Social Media

Do’s and Don’ts for Engaging with Media on Twitter

March 3rd, 2015 by

To capitalize on a new video embed Twitter just rolled out, PR pros first need to know their way around the microblogging service.

PR Insider: What Communicators Need to Know About Google+ Changes

March 2nd, 2015 by

Recent changes to Google+ focus on the most successful elements of its network, to develop and evolve them further, streamlining the product and increasing overall impact.

PR Pros Need to Reevaluate Pinterest and Snapchat

March 2nd, 2015 by

With additional funding Snapchat and Pinterest likely will grow their services, land more market share and expand globally.

How to Generate Interest From Gen Y

March 2nd, 2015 by

Brands must target Millennials where they live and get their news and align with their influencers. They also must tread lightly, however.

Time for a Closer Look at Your Content

March 2nd, 2015 by

When brands slice and dice their information into snackable and visual content they boost the odds that consumers will pay closer attention to the message. The challenge is when to distribute the content.

The Week in PR – A roundup of PR and marketing-related news

March 2nd, 2015 by

‘Embracing the Hate’ as the latest marketing tool, stepping on a positive message and Amazon’s new senior VP for worldwide corporate affairs (via the White House).

4 Twitter Mistakes That Can Cost You Followers

February 26th, 2015 by

There is no shortage of advice from social media experts on how to build your Twitter following. But how do you keep the people that you do have?

3 Ways the FCC Net Neutrality Regulations Will Impact PR

February 26th, 2015 by

The FCC appears ready to approve new net neutrality regulations today. With so much of the work of the communications industry now taking place online, let’s take a look at how the new regulations could impact PR.

9 Pinterest Tools to Help You Benchmark Your Brand’s PR Strategy

February 25th, 2015 by

The Pinterest analytics space is largely uncharted. Let’s take a look at 9 tools you can use to see how your strategy on the social platform is working.

3 Tips for Making Your Instagram Page Stand Out

February 24th, 2015 by

If a picture is a worth a thousand words then your Instagram account can be worth a good deal more, in terms of growing your audience and giving your products and/or services some sales lift.