Social Media


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Is Jennifer Lawrence’s ‘I-Don’t-Participate’ Social Media Strategy For Real?

While we would not advise brands and organizations to avoid social media platforms altogether, Lawrence’s decision could inspire companies to be a bit more selective with the kind of content that they post on their social channels. | MORE »

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Always On

Millennials have an insatiable appetite for social media and mobile communications. But their elders are not too far behind when it comes to where they spend their time online. | MORE »

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Online Marketing Needs a Mobile-First Approach

Brands and organizations of all stripes have spent the last few years moving to a digital-first marketing strategy. But they shouldn’t get too comfortable, as the digital-first approach is about to get eclipsed by the mobile-first approach. | MORE »

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Sharing Stories Is Job One

Oscar Suris, executive VP and head of corporate communications at Wells Fargo, talks about the importance of sharing stories, life in a post-banking crisis universe and what he does to unwind.  | MORE »

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Creating a Sense of Urgency for Communicators

Jump-starting a sense of urgency is vital, whether you want to initiate change or weather it. But urgency isn’t about speed. It’s about propulsion. | MORE »

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Taco Bell’s ‘Blackout’ Offers New Paths for Digital Marketing

Call it disruptive or innovative—in the context of digital PR, the terms are relatively synonymous these days. Either way, the Taco Bell “blackout” serves as a compelling reminder that, as online communications become commoditized, PR pros are on the hook to create unusual campaigns that grab the attention of consumers and the media alike. | MORE »

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PR, Marketing and Advertising Syncing Up

Stronger alignment among PR, marketing and advertising executives is one goal shared by brands and organizations, at least on paper. Despite the best of intentions, however, many PR, marketing and advertising pros have been stymied by a siloed business approach, senior managers who are reluctant to start collaborating on their media budgets or, in many cases, corporate inertia. | MORE »

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How to…Find Influencers on Instagram

It is becoming increasingly difficult for brands to be heard amongst the (visual) clutter on Instagram. To break through, it’s important to focus on building authentic relationships. | MORE »

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3 Things Taylor Swift Does Right on Social Media

It’s not news that Taylor Swift is a Twitter behemoth—holding the fifth spot for most followers—but what’s really important is how she uses social media. | MORE »

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Memo to PR Team—We Want Our Own #alexfromtarget

The nation’s focus has been on the stress and anger of the midterm elections—a perfect time for a sweet and empty antidote like #alexfromtarget. | MORE »

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