Social Media

How to Build Thought Leadership That Drives Business Goals

October 1st, 2015 by

Ditch the hard sell in favor of supplying top-quality content. Serve the community and they’ll return the favor by helping you achieve your business goals.

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Will Twitter’s ‘Buy’ Button Hasten the Marriage of PR and Marketing?

October 1st, 2015 by

Thanks to Twitter, PR, sales and marketing just got a little cozier. The company announced yesterday that retailers using certain e-commerce platforms can now sell products and services within a tweet by adding a “Buy” button.

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5 Tips to Tell a Compelling Brand Story on Social Media

September 30th, 2015 by

Social media writing can be particularly challenging for communicators, but here are some tips to make it less of a challenge and more of an opportunity.

Pitching

Twitter: Friend or Foe When Pitching Media?

September 29th, 2015 by

When it comes to using Twitter for building relationships with journalists, there has been much debate as to how and when to use it.

Party City Gets a Dressing-Down for Facebook Censorship

September 28th, 2015 by

Party City has not responded to claims that it removed customer feedback from its Facebook page after a customer penned a letter detailing her issues with the gendering of the store’s Halloween costumes.

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Go Beyond Social Media to Get Your Point Across

September 28th, 2015 by

Readers, viewers, consumers and those who follow social media are all engaged in a fluid, changing environment. What works one day on social media may not work the next.

5 Ways FedEx’s Media Team Delivers Its Brand Story on Instagram

September 28th, 2015 by

5 tips from FedEx about using Instagram to tell brand stories.

8 Tips to Help You Get Reporters and Bloggers to Embed Your Infographics

September 28th, 2015 by

Ask any journalist to give his/her thoughts on infographics and you should expect, at the very least, an eye roll. Though news outlets have used infographics since before the birth of the Internet and USA

The Week in PR

September 28th, 2015 by

Former Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with