Social Media

Sustainability Reports as Content Farms

June 8th, 2015 by

Produced to demonstrate compliance with environmental and social issues, sustainability reports have the benefit of being timely, authoritative and on-message.

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7 Snapchat Strategy Secrets from the Miami Marlins

June 3rd, 2015 by

Snapchat’s users represent that ever-elusive and important youth demographic. It has the potential to convert young people into loyal brand ambassadors and future customers. For some brands, that opportunity is too good to pass up.

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How Social Listening Can Help Make Sense of Your Brand’s Online Reputation

June 3rd, 2015 by

In order for communicators to capitalize on social listening, they need to involve multiple disciplines within their organizations, such as sales, HR and product development. By getting more disciplines involved in your social listening, you have a better chance to monetize your social channels.

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4 Ways to Blog That Will Inspire Trust and Shares

June 2nd, 2015 by

Blogging has one main leg up on social media platforms whose algorithms are constantly changing: On your blog, you make the rules. An effective blog also serves as the hub for all your other social channels, all while providing a platform to engage with your audience.

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Caitlyn Jenner Breaks the Internet Using Old Media

June 2nd, 2015 by

Many have championed Caitlyn Jenner as a hero for the LGBT movement. But it’s her creative use of the media that should hold the attention of communications professionals.

Consumers Choose Video Over Reading

June 1st, 2015 by

Consumers are nearly 50 percent more likely to read email newsletters that feature links to video, according to a survey of 1,051 people conducted by online video app company Animoto.

Influencers Hiding in Plain Sight on LinkedIn Communications

June 1st, 2015 by

Find key reporters covering your market. Check. Engage influencers who can propel your message. Check. Spark conversations with your audience. Check. LinkedIn provides these and other opportunities, but PR execs for the most part continue to give the social network short shrift.

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6 Ways Twitter’s Audience Insights Can Empower Your Messaging

May 29th, 2015 by

Twitter’s recent upgrade to its analytics platform, Audience Insights, will allow communicators a deeper look into the many facets of audiences on the social network.

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4 Reasons Why PR Pros Can’t Ignore Online Video

May 27th, 2015 by

video is expected to grow to 84% of Web traffic in the U.S. by 2018, up from 78% this year, according to Cisco.

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How to Bring Life to Shareable Content

May 26th, 2015 by

Creating shareable content for the modern audience is a challenge that can be overcome by following these key principles.