Jay Z’s media strategy for his Tidal music service provides a veritable clinic for communicators who are looking for ways to make a splash when they announce new products and/or services.
With more influencers and everyday users streaming everyday, it’s time for communicators to take a serious look at streaming.
If and when Facebook’s reported deals to host content from major publishers such as The New York Times and National Geographic take full form, mere Facebook fluency isn’t going to cut it for anyone with a future in media relations. Expert-level status is going to be required.
The evolution of Messenger as a new kind of social network marks a shift away from public communication in the digital space that began with Snapchat.