Social Media

CPG Companies Raise Awareness by Packaging Products With Social Media

May 4th, 2015 by

The CPG category grew 43 percent in the first quarter, compared with the same period in 2014, according to social media analytics company Shareablee. Photo- and video-sharing site Instagram was the main beneficiary.

How CVS Health and Its Agency Maximized a Hashtag’s Buzz

May 1st, 2015 by

Twitter is all about the hashtag. Everyone wants a new hashtag to trend high, but wanting and doing are two different things.

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7 Tips for Using Social Media in a Brand Crisis

April 27th, 2015 by

Engaging the public on social media is one of the most effective—and dangerous—ways of handling a brand crisis. It can reach around the world in a heartbeat and it offers you a greater degree of control over your message than traditional media, provided you use it correctly.

PR Lessons From the Presidential Campaigns

April 27th, 2015 by

Partisanship and policy aside, the campaign trail offers key PR lessons. Whether it’s a presidential hopeful hitting the campaign trail or a new CEO meeting with stakeholders, making a strong first impression is crucial. And perception may trump reality.

Take Twitter Analytics Into Account

April 27th, 2015 by

Twitter Analytics can provide a lot of meaningful data to help you enhance and amplify your personal Twitter brand. But it can also be a little overwhelming, especially if you don’t live and breathe analytics as a full-time job.

The Week in PR—April 20 – April 24, 2015

April 27th, 2015 by

Bracing for ‘Mobilegeddon’ and Ben Affleck’s mea culpa.

visual content

How to Create Visual Content People Actually Want to Look at [Infographic]

April 24th, 2015 by

In an era where catching people’s attention is getting more and more difficult, making your content look good is just as (if not more) important than actually having good content. But creating stunning visual content is much more difficult than it may seem, and the Internet is full of bad design and poorly executed visuals to prove it.

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PR Insider: Making Facebook Work for PR

April 23rd, 2015 by

PR is about presence, positioning, and promotion. Facebook can help your client accomplish all three, if you use the platform for the reason it was created.

snapchat

3 Snapchat Tips to Better Connect With Your Audience

April 22nd, 2015 by

If your business objective is growth and sales with the next generation of buyers in mind, Snapchat should to be central to any forward-thinking communications strategy.

news feed

What Facebook’s Latest News Feed Changes Mean for PR Pros

April 22nd, 2015 by

For brands and organizations, the change means that they’re most likely going to have to redouble their efforts to produce more user-generated content.