Social Media

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4 Ways Southwest Tried to Keep ‘Luv’ Alive Amid System Breakdown

October 12th, 2015 by

It’s practically a given that Southwest knows how to handle itself in good times and in bad—yesterday’s electronic customer service breakdown that hobbled passenger and luggage check-ins was one of the bad.

Social Media Measurement on a Shoestring: Pay-to-Play Trend to Lead to Better Native Analytics

October 12th, 2015 by

We asked several PR pros for tips on approaching social media measurement as well as how to measure competitors’ campaigns and apply lessons learned to your own work.

How Volkswagen and Turing Pharma Diverge on Crisis Management

October 12th, 2015 by

Today, good management of a crisis means avoiding being named the “Most Hated Person in the World.”

PETA, Breast Cancer, Rainforest Orgs Take Varying Roads to Social Growth

October 12th, 2015 by

The killing of Cecil the Lion propelled PETA to the top spot on Twitter and Instagram, with celebs’ reactions receiving the most traction.

How Nissan and its Agency Got Deadmau5 to Fall in Love With The GT-R

October 9th, 2015 by

Nissan and its agency partner TBWA saw an opening for a clever campaign when Ferrari issued a cease and desist to musician and automotive enthusiast Deadmau5, who had given his Ferrari 458 Italia a custom meme-inspired makeover.

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The hardest part about working in PR is…

October 9th, 2015 by

We asked our social media followers just what the hardest thing about PR is for them. And we got back some good answers. Perhaps you can recognize your own pain points on this list.

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Twitter’s ‘Moments’ Packages Trending Stories, But Is a No-Pitch Zone

October 8th, 2015 by

Another Twitter change debuted on Tuesday, Oct. 6, at 12:01 a.m.—“Moments,” a pastiche of videos, tweets and photos of trending stories and events.

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6 Ways PR Pros Can Prepare For Facebook’s “Dislike” Button

October 7th, 2015 by

There is still time for social media communicators to prepare for Facebook’s imminent “Dislike” button.

9 Visual Storytelling Tips to Lead the Pack on Social

October 6th, 2015 by

Even though it’s a cliché at this point, the importance of visual storytelling cannot be understated. The truth of that statement becomes more evident when you throw social media into the mix.

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How to Partner with Instagram Influencers

October 5th, 2015 by

As companies turn increasingly to Instagram to develop their brand, it’s essential to tap into this platform’s powerful scene of social media influencers.