Social Media


6 Facebook Video Tips (and 5 Tools) for Mastering Visual Storytelling

March 17th, 2016 by

If you haven’t gotten on the Facebook Video bandwagon yet, don’t worry, there’s still plenty of time to make an impression on the social network.


4 Essential Tips to Help You Master Instagram Video Ads

March 17th, 2016 by

Instagram has been fortifying its ad service recently, and video ads embody some of the most significant opportunities for communicators on the platform.

The Week in PR

February 29th, 2016 by

Here’s something journalists don’t see often: a prompt and full press release from a brand that’s lost a court case.

Data Shows Paid Posts Should Be Part of Your Multi-Step Social Media Effort

February 29th, 2016 by

Those who think social media is an easy way to attract a crowd likely have never attempted to mount a digital PR campaign.


Facebook Reactions Could Be a Game Changer for PR Pros

February 25th, 2016 by

Facebook rolled out its new extension of the Like system yesterday, which the company is calling “Reactions.” By opening up the platform to a slightly more nuanced expression of human emotions, Reactions offer businesses five new emotions to more accurately gauge how their messages resonate.


Facebook Planning Ads in Messenger

February 23rd, 2016 by

It’s an attractive prospect for businesses, but not so much for consumers. How Facebook implements ads could make or break the Messenger app.


Sports Leagues and Pop Music Dominate Twitter Actions

February 22nd, 2016 by

Bleacher Report was the top U.S. brand on Twitter in 2015 in terms of engagement, with 20.6 million likes and retweets, according to Shareablee data provided exclusively to PR News.


How to Use YouTube’s Proprietary Features to Build an Audience

February 17th, 2016 by

Even though YouTube shows no signs of slowing, many brands still look at it as either a check box or a content dump.


When Kanye and Taylor Swift Rule, What Happens to Your Message?

February 16th, 2016 by

There were other stories last weekend, but all we talk about is Kanye and Taylor. How can brands cut through that clutter?

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3 Foolproof Steps to Manage Any Social Media Crisis

February 16th, 2016 by

It’s every company’s worst nightmare: Your business is in the news, and not for something good.