Social Media


avatar

Storytelling Skills the Secret Ingredient in Coca-Cola’s Digital Formula

Ashley Callahan, who manages content development for Coca-Cola Journey and who will be leading an online storytelling session at PR News’ Aug. 5 Writing Boot Camp in San Francisco, notes that her company prizes storytelling skills, deeming them essential to building audiences in the crowded digital landscape. | MORE »

3 Comments

avatar

4 Ways to Keep Your Brand in the News When There Is No News

Media relations can be a real challenge for your brand when there is no real news to offer—no new product or service, no upgrade, no high-profile hire, no acquisition, no new financials to report. | MORE »

2 Comments

avatar

What Twitter’s New Tailored Ads Mean for Brands

As a measure to better serve its advertising clients, Twitter announced that it is experimenting with techniques to push custom ads. Soon brands will be able to leverage email addresses and browser cookie IDs in order to deliver targeted ads to users who’ve shown interest in a brand or product. | MORE »

Comments Off

avatar

How to Write Twitter Ads the FTC Will Love

Want to run an ad on Twitter without incurring the wrath of the Federal Trade Commission? Here’s how.  | MORE »

Comments Off

avatar

More Companies Planting Flags on LinkedIn: Infographic

There are more than 3 million company pages on the platform, more than 500,000 of which were added in the past year. Here’s what this means for PR. | MORE »

1 Comment

avatar

4 Visual Storytelling Tips for the Text-less Age

It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million. | MORE »

1 Comment

avatar

A Teachable Twitter Moment, Courtesy of the Baldwins and Their Tormentors

Did she or didn’t she? That is, did Alec Baldwin’s wife tweet about “amazing recipes,” wedding anniversary presents and her appearance on the “Rachael Ray Show” at James Gandolfini’s funeral service? | MORE »

Comments Off

avatar

The Next Big Thing: The Internet of Things

As PR pros, it’s important to be on the cutting edge of technology. Here’s what’s percolating in the world of tech today. | MORE »

Comments Off

avatar

Will DOMA Ruling Open Door for More Inclusive Brand Messaging?

As the courts finally begin to catch up with the way that attitudes in our culture are changing, this is a chance for brands to get ahead of the curve and reach out to all kinds of consumers and families. | MORE »

1 Comment

avatar

Swing and a Miss; A-Rod’s Tweet Angers the Yankees

Call it another strike in Alex Rodriguez’ clumsy efforts to cleanse his reputation. It’s also a cautionary tale about the proper use of Twitter when you’re a salaried employee. | MORE »

1 Comment