Plenty of executives know Instagram. Many probably use it to view pictures of celebrities, athletes and perhaps members of their family. Fewer realize its potential for business.
With eye-opening imagery and cheeky messaging in hand, the partners set out on social media to relay the importance of regular skin screenings to the digital public.
Avoid worrying too much about financials and concentrate instead on how Snapchat can help you boost your brand, especially with the younger set.
Subway acted fast in responding to the latest development in a criminal case against the brand’s most familiar face.
Since digital and social media are continuing to be a large part of the PR professional’s daily duties, we asked several communications professionals to provide insight about best practices for assembling a digital team.
As Instagram’s numbers have grown, so, too, has the presence of brands looking to connect with consumers on the photo-sharing platform. Appreciating the value of Instagram’s user base is easy. Creating an account that is authentic, relevant and engaging—that’s a little harder.