Social Media

5 Ways FedEx’s Media Team Delivers Its Brand Story on Instagram

September 28th, 2015 by

5 tips from FedEx about using Instagram to tell brand stories.

8 Tips to Help You Get Reporters and Bloggers to Embed Your Infographics

September 28th, 2015 by

Ask any journalist to give his/her thoughts on infographics and you should expect, at the very least, an eye roll. Though news outlets have used infographics since before the birth of the Internet and USA

The Week in PR

September 28th, 2015 by

Former Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with

How a 60-Year-Old Brand and its Agency Partner Built a Twitter Following

September 25th, 2015 by

Even for a brand as well known as Just Born Quality Confections’ PEEPS, building its audience on an under-utilized social platform can be a staggering feat.


3 Tools and Techniques to Prove the Value of Social Media

September 24th, 2015 by

One of the most challenging aspects of social media is proving a return on the investment. Here are some tools and techniques to help you prove the return on your social media investment.


What to Do When the Pope Plugs Your Brand? Stay the Course

September 24th, 2015 by

Pope Francis’ choice of automobiles during his visit in the U.S. has resulted in fortuitous product placement for Fiat Chrysler—heaven sent, you might say.

Corporate Cyber Shaming Survival Guide

September 23rd, 2015 by

Regardless of where a crisis starts, the real-time nature of digital media means that social conversations will move faster than your company can make decisions.


This Behavior Cue Is Guaranteed to Make You Lose Credibility on Email

September 22nd, 2015 by

“Mutuality Matters” author and Social Media Summit keynote speaker Kare Anderson discusses behavior cues that compel others to listen and respond to you, and those that drive others away.


5 Brand Identity Writing Tips

September 21st, 2015 by

It is the PR writer’s job to develop and craft relevant and potent messaging that reinforces identity. Here are some tips to help you write with identity in mind.