Social Media

twitter_chat

Should You Host a CSR Twitter Chat?

January 20th, 2016 by

Build and engage in a community online just as you do in your CSR efforts.

10932163_1405159346445516_603099009_n1

How to Not Visually Scream ‘Marketing!’ on Instagram

January 19th, 2016 by

Go with the flow and be part of the experience to get the most out of your Instagram strategy.

slider

5 Ways to Build Your Brand on Periscope

January 15th, 2016 by

One of the most powerful ways to build your brand—and your community—is through live streaming video. Here are some tips for using Periscope to do it.

3044990-poster-p-1-report-twitter-is-pressuring-celebrities-to-use-periscope-over-meerkat

Twitter Update Brings Periscope Videos into iOS App

January 13th, 2016 by

It’s time to jump on the Periscope train if you haven’t already.

stock-market_slider

Social Media: The Stock Market’s Crystal Ball?

January 13th, 2016 by

We live in an era where the comments or opinions expressed via social media, whether true or false, have the ability to move markets.

golden_globes_logo_2011

5 PR Lessons From the Golden Globes

January 11th, 2016 by

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.

Brands’ Brief Instructional Videos Got the Most Shares on Facebook in ’15

January 11th, 2016 by

The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.

Five Ways Social Listening Will Become Audience Intelligence in ’16

January 11th, 2016 by

Social listening doesn’t cut it. Audience intelligence is replacing it.

M-102658-307

How Call of Duty Used Snapchat to Ignite Its Community

January 8th, 2016 by

Activision and Edelman created the first ever in-game integration with Snapchat by installing a “hack” in the Black Ops 2 online multiplayer maps.

social-media-data-slider

5 Ways to Use Social Data to Build a Winning PR Campaign

January 7th, 2016 by

By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.