service, you can experiment with silly hashtags that may catch flight. | MORE »

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UN Foundation’s Aaron Sherinian: At the Heart of Every Good Pitch Is a Personal Connection

Even practiced media relations experts wonder how their peers succeed at getting positive coverage for their organizations. With that in mind, PR News asked Aaron Sherinian, executive director of communications and public affairs at United Nations Foundation, to share his media relations expertise.  | MORE »

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3 PR Superheroes, Just In Time for Comic-Con 2013

The photos of costumed Comic-Con attendees made us wonder what otherworldly protagonists communicators need the most. Here’s what we came up with. | MORE »

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Rolling Stone Feels the Heat From ‘Bomber’ Cover

Rolling Stone magazine took an image that most of us knew well from coverage of the Boston Marathon bombing and slapped it on its cover, and is now facing condemnation on social channels and boycotts. | MORE »

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What Keeps PR Pros Up at Night?

In an informal poll PR News asked readers on Instagram what keeps them up at night. Turns out to be the same thing that keeps us stoked during the day: social media. | MORE »

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Pulling the Cap Off Clorox’s Content Strategy

Increasingly, brands are being told that they need to tap into the limitless potentials of content marketing. However, some confusion remains in terms of what kinds of stories your brand can tell, and how they should be told. | MORE »

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2 Reasons Your Brand Should Be on Google+

Google+ is celebrating its second birthday this week in addition to celebrating its place as the world’s second largest social network. While platforms like Facebook, Twitter and Instagram seem to grab up most of the headlines, G+ has been growing at a steady pace and now hosts 500 million users–359 million of which are reported to be active monthly users. | MORE »

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6 Must-Have Productivity Apps for PR Pros

As PR pros you likely have one irreplaceable communications tool that is tethered to you at all times: your mobile phone. These days, it’s hard to argue that a communications professional could get by without his or her phone. | MORE »

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