Social Media

How to Find Business Value in Instagram With Minimal Financial Investments

August 24th, 2015 by

Plenty of executives know Instagram. Many probably use it to view pictures of celebrities, athletes and perhaps members of their family. Fewer realize its potential for business.

Video Driving Increase in Social Sharing

August 24th, 2015 by

It’s becoming a popular refrain, but here it is again: Video continues to drive most social media activity.

Print

How an Agency and its Partner Convinced Social Media to #GetNaked

August 21st, 2015 by

With eye-opening imagery and cheeky messaging in hand, the partners set out on social media to relay the importance of regular skin screenings to the digital public.

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Snapchat’s Usage Leads Pack After Four Years, and Is Still Growing [Infographic]

August 20th, 2015 by

Avoid worrying too much about financials and concentrate instead on how Snapchat can help you boost your brand, especially with the younger set.

Subway Manages Its Worst-Case Scenario With a Single Tweet

August 19th, 2015 by

Subway acted fast in responding to the latest development in a criminal case against the brand’s most familiar face.

How Three Communications Chiefs Hire and Cultivate Winning Digital/Social Media Teams

August 17th, 2015 by

Since digital and social media are continuing to be a large part of the PR professional’s daily duties, we asked several communications professionals to provide insight about best practices for assembling a digital team.

Tinder’s Tweets Take It Beyond Core Audience

August 13th, 2015 by

Was Tinder’s tweet storm a planned PR stunt? Or was it an emotionally devoted, yet slightly unhinged employee?

Press_Release_Writing

How to Increase Your Press Release ROI

August 13th, 2015 by

You can improve the effectiveness, reach and impact of your press releases by following these 8 simple steps.

8 Tips for Boosting Your Snapchat Campaign

August 10th, 2015 by

Move over, Facebook? Snapchat says users now send at least 700 million photos and videos per day via the ephemeral-messaging service.

natgeowild

9 Instagram Dos and Don’ts from National Geographic

August 7th, 2015 by

As Instagram’s numbers have grown, so, too, has the presence of brands looking to connect with consumers on the photo-sharing platform. Appreciating the value of Instagram’s user base is easy. Creating an account that is authentic, relevant and engaging—that’s a little harder.