Social Media

ellen pao

Succession Planning Is Critical After Ellen Pao Resigns as Reddit CEO

July 13th, 2015 by

For all brands and organizations, Reddit included, succession planning is an unpleasant but necessary fact of life.

Google Analytics a ‘Game Changer’ for Ambitious PR Pros Who Aren’t Afraid of Left-Brain Thinking

July 13th, 2015 by

We’ve heard more than one communications professional say, partially in jest, that entering PR was a way to to avoid numbers. Yet the digital age has made PR measurement a joking matter no longer. You may be risking career advancement should you continue to shun analytics.

7 Tumblr Tips for Getting Your Content Shared

July 13th, 2015 by

With the intense competition for eyeballs, getting your company’s blog post read can be difficult. Tumblr, for example, hosts more than 243 million blogs, so standing out is critical.

How an Integrated Media Campaign Tackled the Delicate Subject of Childhood Obesity

July 13th, 2015 by

In 2013, the American Heart Association|American Stroke Association (AHA/ASA) shifted its focus from PR programs solely supporting the group’s original mission of preventing heart disease, to engaging segments of the population to expand the fight against both heart disease and stroke.


4 Questions for Ben Parr: Igniting a Bonfire of Attention for Your Brand

July 10th, 2015 by

At PR News’ Big 4 Social Media Conference, “Captivology” author Ben Parr will discuss the practical applications of his findings about the deep-rooted, primal nature of human attention, and how technology has altered the way attention is captured.

facebook news feed

How Facebook’s News Feed Updates Will Impact PR

July 9th, 2015 by

Facebook’s ever-changing News Feed algorithm has morphed again, this time with the introduction of new tools that allow users to select whose content they see first, find new pages to connect to, unfollow people to hide their posts and reconnect with people they’ve unfollowed.


7 Tips for Choosing Social Media Tools

July 8th, 2015 by

Only your team can identify what you need in a social media tool. Armed with these tips, you’re better prepared to choose a long-term partner and avoid this being a painful process.


8 Periscope Tech Recommendations

July 7th, 2015 by

When the time is right to use Periscope for a live product demo, a fireside chat with your CEO, your nonprofit’s fund-raising event or a day-in-the-life look at your company, you’ll need some pointers about the technical details of a Periscope broadcast.


5 Ways to Engage Millennials on Social Media

July 7th, 2015 by

When targeting millennial audiences on social media, you must keep their interests at the heart of your thinking. Success can be attributed to a few simple guidelines.

social media calendar slider

Why You Need a Social Media Calendar and How to Create One [Infographic]

July 6th, 2015 by

A social media calendar provides a bird’s-eye view of your content on all channels and incorporates items such as company milestones, product launches and holidays to keep in mind when creating content.