Social Media


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4 Tips to Measure the Success of Your Content Strategy

Establishing built-in metrics to measure the performance of a content strategy is key to its success.  | MORE »

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With Twitter a Public Company Will PR Start to Ramp Up Investments?

Less than a week after it went public Nov. 7 Twitter rolled out a new tool called custom timelines. The feature enables its users to drag and drop tweets to form custom lists of Twitter messages on whatever topic interests them. For PR pros patched into Twitter there’s probably a lot more where that came from | MORE »

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Mobile Devices Are Constantly In Reach; Your Twitter Fans Want a Response to Their Queries (10 Minutes Ago)

There were very few investors who waited to jump on Twitter’s IPO when the social networking platform went public on November 7. In a similar vein more than half (53%) of consumers that reach out to brands on Twitter expect a (very) quick follow up, according to a new study. | MORE »

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PR News to Celebrate PR People Award Winners and Honorable Mentions at National Press Club

PR News will honor the stars of PR at its PR People Awards luncheon at the National Press Club in Washington, D.C., on Dec. 10. | MORE »

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What Makes a Story Go Viral

This is what it takes to create the story that goes viral on social media.  | MORE »

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SMBs Say They Are More Optimistic About the Economy; A Few Shopping Items that Mom and Dad Can Agree On

More than three-quarters of moms (80%) nationwide are making the major household purchasing decisions for their families, per a recent Child’s Play Communications study. Dads may still have a long way to go before they catch up, but the tide is slowly changing. | MORE »

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Owning a Key Topic On Social Media: Deploy A Three-Pronged Approach

In the social media world, the process of turning an individual into a so-called thought leader begins with “content.” Initially, this involves creating and posting blogs and comments on others’ blogs, but also includes creating and posting other written content, such as white papers, case studies, and eBooks. | MORE »

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How To Shed Light on Complex Stories

On a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.
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When Did You Realize You Wanted to Work in PR?

When it comes to career, we all want to be “living the dream.” But to do that you first have to realize what it is you want to. PR News asked readers to fill in the blank and answer this question: “I knew I wanted to work in PR when_____.” | MORE »

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5 Tips to Maximize Twitter Engagement

Twitter debuted on the New York Stock Exchange today, and so far is performing exceptionally well. Now that the company is public, there will likely be several innovative tools developed with brands in mind. | MORE »

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