When you think of financial services, references to pop culture and current trends are likely not the first things that come to mind. Yet in a recent campaign, investment firm Vanguard managed to leverage some pop culture staples, along with adopting a more relatable vernacular across social media channels. In its “Invest Like You Own the Place” effort, Vanguard’s social team empowered and engaged current and potential clients with a combination of bold red visuals, humor, contests and fan stories.
Social Media & SEO
How Vanguard Drove Fan Engagement With an Integrated Marketing Campaign
December 2nd, 2019 by Kristin ThomasA Step-by-Step Way to Manage Your Reputation on Google, for Free
December 1st, 2019 by Luke BudkaIn this first of a two-part series, SEO expert Luke Budka takes a basic approach to improving a company’s reputation using Google. For example, when you Google your business name, is it the first thing that comes up. Even better, everything Budka recommends here is free.
Engagement Falls 10% YTD for B2Cs, 30% for B2Bs (Jan-Nov 2019)
December 1st, 2019 by Seth ArensteinOur (almost) year-end look at social media engagement by B2C and B2B brands shows a pattern in both categories. Engagement is off year over year. Data is provided exclusively to PRNEWS by data partner Shareablee.
Social 2020: FTC Alerts Influencers via Video, Twitter Offers Users an Exit
December 1st, 2019 by Nicole SchumanWhat’s ahead for social media in 2020? For starters, it appears the Federal Trade Commission (FTC) will continue to hound brands and influencers who misrepresent themselves to consumers on social. Fortunately, the FTC has re-issued its guidelines in a plain-language format. There’s even a video.
Social Media Tips as the World Turns Purple Again
November 20th, 2019 by Larry KrutchikIf you’re seeing purple today there’s nothing wrong with your eyes. It’s World Pancreatic Cancer Day 2019, and purple is the designated color for the awareness campaign associated with this deadliest of cancers. Hill+Knowlton managing director Larry Krutchik offers social media lessons learned during the 2018 effort.
PR and Communications Pros on Slack: Join the Community
November 20th, 2019 by Nicole SchumanAt PRNEWS, we thought about how to utilize Slack to connect our readership and community. How could we leverage the relationships we’ve built with amazing contacts to benefit those outside of our circle, and bolster an entire community? And with that, we created the PR and Communications Pros Slack group.
South Dakota’s ‘Meth’ Campaign Opens Debate About the Limits of Awareness
November 19th, 2019 by Justin JoffeSouth Dakota’s PR campaign around the state’s methamphetamine epidemic accomplished what it set out to do—create awareness around a state-wide health crisis. But the play on words, “Meth. We’re on it,” superimposed over pictures of teens, farmers and older women, also ignited a debate about the high cost of quick-won awareness, and whether it’s true that “there’s no such thing as bad PR.”
South Dakota’s ‘Meth’ Campaign Opens Debate About the Limits of Awareness
November 19th, 2019 by Justin JoffeSouth Dakota’s PR campaign around the state’s methamphetamine epidemic accomplished what it set out to do—create awareness around a state-wide health crisis. But the play on words, “Meth. We’re on it,” superimposed over pictures of… Continued
The Social Media Updates to Test This Holiday Season
November 18th, 2019 by Sophie MaerowitzAs the holiday season ramps up, social platforms continue to roll out many new features that can greatly affect the performance of your big end-of-year social campaigns. Whether you’re a nonprofit tapping into the giving spirit or a retailer seeking to boost holiday sales, here are some recent features to look into, by social platform.
FTC Issues a Step-by-Step Guide to Being a Good Influencer
November 15th, 2019 by Seth ArensteinThe media has a tendency to whack the federal government. On the other hand, when Washington does something good, and uses PR principles to do so, we feels it’s our duty to give props. That’s the case with the FTC’s clear, concise restatement of its influencer guidelines. There’s even a video.