Social Media


avatar

Who Should Manage Your Social Media Programs? Content Marketing Moving to Core of PR Strategy

Company executives are divided on who should manage their social media properties. Nearly 39% said the responsibility should be left to the public relations and communications team, while 35% said it should be left to marketing, according to a recent survey by The Creative Group. | MORE »

Comments Off

avatar

Younger PR Professionals Look For Both Flexibility and Fulfillment

There is nothing that makes a Millennial break out into a cold sweat more than the thought of being chained to a desk for eight (or more) hours a day.  | MORE »

2 Comments

avatar

Reality Check: Should PR Ever Get in a Public Dispute With a Reporter?

Does it ever advance your communications mission to get into a public dispute that attacks journalists? | MORE »

10 Comments

avatar

7 Ways to Build a Following on Instagram

If you’ve determined that now’s the time to go visual with your PR messages, follow these seven best practices to build a following on Instagram. | MORE »

4 Comments

avatar

Not so Fast, Twitter. Pinterest is Driving More Traffic for Publishers

Despite publishers’ and journalists’ affinity for Twitter, it turns out that Pinterest is driving more traffic to their homepages. According to a recent Shareaholic study, when it comes to traffic from social, Facebook and Pinterest are leading the way. | MORE »

3 Comments

avatar

5 Ways That PR Execs Can Drive Engagement on Facebook

Although there is a perception that Facebook is already old hat, the platform still holds undeniable clout across social channels, particularly for 15 year-old- to 25-year-old demo. Plus, the platform’s 1.15 million active monthly users should not be ignored. | MORE »

1 Comment

avatar

6 Pointers for Taking PR’s Role in Social to the Next Level

Social continues to create new possibilities for public relations. As brands continue to move further into the social media space, the opportunities (and risks) have never been clearer.  | MORE »

Comments Off

avatar

PR News Announces 2013 Platinum PR Award Winners

More than 300 communications professionals packed the Manhattan Ballroom in New York’s Grand Hyatt on Oct. 15, 2013 to celebrate the winners and honorable mentions of PR News’ Platinum PR Awards. | MORE »

Comments Off

avatar

2013 Platinum PR Awards: Social Media Campaign

Winner: Hampton Hotels – Hamptonality Moments Hampton Hotels wanted to discover ways to raise awareness of its distinctive personality and culture. It identified the perfect vehicle in a video series, “Hamptonality Moments,” which featured real … | MORE »

Comments Off

avatar

2013 Platinum PR Awards: Blog

Winner: Blue Cross Blue Shield of Michigan – “An Apple a Day” in a Digital World: Michigan Blues Build Healthy Relationships with Consumers Through AHealthierMichigan.org. Sponsored by Blue Cross Blue Shield of Michigan, the blog … | MORE »

Comments Off