Social Media

10 Twitter Chat Tips Sure to Spark Engagement

June 15th, 2015 by

The Twitter Chat, where Twitter users meet at a pre-determined time to discuss a topic, is an increasingly popular way for PR pros to cultivate relationships and spread messages.

The Week in PR, June 8 – June 15

June 15th, 2015 by

NBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse.


A World Without Twitter?

June 12th, 2015 by

PR News’ millennial advisory board members were pretty emphatic when they told us Twitter is the social networking platform they use the most in their work lives. Nothing else comes close. These dozen or so PR pros at b2c and b2b companies, nonprofits and agencies rely mostly on Twitter to communicate brand messages on social […]

instagram slider

Instagram Lures Brands With New Desktop Site

June 12th, 2015 by

This week, Instagram started to roll out a revamped version of its desktop site, indicating that its mobile-first personality may be changing.

google seo

3 Easy Ways to Boost Your Google Search Rankings

June 11th, 2015 by

These days, it’s not enough to write killer copy in which the message hits readers where they live. PR pros need to master several disciplines designed to raise their brand profile in a Google search.


6 Ways to Integrate Social Data Intelligence Into Your PR Strategy

June 11th, 2015 by

The mass of “social data” now available can be an incredible source of information, but now PR/Comms professionals need to learn how to pull insights from this ocean of information.


The Power of Communities in Building Your Brand

June 10th, 2015 by

Communities can be a great benefit for your brand by freely engaging in activities that are essential to your organization’s success.


One-Way ‘Conversations’ Plague Brands

June 9th, 2015 by

If your brand is doing all the talking on social media, then you are missing the value that social can bring to your organization.

Peel the Layers of KPIs for Better Social Insights

June 8th, 2015 by

KPIs are a good start, but don’t be beholden to them. For example, if your KPIs are monthly volume of mentions and share of voice versus competitors, key questions should be: What did people say about our products online? What was said about our competitors?

Last Laugh: Financial Firms Use Humor to Boost Social Engagement 28%

June 8th, 2015 by

Companies wanting to improve engagement with consumers on social channels may want to look closely at what the financial services sector is doing.